You said Storytelling ?
Hi ! I’m Paloma a 21 years-old Digital student and I love brands. I love their universes, stories and way to communicate. But sometimes brands have great stories but they don’t know how to tell them. That’s why I’m here ! I would like to create my own company who will help brands to tell their stories to their targets. And I want to share with you my vision of storytelling. So let’s start !
Who doesn’t love a good story? I mean, seriously, good stories make you feel curious, they motivate you to do things, and they make you care. And that’s just part of storytelling.
Storytelling comes back in SEO tools, reintroducing marketers to the concept of using a good story to build value and engage the target audience. It’s the new/old way of marketing that is taking advertising and marketing industries — and everyone has a hand in building the story. Learn more about storytelling, where it came from, and how everyone’s got a piece of the pie in this analysis on the hottest trend in marketing today.
Tell Me A Story ...
Marketing is all about communicating a value, a benefit, and making people realize that they want (maybe even need) your product or service. Marketers have been using emotion and motivation to communicate the benefit and value of their products since the beginning of the History. Customers expect more than a great tagline — they want to understand the benefits of a product and the positive social impact their favorite brands are making. Storytelling does all of that and more.
Just take the success of Coca-Cola’s storytelling campaign, for example. The soft-drink giant created a content marketing plan based on storytelling, and it’s inspiring other brands to make storytelling a huge component of their marketing plan. It’s not like Coca-Cola is a stranger to storytelling — after all, they’ve been inspiring Christmas stories for generations with Santa Claus. Today’s storytelling for Coca-Cola is a bit more personal — share your personal family photos (including a Coke, of course), and find your name on a Coca-Cola bottle and share it. I know I’ve seen pictures of Coke bottles in my newsfeed on Facebook. Coca-Cola has absolutely brought content marketing to center stage with their storytelling campaigns.
Coca-Cola isn’t the only big company that has embraced storytelling. Chevrolet’s commercials “Maddie” and “Romance” each provide meaningful, memorable stories. It’s not about shoving the brand down consumers’ throats, but instead, it is about making a connection and a memory. When people think of the story, they think of your brand. And when you’re on the minds of consumers, chances are, they’re buying more of your product.
Budweiser also reached into the minds of their audience by creating a storytelling campaign with the “Friends Are Waiting” video, which recently went viral with the help of #FriendsAreWaiting. Its message is simple: drink (Budweiser) responsibly. People are still tweeting about this video and sharing it on Facebook even though it was first introduced over a month ago. Storytelling works.
Storytelling is about saying to your audience “Hey, it’s really all about you. You make us who we are, and we want you to be involved. Here’s a little something for you, about you, hell, even BY you.”. Forbes announced in an article on storytelling that you can increase customer acquisition by 400%. Not 100%. Not 200%. FOUR HUNDRED PERCENT. Seems like serious business to me.
Paloma.