Why Writing is Now Worthless, But Writers Can Be Optimistic
As a writer who’s optimistic about the future of the written word, I say most writing outside the publishing industry is worthless.
It’s worthless because writers are hired to work as typists, quickly producing thoughtless articles and strings of copy for little pay.
These conditions perpetuate the extent to which writers can’t write, and the extent to which writing is increasingly devalued. So, what’s the big deal? After all, everyone can write, right?
Wrong. Everyone can type. Very few can write.
I’m hopeful that this can be changed. To get ROI on writing, organizations need to remember what follows and allow writers to work under conditions that facilitate these tenets, processes, and outcomes:
1) A great writer stimulates the imagination in ways that more ‘relevant’ mediums like video, images, and audio can’t. While reading is comparatively under-stimulating to some audiences and requires more concentration to consume, it allows an audience to imagine the possibilities of a given message in ways more tailored to its unique needs.
2) Great writing is great thinking; it’s also a byproduct of brutally hard cognitive work. Therefore, like great thinking, it cannot be rushed. Allow time for keyword research, promotion, revisions, feedback, and reviews.
3) Use writing as the multipurpose tool it is for planning, documenting, outlining, and clarifying, whether for defining a brand’s omnichannel identity or a set of internal procedures.
4) Remember volume is not as important for SEO as quality.
Great writing is still the best path to remarkable for many organizations. Let it identify and endow your messages with immense, startling power.
WordWoven is restoring the lost power of the written word via branded solutions. Join us in the journey to begin growing your business today