Diary of a Fashion Design Student ●Frame By Frame●

I am a second year fashion student at CPUT, South Africa. This is my visual diary where you will find my fashion adventures and - misadventures. I have a visual diary that consists of frames to go hand-in-hand with this blog.

[visualdiaryjean]

Art Deco

Art Deco started during the boom of the 1920s and the bust of the Depression-ridden 1930s. It affected all forms of design, from the fine and decorative arts to fashion, film, photography, transport and product design. It was influenced by Art Nouveau , Avant garde and  National traditions. It was an eclectic style and drew on many sources.

[visualdiaryjean]

French Art Deco

The movement was an alliance of art and craftsmanship aimed at an affluent clientele.   The early 20th-century impulse to create “modern” design – objects and environments suited to a fast-paced industrialised world – led to the development of countless expressions, all of which fall under the rubric of Art Deco.

Art Deco found its most coherent expression in France, where a rich cultural heritage was embraced as the impetus for creating something new.

[visualdiaryjean]

American Art Deco

Knowledge of the new style spread rapidly as Europeans emigrated to the US and American designers traveled to Europe. The Americans aimed to adapt it to be more American. they made use of cheaper materials, machine production and American social habits. The 1930s witnessed the emergence of streamlining. Rapidly identified as an American phenomenon, it transformed the look of everything.

[visualdiaryjean]

Oskar Schlemmer

Schlemmer worked as a freelance painter in Berlin.  In 1920, he produced his first figurines for the Triadic Ballet, which was first performed in Stuttgart in 1922. Gropius appointed Schlemmer as one of the first masters at the Bauhaus. 

[visualdiaryjean]

Bauhaus

Weimar 1919 –1925

Bauhaus was found by Walter Gropius in Weimar in 1919, his goal  was "to create a new guild of craftsmen, without the class distinctions which raise an arrogant barrier between craftsman and artist.". The school was shaped by the pedagogical and aesthetic ideas of Johannes Itten and various past & contemporary movements. Gropius wanted to reunite art and craft to arrive at high-end functional products with artistic merit.

*equality between arts & crafts *create ‘new’ & complete structure for ‘new’ person *unique style of art & design education

Dessau 1925 –1932

Dessau years saw a remarkable change in direction for the school. Meyer became director and  favored measurements and calculations. Berlin 1932 –1933

Ludwig Mies van der Rohe was appointed in 1930.  

Bauhaus was influenced by arts & crafts, Deutsche Werkbund, Expressionism, Dadaism, De Stijl and Internationalism.

[visualdiaryjean]

DEUTSCHE WERKBUND

Deutsche Werkbund was a reaction against Jugendstil (Art Nouveau) in 1907 until about 1914 . The Werkbund was loosely modelled on the British Arts and Crafts movement set up by William Morris. It was an association of scientists, artists, industrials and craftsmen with a similar frame of mind. They aimed to create a modernized aesthetic of everyday life. 

The founding members were 12 artists, among them Peter Behrens, Theodor Fischer, Josef Olbrich, Bruno Paul and Richard Riemerschmid. 

[visualdiaryjean]

WIENER WERKSTAETTE

Weiner Werkstaette, ‘Vienna’s Workshop, was founded in 1903 by Koloman Moser and Josef Hoffmann and aimed to bring together architects, artists and designers.

The idea was to focus on many types of design design, such as-  ceramics, fashion, silver, furniture and graphic arts.  Wiener Werkstätte encouraged artists to look beyond the value of material and embrace geometric symmetry over surface ornament. 

There was an interest in Primitivism.

[visualdiaryjean]

VIENNA SECESSION

This Period stretched from  1897 to the early 1900s. The period presented a movement against exclusivity, commerciality, a bourgeoisie attitude, national  and depicting history. 

The Vienna Secession was strongly influenced by the exotic and foreign countries. The Japanese was a great influences, Japanesse design was incorporated due to its restrained use of decoration. These artists preferred hand-made work to machine made objects. The use of natural material was popular. The aim was to depict ‘ art as life’, design was to seamlessly form part of everyday life.   

Key artists:  Egon Schiele,  Gustav Klimt,  Rudolf von Alt

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Here are some of my designs.  The first is our swimwear project and the second is our Live Eco project

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FASHION REVOLUTION DAY! We made posters for Fashion Revolution Day and put them all over campus. On the the (24 April 2015) our class and many others in the world wore our clothes inside out to bring attention to the work conditions in fashion factories.

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We made a corset and our own negligee designs!

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We were asked to knit baby blankets for Wool Week. 

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These are my three favourite floral patterns that I came up with!

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Some proteas I photographed for my floral design.

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Thabo Makhetha

She decided to create garments using Basotho blankets. She decided on this method because she wants to bring her heritage into her design. She believes that South African designers should stay true to South Africa.

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I had the pleasure to interview Thabo Makhetha at the Design Indaba. More information to follow.

[visualdiaryjean]

RUBICON

I watched the Rubicon fashion show at the Design Indaba on Saturday. It showed beautiful feminine silhouettes. Many of the dresses had collars and they showed a very interesting structured hem. Colours such as blacks and browns were used together with white. A tweed like fluffy fabric was used which created movement.