30 second TVC
30 second TVC
Advanced WHITEning toothpaste
Commercial starts with cut aways of multiple white people brushing their teeth varying in age/gender from 6 years old to 60 years old and plays for about 8-10 seconds.
(During the voiceover, a white woman with blonde long hair at age 30 is brushing her teeth until they bleed. She is miserable and exaggerates how she feels).
SUPER CHEESY MALE VOICEOVER:
“Sick of stained teeth?”
“Lesbionest - anything that is yellow, black or green well…..it’s still black.
“Want white teeth? Want even whiter teeth?”
(The 30 year old blonde woman who is white nods hesitantly, covering her mouth with both hands).
BLONDE WOMAN AGED 30:
…uh huh…
SUPER CHEESY MALE VOICEOVER:
“Now we have ADVANCED WHITENING TOOTHPASTE!”
(The blonde woman opens the tube from the packet, she smiles with black teeth. She opens the lid, squeezes paste onto her toothbrush and brushes away at her teeth).
“Get rid of those awful stains.
(Cut aways between 4-6 seconds of the same white people used in the opening of the TVC, brushing away at their teeth).
SUPER CHEESY MALE VOICEOVER:
“Smile the right away.”
(Midshot - Blonde woman aged 30 smiles)
(Cut to snippets of all extras smiling and signalling the thumbs up, a few do a cheesy “click” and point both hands to us in the form of a gun made with their fists and index fingers pointing).
BLONDE WOMAN AGED 30:
“The white way is the right way.”
(End on CU on Blonde woman smiling. Ding sound with a sparkle as she smiles).