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@workwerks-blog
This McKinsey article is a very good description of why advertising matters. It’s not ground breaking. It’s presented as new idea, but it is not. Memory formation and how advertising works was well developed back in the 60′s and 70′s by Andrew Ehrenberg and Stephen King to name just two. Good read though.
W+K proves our daily routines aren’t so different.
A quick jumble of stuff that shows there’s a lot of skin-deep stories on Instagram. The quick pacing accomplishes the opposite of what they want achieve. The overall piece becomes monotonous and vapid.
Ad Age's quick survey of social studies. Stats on social media including ad revenue, audience size and age breakdown, and how social is going mobile.
Good quick synopsis of the current penetration and recent trends of Social Media penetration, i.e. reach. However, wish there was a graph on frequency of use by generation.
A crowdfunded campaign to replace ads with pictures of cats was launched today at Clapham Common Tube station in London.
Now taking over our commute too.
Great use of remnant space. Clever.
Innovation with design thinking demands critical thinking because we must understand our assumptions that frame our ideas and shape our design. As our world becomes more and more digital, it’s not the first click that counts – it’s what happens after that first click. We design five steps ahead in the [...]
In a bit of Doctor Who-esque regeneration, Dos Equis on Wednesday introduced its new Most Interesting Man in the World—to replace Jonathan Goldsmith, who retired from the role earlier this year. And this MIM isn't just a new face.
While everything needs to be updated from time to time, sometimes getting young or getting “Millennial” lets go of a bigger item. The first Most Interesting Man in the World coopted the Papa Hemingway icon. Everyone, at least in the U.S., recognizes Papa Hemingway, maybe not overtly, but it’s there working as an undercurrent.
It will be interesting to see if Papa Hemingway is an easier association than James Bond, which the new Most Interesting Man in the Word is mimicking.
I vote for Hemingway. I aspire to look back on a life well lived.
“@sam1618033988 thank you for saying #IAmTeamGB. Now join the team 🇬🇧 on 27 Aug:https://t.co/AY04pJk7Ht https://t.co/ULWjQCUVKT”
Examples of the wonderful National Lottery campaign. Great topical tie-in with the Olympics.
In the future, marketing and creative direction will need to be much more tightly integrated, writes George Penston.
Hmm. A bit too much on the technology side. Creative Directors have always been about creating a relationship with the user (aka reader). But, everyone will definitely need to think more about UX. It’s a good set of tools to help in the development of persuasion.
How the other half banks
A growing number of studies [show] that social interactions affect the composition of the microbiome. Through hugs, handshakes, and even hip-checks, we translate our social networks into microbial ones, transferring benign or beneficial microbes to our neighbors, and acquiring theirs in return.
Your social life might be changing your microbiome. Given that you’re 99% microbe, that’s kind of a big deal. (via explore-blog)
Although Netflix’s strategy is not without a fair amount of risk, it just keeps working — and the company’s prospects are steadily brightening.
Thoughtful piece on a potential future on how we get entertainment. Begs the question, why do we need TV? Isn’t TV an archaic term since the term is connected to the old technology, delivery mechanism.
Why getting noticed in 2016 is all about being disruptive, challenging and entertaining
Concise article by Tom Knox, Chairman of Mullen Lowe and president of the IPA. Thoughts emanate from Andrew Ehrenberg’s work. The role of marketing and specifically advertising is to encourage light (or infrequent) users to purchase. Putting your marketing emphasis on frequent users has limited return.
It is not enough to be busy; so are the ants. The question is: What are we busy about?
Henry David Thoreau
The Science Museum of London's exhibition marking the 200th anniversary of the birth of pioneering photographer Julia Margaret Cameron.
Suspicious emails: unclaimed insurance bonds, diamond-encrusted safe deposit boxes, close friends marooned in a foreign country. They pop up in our inboxes, and standard procedure is to delete on sight. But what happens when you reply? Follow along as writer and comedian James Veitch narrates a hilarious, months-long exchange with a spammer who offered to cut him in on a hot deal.
