I’m sorry if this is cynical, but I’d really like your input on it (as an experience polygon vid/pat stream viewer): Do you think Pat is pushing the after hours streaming stuff because Polygon is ending? Or, at least, to try and maintain the ‘funny video/personality’ fans? I’ve noticed a lot of other polygon vid personalities are doing similar things, and main polygon video content keeps slowing down and changing, presumably in compliance w/ vox media strategy? Have you noticed too?
First of all real bold of you sending this to a Pat fanblog where all I do is make dumbass shitposts and post cat clips, as if I know a single goddamn thing about anything, but since you asked I’ll try to answer as many of your questions as possible. Disclaimer time: I am not in any way affiliated with Polygon or Vox Media nor do I know how they operate behind the scenes.
Do I personally think Polygon is ending and that Pat streams because of that? Short answer, no. However, I believe Polygon’s necessary (yes, I said necessary) and inevitable (yes, INEVITABLE) change in content is due to a lot of deeper issues people might not know about, which I’ve gathered from research and being an idiot whomst has watched Youtube for 10+ years. Let me just say, the last year or so has pretty much been the “Everybody Knows Shits Fucked” song on repeat until we die so this is going to be a long ass post. Buckle up kiddos we’re warp speeding into this fuckfest together.
Youtube Advertiser Boycott And The Algorithms
Every social media website employs the use of algorithms to decide how content gets sorted, and Youtube isn’t any different. That’s why Youtubers constantly ask you to “like, comment and subscribe” because it helps their content get noticed through Youtube’s internal system – such as search priority, the trending section, your homepage and your recommended tab, as well as the recommended sidebar on individual videos. As for content, one of the more effective models was to find a niche and cater to it, something Polygon did by creating Monster Factory and similar humored series alongside their serious content.
And for a while, it worked. Except things change.
Before we get any further I highly suggest you read this article written by Julia Alexander about the complicated history of Youtube’s monetization system, but I’ll try to give a quick summary. Something controversial will happen on Youtube, causing brands to pull their business from the platform until they can get more security on what types of videos their ads play on, then Youtube refines the system to give brands more control. Rinse and repeat. The new system results in a massive amount of videos being demonetized, causing creators to lose revenue and viewer engagement and then request appeals to have their content reviewed by humans, which in turn improves the algorithm. Those most negatively affected by the system must diversity their payments either through Patreon, Twitch, merch, etc, or in worst case scenarios, give up on their dreams of being a Youtuber.
Youtube has a lot of incentive to keep creators updated on changes, so when users ask, “hey, can we know what’s going on with the website?” Youtube responds with an informative, “absolutely not. Die.” The userbase, as a result, is forced to run their own investigations. Nerd City published a video revealing another algorithm (one just as prone to mistakes) assigns all videos with an MPAA-style rating to make it easier for businesses to decide what sort of content they’re comfortable advertising on. This rating – hidden from both the uploader and their audience – Cannot. Be. Appealed. Good fucking system am I right!!! (Also, please watch the video if you get the chance, it brings up some points about machine learning and how the system negatively affects marginalized creators).
One more thing, do you remember what I said earlier about how a video gets popular on Youtube’s internal system? Well, creators have reason to believe a higher rating attributes to view suppression – meaning their videos might end up exempt from the things I listed. This makes it so much harder for a channel to grow their userbase outside of an already established audience. If you’re following along you might be able to tell where I’m going with this, but if not…
What Does This Have To Do With Video Games Polygon?
Once again, I do not know any of the behind the scenes Polygon lore and a lot of this is guesswork on my part. I’d imagine as a branch of Vox Media, Polygon would have a higher priority getting any potentially demonetized videos appealed than smaller, independent channels do. However, when your own website is reporting the system responsible for sorting and rating videos goes deeper than just demonetization, with a full MPAA-style ranking that’s been shown to suppress the growth of certain content not deemed advertiser friendly, such as excessive profanity and sexually suggestive content, which turns out is a subset of the niche your channel has developed – that’s a problem.
This isn’t me being critical of their content or saying what they make is bad (considering I’m a fan of it as well), this is an objective look at the reality of a rapidly changing platform. Unfortunately, the biggest flags in my head for Polygon happen to be the Jackbox series and… Monster Factory. There’s absolutely no way some of those videos are getting a kid-friendly rating, and it’s possible the bot is slapping some of them with a mature rating – the worst one where enough of those could potentially affect the rating of the entire channel. Griffin, in one of the Spore MF videos, emphatically yells, “come fuck this” to the heavens; lo and behold, a few years later Youtube finally does.
Of course, this is just one of a few different problems Polygon is facing. The Mcelroys left to focus on their own businesses, taking some of their fans with them. Other fans who mainly want the video game news might end up unsubscribing if too many videos irrelevant to their interests are posted. Some series, while perfectly funny in their own right, have trouble breaking out and appealing to a wider audience.
Polygone But Not Forgotten?
I’ll try to put it as softly as I can: almost all creators on Youtube have to reevaluate the content they put out and how it fits into Yotube’s ad-friendly guidelines if they want to continue receiving ad revenue and viewer engagement from the site. This is not just a Polygon specific problem, and as a news channel they benefit a lot more by working within the new parameters. Polygon’s primary priority should be their video game website, where I go to read all the articles that aren’t about video games, as ad revenue is probably more stable and allows them more room for sillier content. As for their channel, the “horny niche” appeal doesn’t have as much of a place anymore. Well, on Youtube at least.
Twitch, however, seems like a better home for Polygon’s familiar borderline type of humor. On a stream Pat said, as the live video producer, he’s responsible for getting their channel partnered which will come with some very important benefits, such as the ability to subscribe. I’d assume creating content for Youtube takes priority over this, and there’s also the fact that Pat is just one person and needs to balance this with other things like “having a life” and “eating??? Perhaps???” (maybe even A Vegetable). By the way, to answer one of your other questions, it’s normal for creators to have projects outside of their work and build their own personal brand, like Pat’s Twitch channel, Brian’s Youtube channel, Simone’s author account and everyone’s countless podcasts. It’s not recommended to rely solely on Youtube for your income, even before the ad boycotts, so if you can diversify your content then do so.
Listen, I know this is disappointing and I know it’s not the answer people want. Youtube’s new system isn’t going away and the video team needs to accommodate for these changes or otherwise Perish. I believe in Polygon’s ability to deliver informative, humorous and accessible content, they just need the time to do it. As an audience, a way to offer support during this difficult time is to just be as understanding and patient as possible, and give the content they put out a chance if you can.
Now I am not an expert on any of this, but if you have any questions or comments you can send them to my main @malarcana and I’ll try to answer them. Thanks for reading!
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