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How to promote an online store – a step by step guide

Covid-19 has provided an opportunity to expedite the adoption of e-commerce and other online business solutions consequently resulting in a surge of online cloth stores.

While the deadly pandemic destroyed businesses and economies around the world, it has been phenomenal for the e-commerce sector particularly for online cloth stores.

Now the reason behind this remarkable surge was the impressive promotions done by the businesses to expand their reach online.

When running an online store, one of the top priorities of entrepreneurs is to have an effective promotional strategy that can help their brand increase its sales.

It takes lots of efforts, constant planning and a strategy while promoting online cloth stores, especially if you want regular customers.

There are numerous ways in which brand owners can promote and grow their new online store, but for cloth store owners, trying to handle every method and strategy all at once is not the right way to drive growth. Because this will only consume all your time and you will produce lackluster results.

Rather than applying all promotional strategies altogether, a better approach is to choose a limited number of ways and try them one by one, focus your efforts on those ways and observe results so that you know when to carry strategy forward or when to change it. 

But one of the most important questions that come to mind is where to start? 

1.       Launch your online cloth store on social media: Digital media is very essential and one of the easiest ways to reach a larger audience. Hence, when entrepreneurs start a new venture they should instantly make an account on all social media handles including Facebook, Instagram, Twitter, Snapchat, etc. 

2.       Promote products on social media: It will take time for you to gain followers on social media but with effective posts and proper marketing you can attract a large number of followers within a very short period. However, make sure you post regularly, update high-quality pictures of clothes available at your store and always add a direct link to the specific product for fast purchasing.

3.       Offer discount deals: Online customer love discount deals, they get attracted to websites when they see discount deals on social media, the urge of getting nice clothes at discounted prices forces them to visit your website and make purchases. Hence, offers at regular intervals eventually help you attract more customers.

4.       Send PR packages: In the promotion of online stores, influencers and bloggers play a very important role. After you are done making social media handles which are both attractive and informative, now you need to get in touch with bloggers and influencers because audiences follow them blindly. Send them clothes and ask them to review it on their pages, do send them the correct brand name and link of your website so that they can share that as well.

5.       Pay for advertisements on social media: It is always better to purchase packages on social media platforms for paid advertising because it helps you boost your posts and eventually reach a larger audience. Select some of your best posts and boost them through paid advertising so that it pops up on the feeds of millions of people and this way you can attract them towards your website.

6.       Post customer reviews: After you have used the paid advertising tool, now is the time to post customer reviews. With time when you see you have started having loyal customers, get in touch with them and request them for their reviews which with their consent you can share on your social media handles, this will help you attract customers who are willing to purchase clothes from your store but are reluctant because of the quality of your product. These reviews will help them have an idea about your service and the quality of your products.

7.       Introduce giveaways: There are times when you have customers but your following on social media platforms is stagnant, it is the right time for you to initiate a giveaway. Post a giveaway contest on your social media handles and ask customers to participate by following your account, liking all the posts and in return through lucky draws, you will select one or two lucky winners who will get a dress from your store free of cost. This promotional strategy will increase the number of followers on your social media and eventually next time when you upload new pictures and posts they will appear on all those peoples feeds without the use of paid advertising.

Online stores rely on the effective marketing of your brand, however, if you are unable to promote your brand well you will stay behind and consequently face losses.

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Ultimate travel guide for first-time Umrah travellers

Are you worried because you are planning to perform Umrah for the first time? Don’t be afraid because here is an ultimate guide for all the people who haven’t been to the holy land in the past and plan to visit soon.

Going for Umrah or Hajj is a completely new and foreign experience that one cannot describe in words. The experience is worth all the efforts; but the planning phase is not easy, it is a bit tricky and confusing particularly for those travelling for the first time.

But don’t be scared because we will share a complete guideline including all the tips and tricks that will help you plan a hassle-free trip without having a mental breakdown. Just follow the guidelines given below.

Get your passport ready

The moment you decide to go for Umrah it is very important that you check your passport. If you don’t have one or if the one that you have is expired get a new one made instantly. Without a passport, you would not be allowed to travel outside the premises of Pakistan.

Decide when you want to travel

After having your passport ready, the next important thing is to apply for a visa but before that, it is very important to decide when you plan to travel. Most of the time, Muslims prefer performing Umrah during the month of Ramadan or during Rabi-ul-Awal, (but it is not necessary). You need to decide a particular month for travelling, tentative dates and the duration of your stay. However, here comes a tip, try and plan your trip during the months which are dry because too much crowd always ruins the peaceful experience and prices during peak seasons are very high - almost double.

Decide the number of travellers

It is always recommended that you decide who will travel along with you during the initial planning phase because it saves you from an extra hassle which happens if the number of people accompanying you keeps increasing. It is also very important to note the ages of the people travelling, are there any children or elderly people. This is important because going forward the arrangements are made accordingly.

Look for Umrah packages in Faisalabad:

After you are done with the initial planning now you need to look for a travel agency, for example, if you are living in Faisalabad, you can check all the travel agents and look for Umrah packages in Faisalabad. These packages vary but overall these are reasonable. Why is going to a travel agent better? As mentioned earlier, for instance, you are travelling from Faisalabad for the first time, there is no compulsion that you mandatorily have to take the services of an agent but it is still recommended because these travel agents offer some reasonable Umrah packages in Faisalabad, which include the visa process, the hotel booking and also provide other important guidelines that are important for you to know. However, on the other hand, if you plan to travel on your own you can save a few pennies but the workload will increase which is not suggested if you are going for the first time.

Once you select a travel agent, the agency will send your passports for visa and it will be their lookout, they will coordinate with the embassy themselves and inform you once the visa process is finalized. Then you can book your tickets through the same agent as well.

Accommodations

Now that you have your visa and tickets in hand, the next step is to look for accommodation. Search hotels nearby so that it saves travelling cost and you can spend most of your time within the premises of Mecca. This can also be done through your travel agent as they have contacts there and can get hotel booking done. As we mentioned earlier, the Umrah packages in Faisalabad that you have opted for may include hotel services and you can easily ask the agents to book hotel rooms for you according to your requirement. You can, however, make reservations on your own as well. For that, you will have to search for hotels online to contact them and then make reservations accordingly.

Pack your bags

The last step is packing your stuff; now that everything is sorted you should start packing your bags. Avoid carrying extra luggage because it ruins the entire trip. Take essentials with you and leave enough space for the items that you purchase from there. Make sure you have your Ihrams, Quran, Tasbeeh and dua books because the entire purpose of going there is to pray and find peace.

These steps are the basic guidelines that you should follow if you are planning to go on Umrah for the first time. Always pre-plan things to avoid uncertainty, avoid making last-minute changes as they ruin the entire effort put in by a lot of people and eventually waste time and money as well.  

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How to design an effective logo?

A logo is a sessile design that builds a brands identity, it draws the first impression and without a logo, brands have no identity of their own. However, not all logos have the capability to leave an effective impact on the customer and at times they lack the power to represent the actual values of a brand which happens when you hire expensive logo design companies. While on the other hand if you hire an inexpensive logo design company they would understand the basic concept of your brand and design a logo accordingly.

Logo designing is a daunting process and requires a combination of skills and expertise. Not everybody can design an effective logo. A simple design can classify as a good logo for a brand but it would not be as effective as it should be.

There is a thin line between these two, a combination of different shapes, fonts, and imagery can form a composed design which designers would call a logo, but will it connect with the customer? Will the design leave a lasting impression on the customer? Will it help customers identify your brand and its values? No!

Just like all that glitters is not gold, a good logo is not necessarily an effective logo.

Elements of an effective logo

A design that is eye-catching and simple, timeless and trendy at the same time, distinctive yet versatile and which has a unique vibe to it that can silently yet strongly express the true essence and the intended message of a brand is classified as an effective logo.  

Why is an inexpensive logo design company suitable?

When brands decide to outsource the logo designing task, they look for companies and agencies which are well-known and work on large scales. Such companies have experts who handle multiple brands at a time and work efficiently to deliver the required task on time for which they charge a hefty amount for a not-so-expensive task.

While on the other hand, what brands ignore are the low-budget not-so-well-known companies and agencies. An inexpensive logo design company is the appropriate choice for a brand which aims to get an effective logo designed for its brand. These companies too have experts and professionals and will provide you with quality work within the due timeline. Now, what makes them different from the fancy, elite logo design companies is the connectivity.

A graphic designer from an inexpensive logo design company will give your brand complete time and attention because they handle one brand at a time. He or she will build a connection with you and your brand so that they understand the intended message and the actual impression that you plan to deliver through your logo.

They will give their 100% on each step. From the first step of briefing till the last final feedback that you will give them.

Process of designing these companies follow

Briefing: Interact with the     client and dig into details about the brand, its history and its prospects

Research and Reference: As a     designer, one should keep himself/herself updated on the latest trends and     styles of different industries. Hence, after the briefing, a designer     should do his/her homework and find out unique ideas which can be used as     a reference.

Brainstorming: After your     initial research, jot down all the ideas generating in your creative mind     then select and shorten your horizon

Conceptualizing and sketching:     Once you have a proper idea in mind, draft it on the paper. Sketch the     first draft of your design, look at it, add and subtract, and keep     sketching.

Clients take: When you have an     initial design ready, make sure you show it to your client and ask for     suggestions, amendments and changes.

Revise your plan: After the     first feedback, now start with the process of designing the logo with     proper tools and technological equipment.

Trial and error: There is no     concept of a concrete plan while working with logos, stay open to ideas     and impromptu changes. Play with colors and symmetry accordingly.

Critically analyze your     design: Once you are done, before showing it to the client check each and     every detail carefully, take a look at the notes of requirements and be sure     you have everything sorted

Client’s feedback: Show the     logo to the client and before finally locking the design make sure you     make all the changes and corrections.

Tips and tricks for designing

Know the complete history of     the brand

Brainstorm ideas

Put paper and pen to use first

Study about the color     psychology

Choose fonts and font size     carefully

Make sure the logo is scalable

Create a design in black and     white initially

Make use of symmetry

Avoid negative spaces

Look at your logo from a     customer’s perspective

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Trendy Logo Designs You Must Know In 2021

Logo design trends in 2021 refuse to be left behind in other capacities of design. Your logo is a spirited cog in your marketing strategy, the leading logo design service design your brand and identify your business and its purpose. Businesses, rebranding an old company, or just updating your old logo, these latest trends for 2021 will get you talking and inspire you to head into the future confidently. This style has a lot of tractability for branding Minimalism works for all industries with no exceptions.

Minimalism Designs

Many of today's hottest design tendencies have a minimalist influence and a perfect research clarifying the influence of minimalism. The acceptance of this style is its rareness and high ease of use. Some design directions include many shapes and colours. Minimalism needs only a few elements. The fundamental rule of this style is that the fewer ingredients, the merrier.

Logo designers create minimal logos with few words and simple shapes. Minimal logos look lightweight and perfectly fit on websites and Applications. Easy to use for marketers. Marketing campaigns always look clean and comfortable to read.

. Some logo instructions may not be easy to use and are difficult to read. Minimalism has no such problems. It has a high level of performance for many tests. Simplicity, it is easy to remember minimal logos. This means quick recognition ability by consumers.

Disappearing Letters

A surefire way to get your target audience's attention is to ask them a puzzle. Add an enigmatic feel to your artwork by taking out part of the word, fading colours, or leaving a half - this is a visually eye-catching yet tricky technique. If you go too far, you risk getting a completely illegible logo. As with any design, knowing when to stop is also essential with logo design.

Logos in Ink Style

A vivid new trend for a logo design that we are sure will fastening on. Ink-style drawings made from the most intricate hatched lines with incredible details, stylized signatures, and even more graphic images will make you stand back and admire them on their own is enough for a logo to succeed. Add in the unlined features that this style of ink brings like hand-drawn details, focus on quality, and individuality that you can almost feel and look stunning.

Wordmark Logo Design

Wordmark is the design concept in which only your brand name is used in the logo, but its stylized font is used. Font design is big news, and it's always pushing the envelope. Coalescing your brand with this design idea in 2021 will be a logo design trend that you will see time and time again. Why? Because a well-designed wordmark gets the job safely, succinctly, and with minimal effort, it can be used anywhere and on anything and is ultimately remarkably recognizable. And cool, let's not forget to mention that doing the job is one thing, getting the job done while it's cool. Our collection of logo design styles for 2021 will show you precisely what we mean.

Text Destruction

Individuality is your way to stay and get away from your competitors. If other brands prefer simplicity, break all the rules. Choose a destructive style for your brand.

Logo with a destructive effect contains transformed letters. Designers delete, change or hide notes or parts of them. The main advantage of this style is uniqueness and individuality.

The destructive side of brand study offers a heuristic example. It examines how and what types of value can be destroyed in branding practice. Knowing what to reflect on your brand is good to know.

When you know what your logo is about, you can change the entire word or just a sole letter. If you adjust the first logo note, you can use it as a symbol or brand. The power of destructive logos is that you can comprise creative elements in your logo.

Fine lines

Imagine a design drawn with a super-sharp pencil. A design like that is made of shrill, sharp lines that give it an ethereal feel. Here's what's next. This beautiful technique is based on sans-serif fonts and simple geometry: no massive strings or heavy patterns. As a result, you'll get a sleek, easy-to-scale piece of art that will look perfect all over.

Nature Inspired Logo Design

It has always been a trusted design inspiration for certain brands associated with nature, but this 2021 design trend will grow and take over like weeds in your garden after a period of rain. Of calm and harmony, a much-needed breath of fresh air, a sense of new growth and new beginnings. Could a design concept ever be more appropriate? Take a walk through the woods of the examples below and smile.

Conclusion

Your brand in 2021, you should be aware of future trends, if you know the power of these styles, updating your brand will be a simple process.