Authenticity — The Best Way to Build Your Personal Brand Are you an entrepreneur? Are you looking to build your personal brand? Do you know the most important thing while building personal brand is Authenticity… We are living in a society where Social Media, Digital Platforms plays important role in building Personal brand. It is very easy to start your personal channel on YouTube, Instagram, Facebook etc. But What makes you a Brand? It's Authenticity. Authenticity consist of three main components Transparency, Vulnerability, and Integrity. The best way to be Authentic is to tell your personal story. Be open to your audience, don't hide anything tell them the truth. Try to deliver value! Being authentic in digital space, you will attract right audience to your circle. Someone well said “#yourvibeattractyourtribe " Your personal brand is not about sale, sale, sale, It's about jab, jab, jab and Right hook as Garyvee said in his books. That means you need to give value, value and value before selling anything. If you have done it correctly your right audience will automatically get attracted to you and you will make money down the line. In this digital era I have seen that people from day, want to sell their product. They only care about, revenue or sale they made. I had this experience in personally with my partners too. I personally big believer of karma, if I do good, the good thing will come back to me. So if, you want to build your personal brand then you need to Authentic in front your audience. Be open to your audience show your reality, don't hide anything just be as you :) (at Kerala) https://www.instagram.com/p/CFirpivDSHL/?igshid=1f1badxh5u7ec
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