Untitled

[webmarketingacademy01]

Tell me about your greatest/proudest achievement to date?

The interviewer is looking for:

Your work ethics/beliefs

Your story

Your core values

Answer:

Scene: Scenario: My ______  The process  _____

Conflict: Unfortunately _____  Time consuming  _____ Had to _____

Resolution: We  _____ Presented  ______  Changed ______ 

Results: Promoted _______ Awarded  _______ Responsible ________

Example: 

Scene: I was responsible for keeping the team up-to-date on the latest trends in Digital Marketing

Conflict: The team members were given access to the folder where all the updates are regularly uploaded. However, the team didn’t even open the folders.

Resolution: I decided to have a weekly meeting with the team members every Friday to specifically share the recent trends for the week.

Results: The team members were able to propose a few new suggestions to the clients based on their learnings. This initiative led to new business opportunities and an increase in 3% in revenue. I was promoted to a Team Lead. This was one of my proudest moments

What’s your proudest accomplishment? Leave yours in the comments section

To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.

[webmarketingacademy01]

Around 2010, Me and wife had to travel to Coimbatore for one of my relatives funeral, we got the news in the evening.

So we booked bus tickets from Red Bus and the bus was supposed to arrive at 11:00 PM

We waited till 11:15, called them they said it arrive anytime soon, we waited till 12:15 AM the bus didn't arrive, those days it was little bit different

Finally when we called they said the bus had left from Koramangala about an hour ago. I called Red Bus. Of course we were a little frustrated because we had to attend the funeral the next day. 

One of the operations manager co-ordinated with the driver, he personally came in his car, picked us up and drove one hour close to Hosur and dropped us in that same bus

That is how that operations manager handled an frustrated customer, when I came back, I gave a testimonials and thanked Phani and his team 

Give an example of a time you had to respond to an unhappy manager/customer/colleague?

The interviewer is looking for:

Are you a Problem solver

Will you be a good team player

How would you react

Answer Format:

. Scene: Scenario: One customer______  A comment _____

. Conflict: Not happy_____  Negative _____ Bad experience_____

. Resolution: Addressed _____ Listened ______ Responded______ 

. Results: Happy _______ Apology _______ Gave a five star________

Example Answer: 

SCENE: Last year, when we ran a special offer Twitter post, sales picked up, I got a notification about this tweet from a customer which was retweeted five times

CONFLICT: The tweet mentioned that he is not happy about the flight ticket and wanted a refund immediately. He was an Influencer, had a show and a huge following 

RESOLUTION: I tweeted to him saying, I will personally look into it and ask for the details and a few hours’ time. I spoke with the management team and asked to refund the process asap even though our regular refund period is at least 24 hrs. We were able to get a refund within two hours.

RESULTS: He thanked me for the prompt response and refund. He tweeted “ X company is not as bad as I thought, I got my response within hours”

#career #digitalmarketing #interview

Have you had any similar experiences? Share it in the comments below.

To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.

[webmarketingacademy01]

My ex-boss was a leadership coach for C- Levels and Entrepreneurs in Florida.

I used to go with him to most of his training. 

During one of the training sessions, he was coaching around 15 CEO’s. It was pretty intense. 

Just before the break, he announced that Suresh will be talking about Blogging after the break.

 I was like Andy, you gotta be kidding me! you expect me to talk in front of CEO’s? No ways!

 I was scared and nervous. This is something I have never done before.

 I was thinking what they will think about my language, how I speak etc

 Finally I shared what I knew about blogging. I can never forget that day, almost all the CEO’s got my contacts, appreciated and said we learned something new today!

Describe a situation where you are asked to do something that you had never attempted previously

The interviewer is looking for:

Your approach 

Your attitude

How you behave in a different situation

You ability to step out of your Comfort Zone

Answer Format:

✅ Scene: Scenario: New ______  Process  _____

✅ Conflict: Live today _____  Different team  _____ Impact _____

✅ Resolution: Learn  _____ Quickly  ______  Changed ______ 

✅ Results: Managed _______ Timely_______ Response________

Answer Example: 

 SCENE: 

We brainstormed, prepared, created a landing page for the upcoming new product launch that was all set to launch the next day

CONFLICT: 

We tested. Everything was fine except the Contact Us form was giving errors. Our developer was on vacation and not reachable

RESOLUTION: 

I was responsible for this entire process. Though I have never built an HTML landing page, I quickly learnt the HTML for the landing page and created a similar landing page with a form.

RESULTS: 

We were able to launch the campaign, got 70 conversions on Day one. I was given Employee of the Month for this achievement

To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.

[webmarketingacademy01]

In 2011, we put together a two day conference called Search Marketing Summit (SMS India)

12 International speakers, 250 paid participants, the entire conference was sponsored by a non profit

I had to prepare the curriculum, flow, visa for speakers, travel & accommodation, marketing, registration, and co-ordinating. It was one something I have never done before

I picked around 10 passionate digital marketers who were part of the OME Community and we all worked together on this with so much energy, fun and new challenges

We made name tags out of floppy disks

The results: Increase of 1% donations from this conference for the non profit and we did it.

Today’s Digital Marketing Interview Question & Sample Answer is:

Describe a situation in which you led a team

The interviewer is looking for:

Leadership skills

How you managed

Teamwork

Results

Answer:

Scene: Scenario: During____ When_____ We______ Launched _____

Conflict: However_____ But_____ Out of 4, One had a different POV_____

Resolution: We _____ Integrate ______ Tested______ Brainstorm_____

Results: As a team _______ We decided_______ Ended in________

Example: 

Scene: During the course, I worked on a project where five of us were asked to come up with a brand awareness campaign for a B2B company apart from Facebook, Instagram & YouTube. We brainstormed and I suggested Google Display, LinkedIn, Slide Share and Quora

Conflict: We brainstormed and identified a total of ten platforms to advertise. Two of the team members challenged that Google Display and Quora might not work

Resolution: After researching and going through some case studies, we were able to find out Google Display gives optimal results for awareness campaigns, so we eliminated Quora, included Twitter and Google Display

Results: We worked together, presented the plan, implemented a sample campaign. We saw an increase of 200% traffic to the website from new users

Have 5 scenarios like this ready

To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.

[webmarketingacademy01]

Tell me about a time you had to make a difficult decision and how did you go about it?

The interviewer is looking for:

- How would you handle a stressful situation

- Decision-taking abilities

- Your thought process

Answer Format

. Scene:

(Example) During____ I______ The team was working on ____

. Conflict:

However,_____ Until_____ All of a sudden_____

. Resolution:

I had to _____ Quickly______ I stopped______

. Results:

Because of _______ Increased_______ Decreased________

Sample Answer: 

Scene: I was running a one month Pre Diwali Sale Instagram Campaign with a budget of 10 Lacs. The campaign was performing well for the first few days. 

Conflict:The second week, because of the high volume, our server crashed. My team was planning for this month ahead, however, I didn’t inform the IT department about the sales volume. 

Resolution:Immediately, I had to stop the campaign. Quickly I spoke to the HR & CTO and fixed it in a few hour’s time.

Results: We would have lost more than 500 sales in four hours. Lessons learned: Have a process map, checklist for all campaigns including communication and I created a custom social media policy for our team

Have at-least THREE answers like this ready

Share/Tag someone who need to see this

Practice your interview answers—out loud—until you can tell each story clearly and concisely.

To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.

[webmarketingacademy01]

Digital Marketing tools.

Free Digital Marketing Courses I recommend. Learn & practice

Save, Share, tag someone who needs to see this

1. LinkedIn Digital Marketing Specialist: https://bit.ly/3aLUxqC

2. YouTube Creator Academy by Google: https://bit.ly/3bXQRS7

3. Google’s Digital Garage with #Certificate: https://bit.ly/2XeQJt8

4. Graphic designer: https://bit.ly/2ElIrs3 

Free Digital Marketing Courses I recommend. Learn & practice  

1. LinkedIn Digital Marketing Specialist: https://bit.ly/3aLUxqC

2. YouTube Creator Academy by Google: https://bit.ly/3bXQRS7

3. Google’s Digital Garage with #Certificate: https://bit.ly/2XeQJt8

4. Graphic designer: https://bit.ly/2ElIrs3 

Podcasts for your Career Growth:

I started my #digitalmarketing career in 2002, everything was new and exciting

First I started with SEO, unlike today there were not many resources, I learned about Google’s Page rank through their research paper.

Then came blogs and then Podcasts. Did you know “Podcast” was the Word of the Year 2005? 

Since then I have been listening to podcasts and that’s how I keep myself updated. I have been listening to Manager Tools  Podcast since 2005 and it helped me tremendously in my career

Today, I am sharing five podcasts for your career growth

Women at Work - Harvard Business Review Podcast

Dear HBR - Harvard Business Review Podcast

Manager Tools Podcast

The James Altucher Show

Masters of Scale,  by Reid Hoffman

 5 books for your Career Growth

Presence: Bringing Your Boldest Self to Your Biggest Challenges  by Amy Cuddy

The Genius Habit: How One Habit Can Radically Change Your Work and Your Life by  Laura Garnett

How to Fail at Almost Everything and Still Win Big by Scott Adams

The Third Door by Alex Beadon

Power Forward by Reggie Love

Bonus: Who Moved My Cheese. Relevant today’s times

To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.

[webmarketingacademy01]

Practice!

I got rejected for a job, which I applied for in 1999

The interview happens in Mumbai for a Cruise Ship. I got selected for the first round

Interviewer: Tell me about your previous job

Me:  I was a lecturer in a college

Interviewer: We want people who can cook NOT how to teach

I got rejected and went back to my hometown, got an internship in Hotel Taj, gained 6 months of practical experience, then I restarted my job hunting

I tell my students, you can learn all you want but unless and until you practice, your learning alone is not going to help

To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.

[webmarketingacademy01]

Resume Template for freshers.

Recently One of our students completed the digital marketing course

She is smart, has over 10 years experience as an anchor

And she did the course for her business. Her business was doing great. 

Unfortunately due to COVID 19, live events are not happening. She wants to try to get into some job for the time being.

However, she didn’t have any resume ready of course, resume preparation, mock interviews are all part of the course and we helped her to prepare the resume

Even though her experience is completely different from Digital Marketing, she was managing her own social media presence plus she has worked on some documentary and short films, finally, we came up with her updated resume 

A few days back I shared a Sample #Resume Template for Freshers in Digital Marketing, some of you asked for a sample resume template for experienced professionals.

 So here we go

“Sample Resume Template & Tips for Experienced Digital Marketers”

Want the editable word document? As always,  I would ❤️ to share.

Leave a comment, DM me or email me suresh at web marketing academy dot in

And please don’t forget to share, tag someone. Your share/ tag might help a few

To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.

[webmarketingacademy01]

Yesterday, I got a call from an HR from a Social Media Agency.

She said," Hi Suresh, I have emailed you the details about a Job opening at our agency.

We are so happy with Supriya and Shiffa's performance. In fact Shiffa is the one who comes up with proposals, presentations and closing deals. 

(Supirya and Shiffa are alumni of Web Marketing Academy)

We are currently looking for only ALUMNI from your academy to join us as for roles in digital marketing"

The role is Strategy Analysts and the package will be 7.5 Lacs, Location Bangalore. Experience 2 yrs

Friends, companies are still hiring and there is HOPE 

Use this time, add a skill, learn something new and prepare yourself for the future.

I am sharing some books, free courses, interview tips, and people to follow

Save, Share, Help someone

To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.

[webmarketingacademy01]

“Every Google Search is a Problem”

There are 2.3 million Google Searches per second

- Source: Google Market Finder

Your content should solve that problem. Period

Think about it, when was the last time you had a problem? Today, right? :)

This is something I tell my students in our content class. 

Be is for blogs, videos,visuals,  audio or PPT.

Collect all the problems related to your industry, use the problems to come up with content ideas (Solutions)

To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.

[webmarketingacademy01]

I'm stuck in life!

I am 19, with a passion for making music & I have been doing it since 4 years

I completed my 12th in 2019 and I tried many things but they never really went my way so after a lot of things went completely wrong, I took a break to think and make the right decisions

And "Digital Marketing" has something which always makes me think i should pursue it and looks relevant

I want to study a proper degree in digital marketing because though I want to pursue music, I want it to happen independently and learn by myself.

I want guidance and tips to take my life back on track again.

I'm completely helpless so your help would mean a world to me.

 I got this this email a few months back

My reply: You are 19 and you are thinking about your passion and future which is the first you should be proud of

And continue with your passion for music, if that's what makes you happy please do that and create a niche for yourself

You are thinking of doing a degree within your passion. Pat on your back for that

About Degree in Digital Marketing, that I would NOT recommend, because learning Digital Marketing in college will not help, it will be theory

Here is what I would suggest:

 1. Find a degree that is close to your passion, that is related to music and continue that 

2. Take up a certificate course for Digital Marketing 3-6 months course. Get practical exposure.

Find an Institute like that and then you have to practice everything that you are learning for this 6 months period, building up case studies, experimenting setting up something to share your passion like videos, or any business for Music. Play with all social media.

 To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.

[webmarketingacademy01]

“Tell me about yourself”

Today, one of our alumni walked into the academy, he asked this might be silly, but how to answer this question?

 The interviewer is looking for:

- Evidence that you qualify for this role

- How well you answer an unstructured question

 Tip: 

* Use the job description to pick a few skills you already possess

* Build a story about those skills with your experience

 Answer Format:

Scene > Conflict > Resolution > Results

Example Answer: 

 SCENE: 

 From a very early young age, I love being around people. My friends used to come to me for solutions when they have a conflict 

 CONFLICT: 

When I wanted to do my degree, I didn’t know what degree should I take, I ended up taking engineering

 RESOLUTION: 

During my final years, I came across online ads, which followed me every website I visit, I was fascinated seeing that, I researched and realized this is part of Digital marketing. So took up this digital marketing course

 RESULTS: 

During this course, I learned re-marketing, social media marketing and worked on a project.

I went to nearby restaurants, volunteered on social media for free. Got one project. 

Increased their Instagram account from 10 - 5000, got them 50 new walk ins for their new branch

To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.

[webmarketingacademy01]

I got a call from a Lecturer last week.

He: Am I speaking with Suresh sir? 

Me: Yes, this is Suresh 

He: Sir, I got your number from Quora, I am calling from Hyderabad and I am a lecturer. For the past few years I have been teaching. Now I am very much interested in getting into Digital Marketing, I learned everything on my own by watching YouTube videos. I know Affiliate Marketing, SEO, Blogging, Google Ads and a bit of social media ads. Me: That's great He: Since I know all these things, will I get a job in Digital Marketing? Will companies hire me? Me: You learned everything on your own which is good. Do you have your own blog, have you worked on any campaigns or done SEO for your blog? He: No sir, I don't have anything like that Me: Companies will hire, however how will they know that you know digital marketing? My suggestion is start doing. Learning is one thing, Unless you have practiced what you learned it is not going to help you. Start a blog or help your friend or family who owns a business. Offer them digital marketing Document what you are doing and the results. This can help you build a portfolio for yourself plus you will be confident Same thing I tell my students, Practice, have a portfolio 

I have been in this Industry for almost two decades now

One important thing I learned is to build relationships. 

And that’s what I encourage our students too. 

I am grateful for connections, friendships. Our students, faculty, mentors, industry leaders

I have learned a lot from my connections, met a few of them in person and online

To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.

[webmarketingacademy01]

Skills required to learn Digital Marketing

Here are a few things that can help prepare your digital journey: At Web Marketing Academy this is how we help prepare

The environment here is casual, fun, friendly and at the same time comprehensive learning. One of our alumni Rahul says, " WMA has got everything for anyone, be it a fresher, experienced professionals or for a person like me who has 18 years of experience. Apart from learning Digital & Social Media, I learned so much within my batch. Our batch had a home maker, a person who had 3 years work experience, a developer and 2 students". As Rahul says, our job is to make sure you are comfortable with others in your batch.

**Resources to Get started in Digital Marketing**

**What is Digital Marketing?**

o What Is Digital Marketing? (What Is Digital Marketing?)

**How to create a website using wordpress: (VIDEO)**

o How To Make A WordPress Website (How To Make A WordPress Website)

**Content for website:**

o Forbes (Forbes)

**Google search tips: (VIDEO)**

o Google Search Tips (Google Search Tips)

**Blogs/books to follow – Book mark these blogs:**

o Digital Marketing Books. Social Media Books to Read (Digital Marketing Books. Social Media Books to Read)

**Basic Excel Skills: (VIDEO)**

o My E-Lesson (My E-Lesson)

Digital and social media is evolving and updating every minute. To master topic that matters to you requires at least an hour or two apart from the classes.

You will be working on a live project. It will likely be your own website. From building a simple website (No HTML or technical knowledge required) to practicing SEO, Google Adwords, Social Media so if you, your friends or family have any business idea, you can take that as a live project, (Just for you to think about). One of our alumni started a website for his spouse who loves baking. He created a website for her, optimised it. By the time he completed the course he got 6 orders through the website.

Practicals are crucial part of this course. We encourage you to practice on a day to day basis, after all Digital & Social Media is fun. Incase of any assistance required, we would love to help you. Please do let us know.

Life at WMA is fun. Some highlights of the fun activities: https://www.youtube.com/playlist?list=PLEglqRVH5oPhbUbsYHDbK6n9KMegg9RrR

Videos, audios and podcast are all part of regular activities, anyone can take part and we encourage you to take part : https://www.youtube.com/watch?v=ipgUT1GeThE

Scope of Digital marketing in India: http://www.webmarketingacademy.in/scope-of-digital-marketing-in-india/

We are active in Facebook, Instagram, LinkedIn, You Tube. Please take a peak of FB: https://www.facebook.com/webmarketingacademy/photos/ Instagram: https://www.instagram.com/webmarketingacademy/

To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.

[webmarketingacademy01]

Should I know Traditional Marketing to do Digital Marketing?

Not Necessarily. If you know it might help but Digital Marketing has evolved and it has changed our mind set too.

I graduated in culinary arts and had no idea about marketing, computers, Internet and Search but I learned everything online and meeting people in the Industry

And now I teach and run an academy where we graduated more than 3000 of them. 60% of them had no background in Traditional not Digital.

Some terms might come in handy if you know traditional marketing like Buying Cycle/Funnel Branding, Brand positioning etc

However today it’s easy to learn those terms, again Digital has changed those days you might have to go to Library and search for books and learn now Google, You Tube, Quora and Wikipedia is your library and it’s in your fingertips

Within seconds you get answers to everything. To learn digital marketing you don’t have to learn traditional marketing.

I tell this to most of my students, they say I don’t know anything about digital or marketing I tell them it’s easy to learn digital marketing without knowing marketing

If you know Marketing you have to Unlearn everything which is harder than learning.

To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.

[webmarketingacademy01]

Are You New to Digital Marketing? Here are some handy tips for newbies.

Advice for Newbies in Digital Marketing:

I remembered what I did when I started my journey in Digital Marketing way back in 2002, that time it was not even called as Digital Marketing. It was just SEO, Blogging, Affiliate, Adwords, Adsense. Here is what I did:

And it was interesting for me because this is completely a new domain, from being a Cook to Digital Marketer.

I was open and hungry to learn new things, there was no You Tube or any other video platforms like how we have Live streaming. I kept an open mind and did whatever it takes to learn. Researched about Page rank from research papers, read a lot of blogs, subscribed to a lot of RSS feeds, that was one of ways we get latest news, but today you can just follow popular blogs, Industry leaders. I have written answers to what blogs to follow. (1) Be open for learning

I choose to read blogs, which allows me to practice, so I learned but put into practice, what I learned. Even now I believe and teach my students to practice, make mistakes and learn from mistakes. I made mistakes a lot of them but learned a lot from mistakes. (2) Practice what you learned and Make mistakes

Then came podcast, boy, I love the format and medium, till date that’s my favorite thing to listen to podcast, all those who were blogging started podcasting, it saves me a ton of time, so I was both reading and listening to latest trends in Digital Marketing. This allows me again to practice new trends. (3) Pick your favorite format, learn and practice

I din’t keep a watch on what time I leave from Office, sometimes I will be there till 9,10 PM the office hours were 8–5 PM. why? I get enough time to learn, experiment with new things and no one is there to interrupt me. (4) Stay late in office, but for a reason: To learn or meet new people

I landed in a New Job because I was experimenting in latest things. I gave an Job interview, My ex boss went to a conference where they were demonstrating a new platform called Topix to my boss, they said it is new and how companies can publish their news, when they did the demo, they opened up the city where I lived and they saw me already signed up and being active in that platform, my boss was pretty impressed that I am already in that platform while they were giving the demo, I landed in that Job when he came back from the conference. (5) Be Curious and try new platforms

I learned to share what I know. In one of the important leadership training my ex boss who was a leadership coach, before the break, asked me to talk about Blogging in 2005, I was terrified, how can I talk in front of 20 CEO’s after his motivation, I tried to share what and how I blog. I was conscious and scared about my English and speaking never spoke before, but that was a life changing moment, all of the CEO came and appreciated and told me that they learned something new, then I realized the power of speaking in front of an audience. Till date, speaking helped me to get new students, build relationships and much much more.. (6) Learn to share online/if possible Offline whenever you get an opportunity

I made friends with the developers and designers. Being in Digital Marketing you need to work with others especially developers, sometimes it’s hard but I learned to be humble and genuinely became friends with them. (7) Learn to work with the team

Because I shared my passion with people whom I met, I ended up as a board member and liaison for Technology in one of Chamber of Commerce (8) Seize the opportunity

I found out about latest conference, attended a lot of events, conferences and there I got to meet like 1000’s of practitioners, got to meet them, get their insights and learn from them. Me being an Introvert, it was hard but I took that decision, If I have to be good in digital and social, I better be social in Real Life, which is what I still encourage and give a platform for our students and friends to socialize. That’s how I built relationships with Industry leaders like Matt Cutts, GaryVee, Rand from Moz, Danny Sullivan, Chris Brogan, just to name a few. (9) Attend events, workshops, conference but most importantly connect, network with people and learn from them

To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.

[webmarketingacademy01]

How to make yourself stand out in Digital Marketing.

Be creative in some of the most boring platform.

Prove that you can reach out to more users even though a platform like Facebook reach has gone down.

Pick a niche. For example when others find it difficult to reach out to rural India, use and show how you can use some of the social media platforms to reach out

Try to be creative & entertaining in a platform like LinkedIn or any other professional platforms

Use simple text format of content and be creative

When the average Industry conversion rate is 1% try to get 25 % conversion rate through your creativity

Stand up comedy in Digital Marketing

Produce a film related to digital marketing.

To start your Digital Marketing journey, contact Web Marketing Academy.

Rated,

Best Digital Marketing Academy in Bangalore.