In the state of California, in recent years, hundreds of people—disproportionately people of color—have been arrested or jailed on marijuana-related charges. (Under a provision in the state’s marijuana law, Prop 64, many may be able to have their sentences reduced or convictions overturned.) But among an affluent demographic of Californians—heavily invested in optimizing personal experience, micro-regulating moods and appetites, states of pain and creative flow—cannabis is part of a booming wellness industry. Gone are the purple bongs, sexy nurses, dancing bears. In place of these skanky, skunky holdovers is an array of alluring products whose seduction lies in their eminently rational design. Dosist, formerly Hmblt (motto: “delivering health and happiness”), has released a collection of disposable vape pens preloaded with marijuana concentrate (available individually or in a gift set) targeting different desired states: bliss, calm, relief, and so on. The pen itself, Cupertino white and tampon-esque, vibrates when its user has inhaled 2.25 milligrams of THC. Marijuana, in this new form, is a therapeutic aid in the life of an active, productive professional—like fish oil, with better dreams. The new consumer (or the old consumer, reimagined) is not zonked in a La-Z-Boy watching “Wayne’s World” with a bag of chips. She is making a vision board for the startup she’s launching, lightly high on a strain promising to connect her to her intuition without stimulating binge-eating.
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