What Happens In Media Planning

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When the digital media client tells us she doesn’t understand digital media terminology

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When you’re about to give a rep you hate horrible news and they have no idea

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When vendors add me to their industry distribution lists

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When a rep thinks he can get away with charging me a rate 3x higher than market value

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Guess what?!

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When it’s time to re-scope the business

My client is like 

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When I know the rep is lying about what went wrong with my campaign but let him finish

I'm like

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When the client approves a plan with minimal feedback

I'm like

Shoutout to Emily S.!!

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When I am the most senior person in any meeting

I’m like 

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When my junior planner starts answering a client question

I'm like

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When the client wants to discuss a Test & Learn Strategy

We’re all like

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When the client requests a campaign replan for the 5th time

I'm like

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Every rep meeting lately

I'm like

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When an annoying rep tries to get my attention at a going away party

I’m like 

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When my junior planner tells the client that we’ll have a fully baked media plan in 24 hours

I’m like 

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Campaign launches with no problems

I’m like

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When my client asks what the actual KPI is for our campaign

I’m like