Whose Place Is in the Kitchen? Harnessing New American Food Discourse to Envision Widespread Reproductive Engagement (Conclusion)
We need to get women out of the home because pure domesticity places severe limits on agency. But we also do not want to support the assumption that socioemotional reproductive labor is not important. How do we bridge this gap? Coontz gives us a hand with another look at women’s roles in the past. She points out that before the rise of consumerism, maternal energies were directed outside of the home as well as in, since “for all its repressiveness, the early-nineteenth-century definition of woman’s sphere had given her moral responsibility beyond the household, a duty that shaded easily into social activism.”[1] It was not until the growth of family privacy associated with the Self-Made Man/True Woman dichotomy that “the roles of wife and mother lost their transcendent moral and political significance.”[2] This privatization of care remains the guiding discourse today.
We need to return to a perspective on maternalism which encourages women to direct their maternal energy toward the public sphere. But this time, unlike the pre-Gilded Age mothers whose participation in abolitionism, the temperance movements, and welfare reform focused purely on systems with an intuitive connection to social reproduction, we need to encourage an awareness of the importance of reproduction across the board.[3] We need to hold not only schools and health officials accountable for the health of families, but also the workplace. It is not enough to decide, as one of Emily Matchar’s interviewees did, that “the way the workplace treats women is so irredeemably awful that continuing to fight for more family-friendly, gender-equitable workplaces is tantamount to ‘a therapist working with a wife-beater to at least stop smacking her around on Sundays.’”[4] We need not to both encourage middle class women not to use their own privilege to find individualistic solutions to their workplace problems, and charge supposedly masculine institutions with the task of supporting reproductive efforts, because socioemotional health should be achievable by and for everyone—of all genders and classes. Women have long been convinced to stake a claim in production; it is time to recognize that everyone needs to have a stake in reproduction, too.
Although there are many problems with the way that the New American food discourse relates food labor to maternalism and domesticity, it actually does provide some models for facing maternalist ideologies out toward the public sphere and shaping reproductive concerns in a manner that involves both men and women. Let us return to some of the figures and texts we explored earlier to see the ideas for social change which they promote.
It begins, once again, with Alice Waters, who expanded her vision for a French restaurant which emphasized simple and strong ingredients without snobbery into a social movement centered on environmental reproduction. McNamee notes in his introduction that:
Under the leadership that Alice has…assumed, this new community [of artisans and farmers dedicated to “good food and goodwill”] has seen its ideals and methods spread across the country. You can now walk into a co-op or a farmers’ market, or even a supermarket…and find fresh, delicious, organic foodstuffs, grown by people who share the values and vision of Alice Waters.
I am reluctant to assign the foundation of the entire New American food movement to Waters as McNamee does here, but Waters’ insistent food activism has aided the emphasis on fresh and locally sourced produce the country. She did more than capitalize on a trend for her restaurant’s gain; she fomented a movement.
Her nurturing ideology did not only turn toward environmental reproduction on a large scale—her workplace policies also aided in social reproduction. Her unique kitchen arrangement includes head chefs that trade off in the dinner and lunch restaurants and a kitchen team which decides together the components of the menu and who will prepare what, rather than having the menu designed and assigned by the head chef.[5] By rejecting a traditional hierarchal system whose patriarchal beginnings impeded women’s entry into the food industry for decades and embracing a new format for social cohesion in the kitchen, Chez Panisse provides far more flexibility for its employees with the same amount of clout. This means that not only can members of the team at Chez Panisse find time more easily for reproductive concerns—a workplace benefit that has always been a priority for Waters, who would take her daughter to work frequently—but they also do not have to travel through ranks in order to achieve notoriety before leaving the restaurant, meaning the time they do spend at work has more value.[6]
Slow Food International similarly recognizes the importance of changing engagement with the economy, through its emphasis on the dangers of the “fast life” which takes “the machine…as its life model.”[7] Consequently, it valorizes regional, small scale food producers and organizes events where citizens can familiarize themselves with local foodways, benefiting farmers and artisans. By “rediscover[ing] the flavors and savors of regional cooking and banish[ing] the degrading effects of Fast Food,” Slow Food encourages us to prioritize community over consumption, and helps farmers and artisans to continue the productive practices which have been the most beneficial to their communities.[8]
Slow Food International also prioritizes sustainability, fighting the way “Fast Life…threatens our environment and our landscapes” by developing biodiversity initiatives like The Ark of Taste. This publication circulates a list of high quality and regionally specific food products which approach “extinction” and attempts to get them back into commercial circulation.[9] The impetus for Slow Food ideals, though they have wide-reaching effects on the economy and the environment, originates in the desire to afford pleasure and comfort “to the largest possible number of people.”[10]
Lastly, Barbara Kingsolver, for all her intensely domestic rhetoric, conducts a project which is primarily an attempt to aid environmental reproduction, and like Alice Waters she uses the status she has attained through economic success as an award-winning author to create a soapbox for her ideals. While many accounts of locavore eating define their project in terms of how many miles the food has to travel to get to the author’s table, Kingsolver wants to eat the food of producers she knows. This focus on community is a refrain in her text, as she frequently describes the community interactions her family engages in as part of their project and the farmers whose foodways they learn from. Hence, Kingsolver kills two birds with one stone by committing to locavorism: she helps the environment and benefits her community by patronizing local farmers.
Although the overwhelming majority of people engaged publicly in New American food discourse are women or employ maternalist discourse which implicates women in reproductive responsibility, I cannot emphasize enough the necessity of involving men in these processes. Environmental sustainability concerns are a useful entry point, but considerations of community welfare and workplace policies are also essential ways to prioritize care in the public sphere which can and should be gender neutral. Even reproduction in the home should be a responsibility for men as well as women: just because a woman can biologically reproduce does not mean that once the child has been born she should be its sole emotional caretaker. If men recognize that they too should be responsible for social reproduction on all scales, we can create not only a more just but a more emotionally healthy society.
Economic success and socioemotional health should neither be mutually exclusive nor limited to gendered spheres of influence. So, perhaps Alice Waters was not completely off-target when she expressed a desire for a balance of “nurturing” and “professional” perspectives in her kitchen. The key is to recognize these traits do not have to be gender specific, and the widespread influence of American food culture provides many ways for people of all genders to engage in reproduction in the home and beyond.
[1] Coontz 153
[2] Ibid.
[3] Coontz 154
[4] Matchar 22
[5] McNamee 62
[6] Find citations in McNamee
[7] Petrini xxiii
[8] Ibid. xxiv
[9] Ibid. xxiv, 91
[10] Ibid. 26










