Virtual Events

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Why Wearable Technology is Beneficial

Visit the upcoming 2022 Wearable Technology Show, and you're in for a treat! Wearables are some of the hottest consumer gadgets on the market, and they continue to improve with every generation. If you're still on the fence about getting on the wearable bandwagon, here are a few ways these devices can benefit your life.

Fitness Tracking

Some of the earliest wearable devices were nothing more than basic pedometers. However, designs have evolved significantly to make these tiny fitness trackers full-blown. Whether you slap on the latest smartwatch or pop in some sensor-filled earbuds, these tiny gadgets can pick up a surprising amount of information about your physical activity.

Advanced models utilize GPS technology to track your location, helping you monitor walks, hikes, and bike rides. Others can pick up on subtle movements to measure specific exercises like jumping jacks and yoga. Many also can count calories, making it easier to stay on top of your fitness goals.

Health Monitoring

Many wearable manufacturers have grand goals of turning these devices into indispensable healthcare tools. We have a long way to go until we reach that level of medical accuracy, but we already see impressive advancements.

Newer smartwatches have ECG functionality, measuring the electrical signal from your heart to look out for conditions like elevated heart rate or atrial fibrillation. You'll also find models that monitor blood oxygen, keep track of blood pressure, and more.

Hands-Free Communication

Of course, wearables are also giving users brand-new ways to stay connected. Smartphones still play a valuable role in our everyday lives. But with something like a smartwatch, you no longer have to keep your eyes glued to your mobile screen.

Wearables can have Bluetooth connectivity, acting as an extension of your smartphone to take calls, send texts, and more. Others have built-in cell receivers, allowing you to leave your phone behind entirely. Use your wearable to make payments, chat with friends, and more without your smartphone in hand.

The Future of Wearables

The future is bright for wearable technology. Events like the 2022 Wearable Technology Show highlight innovations that will undoubtedly shape consumer electronics for years to come.

Read a similar article about IoT tech expo North America 2022 here at this page.

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Ways to Increase Brand Awareness for Your Company

Strong brand awareness is the ultimate goal for any company looking to improve its bottom line. The only way your organization can grow and reach its full potential is if people know who you are, what you're about, and what you have to offer.

While it sounds easy enough in today's image-conscious landscape, building recognition is always a challenge. So, how can you increase brand awareness for your company? Read on to learn a few strategies you can try out!

Work with Trusted Businesses

There are plenty of companies out there that already have a good reputation with consumers. Aligning yourself with those businesses can do wonders for your brand.

Reach out and leverage those trust signals for your company. Cross-collaborations are common these days, and every organization can benefit from more positive promotions.

Throw an Expo

A heavily publicized expo can be just the thing to put your company's name in front of consumers and clients. Expos are a great form of marketing. Plus, you can network and build corporate relationships with others.

Expo planning software makes the challenging task of throwing an event much more manageable. Whether in-person or online, expos are a worthy investment that can lead to positive waves throughout your industry.

Invest in Content Marketing

Content is king! Compelling content marketing can do a lot to boost your online presence. Take advantage of SEO techniques, and your business will appear more organically to your target demographic. Meanwhile, you can utilize online content to tell a story and put your brand out there to the masses.

Stay On Top of the Market

Building your company's reputation and staying relevant requires awareness of what's going on in your industry. Trends change all the time. What's in one day is out the next! Be aware of what your target demographic wants, and adjust your marketing efforts to appeal to them no matter how the market evolves.

Watch Your Brand Flourish

Give these techniques a shot! Consider investing in expo planning software and connect with trustworthy businesses. More brand awareness can skyrocket your company's reputation, leading to better performance across the board.

Read a similar blog about B2B marketing here at this page.

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How to Organize a Successful Conference

Whether you're going the in-person or virtual route, organizing a conference is no easy task. Large-scale events can do wonders to improve your company's bottom line. They attract new clients, serve as a place for networking, and set your business up as a leader in your industry.

All that said, a poorly organized event can be detrimental to your brand. There are many moving parts and even more ways to fail. So, how do you ensure that things go off without a hitch? Here are some tips to help you organize a successful and memorable conference.

Curate the Experience

Far too many event organizers focus on quantity rather than quality. Many prioritize beefing up the schedule to create the illusion of value. Unfortunately, this technique leads to several issues. Not only do most presentations lack content that's worthy of attendance, but it forces guests to cherry-pick how they spend their time. In the end, few attendees learn anything memorable.

One of the most crucial parts of the organization process is to curate the experience. Establish an overarching theme, and choose presentations that support it. Focus on high-value events with something to offer guests.

Utilize Feature-Rich Registration Tools

Gone are the days of paper invitations. You have a world of technology at your fingertips. Why wouldn't you take advantage of it?

Conference registration software is a game-changer that marries planning, marketing, and information-gathering into one. The best software lets you create custom landing pages, establishing the event's theme from the jump.

From there, you can request all the information you need to organize the event. From identification and table settings to dietary restrictions, registration software can take care of it all.

Take Advantage of Event Management Software

In addition to registration, event management programs make organizing your event a breeze. Feature-rich titles support every aspect of the planning phase. They can send out reminders, gather crucial attendance data, and even help you stay on budget. It turns statistics into actionable data that solves some of your most pressing issues.

Sure, you can try to go without management software. But if you want the process to go as smoothly as possible, it's a must!

Foster Meaningful Social Interactions

Ultimately, conferences are social events. The problem is that not every attendee is going to participate. This issue is more prevalent in virtual conferences, but even live attendees can become wallflowers.

Encourage direct interaction. Set up digital forums, live chat spaces, and social media integration. With the right event management software, you can take advantage of the tools you already use. Integrations from Zoom, Salesforce, Slack, and more provide a familiar platform for impactful collaborations at every turn.

Setting the Stage for Success

The best tip anyone can give you about organizing a conference is to start early and take advantage of all the tools available to you. Event management and conference registration software can make a world of difference and provide all the organizational tools you need to succeed.

Read a similar article about B2B event directory here at this page.

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7 Strategies For Running Effective Remote Meetings

Meetings get a bad rap—for a good reason. They never start on time. Someone always dominates the conversation. Discussions inevitably go off-track. People start tracing their hands in their notebooks. And almost always, the meeting could've been an email read more

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How to Establish a Budget for Your Next Event

Events can cost a considerable amount of money. This was particularly true when most events were held in-person. Now that many events are held virtually or in a hybrid form, the cost of having them has significantly decreased. However, you still have to factor in different aspects of your event to determine your cost and budget.

Keep in Mind Your ROI

You need to consider your ROI before you dive into your budget. If your event does well or if you’ve had events do well in the past, you should allot yourself a greater amount for your events in the future.

Decide on Your KPI and Goals

Before you jump in with deciding what you’ll be doing at your event, you'll need to consider your key performance indicators (KPI) and your goals. For your event, you should narrow these down to a main KPI or goal.

Key Expenses

Labor costs, technology, speakers, advertising, reporting, thank you gifts and other costs can make up your key expenses. You need to keep your key expenses in alignment with your goal and event type to get the best return on your investment and avoid unnecessary.

Create a Contingency Budget

Realize that even the best plans can be thrown off course at times. For this reason, you will need to think of a contingency budget in case the unexpected happens. It could be for a technical issue or otherwise when you have to change direction during your event.

Share Your Budget With Stakeholders

You need to make sure stakeholders are on the same page with your event budgeting, so you’ll need to present your event budget in the clearest and most straightforward way possible.

Get Help Where You Need It

It can be easy to get lost with any of the above steps. This is particularly true when thinking of a contingency budget and sharing your results with stakeholders to get everyone on-board with your budget (to stay in alignment with your event goal). Getting help with event budgeting will connect you with the right tools and expertise necessary to create a successful event.

Read a similar article about online webinar platform here at this page.

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Why Messaging Apps Are Still Useful In The Office

Most of the people who use team chat apps now didn't use them a couple years ago. In early March 2020, around 32 million people used Microsoft Teams. A year later, that number was 145 million. That means that three-quarters of the people who use Teams started using it during the pandemic read more

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Hosting Tips for Zoom Events

If you’ve ever wanted to manage a Zoom summit, you might be wondering what the best way to go about it would be. Zoom events are great ways to drive engagement between your organization and your audience, but a mismanaged Zoom event can quickly turn sour and frustrate your viewers.

Check out these tips for when you want to host and manage a Zoom summit.

Choose a Format

First things first, you’ll want to choose the format for your Zoom event. The typical choices are between a webinar or a meeting. A webinar is where your audience listens and pays attention to what’s being said, whereas a meeting allows them to actually participate. Choose whichever will work best for the type of event you want to host.

Make Sure Everything Goes Right

The worst feeling when you’re trying to manage a Zoom summit is when things go wrong. But armed with these tips, you can give yourself the best chance of nothing going off the rails.

Use Good Audio Equipment: There’s nothing more distracting than a quiet or muffled Zoom event. Make sure you provide your main speakers with quality mics and test them beforehand to ensure you have good audio.

Use a Wired Connection: A wired connection will help prevent any issues with the Internet and make sure your video works perfectly throughout the event.

Choose a Good Location: Choose a location that won’t be loud. Make sure your speakers are in the environment they need so they’re not getting interrupted or drowned out by noise.

Engage the Audience: Make sure that you’re engaging the audience no matter what format you choose. Do question-and-answer sessions, put up polls throughout the meeting, send out surveys, enable chats and anything else you think will engage your audience and help them connect more to the event.

Be Clear With Scheduling: When you send out your invites, make sure you’re clear what will be on the schedule, what time things will start, how long the event is expected to last and whatever else your audience needs to know. Be sure you stick to the schedule so that you’re not wasting anyone’s time.

Use the Right Tools to Manage a Zoom Summit

If you really want to make the most of your next Zoom event, there are tools out there that can help. The right software can make things much easier the next time you want to manage a Zoom summit.

Read a similar article about hybrid event marketing here at this page.

[virtual-events]

The 6 Best Calendar Apps Of 2021

It doesn't matter what your business does—time is your most valuable resource. You need to make sure you're spending that time wisely, and the calendar is your budget. That's why it's so important you find the best calendar app for the job read more

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Choosing the Best Technology for Event Management

Event planners need to be masters of planning and detail. They’re responsible for making complex events go smoothly. That means intricate planning and management of schedules and event layouts. Human beings are unpredictable, and an event planner needs to make sure that situations involving large numbers of people unfold according to plan.

It’s a challenging job, and that’s why event planners turn to event management technology to help them out. Specialized software can help with event design, marketing, ticketing, guest registration, and more. Studies show that event management technology improves, on average, productivity by 27%, attendance by 20%, and profits by 20-30%.

Of course, the price of the technology is a business cost. But you can choose software that fits your budget. Some makers even offer some functions for free!

The right software for you depends on your needs and budget. Here are a few of the most prominent programs:

Social Tables offers help with event diagramming, venue sourcing, registration, and guest management. You can use their event planning tools for free to create scaled venue and guest diagrams.

Event Mobi is a tool for communicating with guests. It offers private chats, polling, and even gamification features. Event Mobi offers a free 14-day trial.

Attendify is a mobile app that offers online registration and event agenda tools. It also has a tool allowing you to link to the social media pages of your guests. Pricing is scaled to event size.

Gather is designed for venues to streamline their booking processes. It’s noted for its clean interface and email integration.

Tripleseat is also designed with venues in mind. It’s designed to facilitate sales as well as event planning, with detailed statistical breakdowns of event data.

Caterease facilitates communication between event planners and caterers. It has specialized tools to help create attractive menus for event meals along with corresponding ingredient lists and food prep instructions for the caterer.

Fonteva is a subscription service with a single annual fee, which makes it a good choice for businesses that handle a lot of events. It allows the event planner to create a microsite for the event.

There are many more possibilities out there. Shop carefully and choose the right technology for your company’s needs.

Click here for more information on hybrid event marketing.

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What Texas’ Reopening Can Teach the Event Industry About Mask Mandates

Texas made headlines last month when it lifted all restrictions including its state wide mask mandate, but industry sources say most businesses are still upholding safety rules that go beyond government requirements — and so far, consumer demand seems to be onside read more