Virtual Versace

"Virtual Versace", the Campaign Versace Sunglasses and Watches 2017, is the result of the collaboration between Versace and Luca Finotti, Italian director who Forbes named "The Film Director's behind the fashion viral videos." The project, unique to date in the history of Versace which left room for maneuver to the Director, announces the new collections through a Virtual Reality work. Luca Finotti has built the world VirtualVersace working with eight international artists, young graphic designers that the director has decided to launch and raise awareness by creating "Virtual Reality 8 Short Films" that communicate the product using the most modern techniques of virtual reality . The eight artists selected are Studio Wot, Linus Zoll, Sam Rolfes,Randy Cano, Darin Vartanian, Jose Gallardo, Michele Lamanna and Stephanie Cholakyan. Under the artistic direction Luca Finotti have created a new generation 8 Versace spots, 8 different visions in which the DNA of the brand lives with the infinite world of virtual creativity. The combination by these young artists and Virtual Sound Design Antonio Peluso accompanies Versace in this new digital time and social through the use of the most advanced online communication techniques. www.versace.com www.lucafinotti.com

[virtualversaceworld2017-blog]

Frenergy Round Sunglasses by @randy.cano.Classic statues are made contemporary through three-dimensional visuals Shop the collection: https://goo.gl/NVx9QN Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com

[virtualversaceworld2017-blog]

Frenergy Round Sunglasses by @randy.cano.Classic statues are made contemporary through three-dimensional visuals Shop the collection: https://goo.gl/NVx9QN Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com

[virtualversaceworld2017-blog]

Frenergy Round Sunglasses by @randy.cano.Classic statues are made contemporary through three-dimensional visuals Shop the collection: https://goo.gl/NVx9QN Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com

[virtualversaceworld2017-blog]

Frenergy Round Sunglasses by @randy.cano.Classic statues are made contemporary through three-dimensional visuals Shop the collection: https://goo.gl/NVx9QN Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com

[virtualversaceworld2017-blog]

Frenergy Round Sunglasses by @randy.cano.Classic statues are made contemporary through three-dimensional visuals Shop the collection: https://goo.gl/NVx9QN Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com

[virtualversaceworld2017-blog]

Frenergy Round Sunglasses by @randy.cano.Classic statues are made contemporary through three-dimensional visuals Shop the collection: https://goo.gl/NVx9QN Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com

[virtualversaceworld2017-blog]

Versace Mirror Stud Sunglasses interpreted by Darin Vartania Shop the collection: https://goo.gl/NVx9QN Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com

[virtualversaceworld2017-blog]

Versace Mirror Stud Sunglasses interpreted by Darin Vartania Shop the collection: https://goo.gl/NVx9QN Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com

[virtualversaceworld2017-blog]

Idyia watch  Artist: Stephanie Cholakyan Shop the collection: https://goo.gl/NVx9QN Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com  

[virtualversaceworld2017-blog]

Versace collides with Virtual Reality in a collaboration with different 21st century artists. Versace Greek Key revisited by Sam Rolfes Shop the collection: www.versace.com/it/it-it/donna/occhiali-da-sole/ Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com  

[virtualversaceworld2017-blog]

Versace collides with Virtual Reality in a collaboration with different 21st century artists. Versace Greek Key revisited by Sam Rolfes Shop the collection: www.versace.com/it/it-it/donna/occhiali-da-sole/ Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com  

[virtualversaceworld2017-blog]

Versace collides with Virtual Reality in a collaboration with different 21st century artists. Versace Greek Key revisited by Sam Rolfes Shop the collection: www.versace.com/it/it-it/donna/occhiali-da-sole/ Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com  

[virtualversaceworld2017-blog]

lpzoll - a young digital artist shows how Virtual Reality meets fashion for  VirtualVersace Shop the collection: https://goo.gl/NVx9QN Artists: Linus Zoll Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com  

[virtualversaceworld2017-blog]

lpzoll - a young digital artist shows how Virtual Reality meets fashion for  VirtualVersace Shop the collection: https://goo.gl/NVx9QN Artists: Linus Zoll Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com  

[virtualversaceworld2017-blog]

lpzoll - a young digital artist shows how Virtual Reality meets fashion for  VirtualVersace Shop the collection: https://goo.gl/NVx9QN Artists: Linus Zoll Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com  

[virtualversaceworld2017-blog]

The Daphnis watch interpreted by Dennis Vera and Rikke Landler from Studio WØT Shop the collection: https://goo.gl/NVx9QN Artists: Studio WØT Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com

[virtualversaceworld2017-blog]

The Daphnis watch interpreted by Dennis Vera and Rikke Landler from Studio WØT Shop the collection: https://goo.gl/NVx9QN Artists: Studio WØT Creative Director: Luca Finotti www.versace.com   www.lucafinotti.com