the pistachio food trend is soooo interesting because it's like. i've been following the californian pistachio water politics for years, as a californian with personal connections to agricultural workers but! basically there's been a big push in california agriculture over the last decade to pressure farmers to produce pistachios, because iran has dominated the global market in pistachios for decades, and the US government has been trying to weaken iran economically, so they want to make california pistachios a competitor. which is ridiculous, because california's agricultural infrastructure is suffering under a drought, and pistachios take insane amounts of water. so a ton of water is being redirected from the people in order to engage in a trade war with iran over fucking. pistachios.
anyway now that the US (i.e. california) is producing more pistachios than iran, the next step is to drive consumption of pistachios, so that the farmers who are producing these pistachios can continue to make money on them. ergo all the fancy pistachio coffees at starbucks and similar shit like suddenly being able to find pistachio butter in grocery stores when five years ago it was exclusively available at specialty stores and online, and the huge boom in pistachios foods in instagram and tiktok recipe content. like i watch a lot of instagram foodie reels (cooking/baking is one of my hobbies) and these get thrown onto everyone's feeds, to promote the purchasing of pistachios, so that the US can stick it to iran. it's. kind of incredible to watch this happen in real time, because it sounds like deranged conspiracy thought, but like. i've been watching this trend for the past decade and it's fucking real.
anyway one of the vegan recipe accounts i follow just posted like five pistachio-based recipes in a row and it makes me feel some kind of fucking way
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