The image of the crow is a symbolic representation of the Rochester Art Center as we establish ourselves and our identity in the community and beyond. There are many attributes of the crow with which we identify as an institution. The crow is creative, intelligent, resourceful, innovative, and adapts to see things from a higher (or different) perspective. The crow’s disposition is fearless, audacious, and flexible.
This particular graphic representation was originally designed by former Tastes Like Paint student, Elythia Flores. It is an image that has stuck with us and continues to come up in conversation as we discuss our brand and identity. The silhouette is a strong, contemporary, graphic image. It generates attention and makes an impression. For Rochester Art Center, it is an icon which will be identifiable on a global scale, reinforcing our brand as we make our presence known.
Taken directly from our mission statement, Rochester Art Center shares many of the crow’s most prominent characteristics:
Rochester Art Center offers the opportunity for all people to understand and value the arts through innovative experiences with contemporary art. Through world-class exhibitions and programs, we present a welcoming, integrated, and diverse experience that encourages questioning, creativity, and critical thinking. These exhibitions and programs are designed to reflect the dynamic relationship between art and society. They educate, challenge, and connect individuals to our world in compelling new ways. We are committed to being a cultural center in our community and to enhancing our region as a destination for creativity and innovation. We provide value through engagement with broad communities, strong collaborations with other organizations, and a history of excellence.
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