Augmented Reality Company In Bangalore, India.

WowExp is an augmented reality and virtual reality company in india leveraging new age technologies like AR VR MR and 3D simulation. WowExp is one of the top augmented reality app developmented company in bengalore,India.

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Virtual Try-Ons are replacing fitting rooms during the pandemic

The Covid-19 pandemic has spurred consumers to substitute fitting rooms with augmented reality (AR) using their smartphones and computers. The coronavirus pandemic is reshaping the way we shop. Stores are reopening but being reoriented to avoid interaction: Fitting rooms are taped off, sample counters are closed and merchandise testers are put away.

The virtual fitting room technology market provides offerings for accessories, watches, glasses, hats, clothes, etc . Let’s review how a number of these solutions work under the hood.

WATCHES

A good example of virtual watches try-on is that the AR Try On Watches app allowing users to try on various watches. The answer is predicated on the AR Technology utilizing specific markers printed on a band, which should be worn on a user’s wrist in situ of a watch so as to start out a virtual try-on the watch. The PC vision algorithm processes only those markers visible within the frame and identifies the camera’s position in reference to them. Post that, to render a 3D object correctly, the virtual camera should be placed at an equivalent location.

Overall, technology has its limits (for instance, nobody features a printer at hand to print out the AR band). But if it matches the business use case, it wouldn’t be that difficult to make a product with a production-ready quality. Probably, the crucially important part would be to make proper 3D objects to use.

However, thanks to the use the synthetic data which supposes rendering of photorealistic 3D human feet models with key points and training a model with that data; or to use photogrammetry which supposes the reconstruction of a 3D scene from multiple 2D views to decrease the number of labelling needs.

This kind of solution is much more complicated. So as to enter the market with a ready-to-use product, it is required to gather an outsized enough foot key point dataset (either using synthetic data, photogrammetry, or a mixture of both), train a customized pose estimation model (that would combine both high enough accuracy and inference speed), test its robustness in various conditions and make a foot model. We consider it a medium complexity project in terms of technologies.

CLOTHES

Compared to shoes, masks, glasses, and watches, virtual try-on 3D clothes still remain a challenge. The reason is that clothes are deformed when taking the shape of a person’s body. Thus, for the correct use of AR experience, a deep learning model should identify not only basic key points on the human body’s joints but also the body shape in 3D.

Looking at one among the most recent deep learning models DensePose aimed to map pixels of an RGB image of a person to the 3D surface of the human body, we can find out that it’s still not quite suitable for augmented reality. The DensePose’s inference speed is not appropriate for real-time apps, and body mesh detections have insufficient accuracy for the fitting of 3D clothing items. So as to enhance the results, it’s required to gather more annotated data which is a time and resource-consuming task.

In conclusion, I’d say that current virtual fitting rooms work well for items associated with separate body parts like head, face, feet, and arms. But talking about items where the physical body requires to be fully detected, estimated, and modified, the virtual fitting remains in its infancy. However, the AI evolves in leaps and bounds, and therefore, the best strategy is to remain tuned and keep trying. READ MORE

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Smart Ways for Smart cities with AR Technology

Smart Ways for Smart cities with AR Technology With advanced Augmented Technology it is easier to make smart cities and urban life better for everyone. Plan a perfect city with the help of 3D rendering technology, #Dronephotogrammetry, and AI-Powered security solutions. In the light of these events, it’s the right time for augmented reality to step in and save the day. READ MORE

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Benefits of Virtual Tours In Real Estate Business!

Now you know how #AR and VR work in this industry and how it helps in enhancing client experience and the business, now its time to give it a shot. And #WoWExp is where you can find the best #ARsolution for your real estate company.

Follow WoWExp On LinkedIn: https://www.linkedin.com/company/wowexp/

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How an Augmented Reality Food Menu App Can Profit Restaurant Marketing

Top Ways How An Augmented Reality Food Menu App Can Profit Restaurant Marketing

A restaurant makes its way to our heart by the food they serve. There are hundreds of restaurants around us, but how can you step up and make it attract more and more people? With Augmented Reality coming into the picture, now it is possible to showcase your food menu in real time. It is time to bring your menu to life. Ordering food can be confusing sometimes, what to order, how much to order, how it will be and so on. With the introduction of this Augmented Reality technology in the Food industry, ordering has become one step ahead.

 With AR you can offer a more immersive experience to your customer by providing the entire detail of the food right in front of you before it is delivered. Everyone has a smartphone with them, and every day is evolving. Being just a simple restaurant is not enough anymore. They prefer to see the food before believing it is good enough to be ordered. Customers can now look at their food from all the angles and get the exact dimension of the food that you order and check the detailings and the texture of the food item before ordering. Here where AR will come to your help. They just have to point their smartphone device at your menu, and BOOM, your menu is present right in front of them in their real space. This way it is easier to capture your customer’s attention and offer them a smooth user experience. AR not only help the user to understand their product better but also help the food industry to bloom amongst the growing competition. READ MORE

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Benefits of Augmented Reality App in the Retail Market

With Augmented reality coming into the picture, various industrial giants have adapted this smart technology to provide customers with an immersive experience. The entire world of retail has experienced a tremendous transformation with the advent of the internet and the rise of online shopping. With the help of AR the majority of large and small retail brands started using this as a process of increasing customer engagement.

In the era of technological advancements, it has become more mainstream and is easily accessible. AR not only allows consumers to have more immersive experience, but also helps them to make pre informed decisions before buying.

There is also the fact that AR is also helping retailers to create engaging stories, showcase their products more seamlessly, and build stronger relationships with their customers. These are the key factors retailers should consider in this respect. FOR MORE

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How AR is Helping Architects and Interior Designers

Technology has changed major sectors over the past 20 years, including media, retail, Healthcare, Real Estate and many more. With the help of Augmented Reality now it is easier to visualize the world around you. AR gives an immersive experience of any products in your real environment.

In Architecture and Interior Designing Augmented Reality provides the architect with the ability to digitally interact with their projects past the computer screen by merging a digital model over a physical space. With the help of AR one can make a 3D version of a particular model and can place it in his/her real environment. Pre- AR era, it was difficult for an architect to visualize and get a plan from paper into real world coordinates. What makes AR a valuable asset in the field of architecture is its ability to create a 3D model from the ground, by using a simple blueprint of the building. It can create a realistic simulation of how the structure will look in real life, but also more than this. AR can bring the construction site up to life. This will offer both the construction team and the architect a better idea of how workers and equipment will fit into the whole situation, to ensure proper safety levels as well.

According to architects and contractors, technologies like augmented reality will help them reduce costly mistakes and have an easier time working on their projects.

Similarly, AR is becoming a wildly popular tool amongst interior designers where they can provide an immersive experience to their clients. They will have more to say in terms of furniture, accessories, colors, etc. used to create the final design of their properties. They allow designers to completely transform spaces right under their client’s eyes thus avoiding costly mistakes and misunderstandings.

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Benefits of Using Virtual Tours to Attract Real Estate Buyers

After online shopping being the big game changer in retail market, now its Augmented and virtual reality which is going to make enhanced customer experience in e-commerce and retail industry.

Augmented Reality gives unending business freedoms to the Real Estate market. By utilizing AR, possible buyers of property would already be able to visit the property in 3D prior to putting forth the attempt to come and visit the property. Who would like to go every weekend house hunting when they can easily just see and feel it through their smartphone?

 Top 5 Benefits of Virtual tour in Real estate

1.     Saves customers time and effort:

Implementation of Augmented reality helps the potential clients to have a virtual walk through of the property they are interested in just by simply scanning the QR code on their smartphone. We all know buying a property is always a big decision and usually we need so many approvals and property seeing must be done. And this one solution is the answer to this big issue all the customers face while buying a property.

 2.    More website traffic and real potential clients:

This cutting-edge can drive monstrous traffic to your site. Thus, you will pull in more customers. Plus, an addition like this to selling your property online will pull in the crowd as this is yet a new technology and in e-commerce, people are still experimenting with mixed reality.

 3.     Stands out in the business:

The more traffic and connections you get, the more individuals will get some answers concerning your site. Virtual house visits can give you a serious edge and make your business stick out. They will add that "amazing" factor to your postings.

What is more, clients will believe you more than they trust the competitors. Some may even compliment you for thinking of particularly amazing technology!

 4.     Interactive and Versatile:

Virtual tours allow your customers to research a reasonable advanced climate – they'll have the option to visit each room, focusing on minute details like light installations and craftsman tiles, all from their own smartphone.

 Virtual tours can feel like a tedious and costly choice; however, you can consolidate them into a scope of materials, including showcasing messages and open-house message pop ups. It is likewise worth recollecting that virtual visits are not restricted to exacting authenticity.

 5.     User friendly:

These days, there are organizations that make virtual visits in each industry. All you must do is send photographs, recordings, and floor plans for the property. They will assemble everything and plan a shocking visit. A virtual visit proficient will likewise add ambient sounds and portrayal to improve the client experience. When the task is finished, they will transfer the visit on your site. Afterward, they can likewise make changes or add additional items dependent on your input.

So it's easy for the real estate owners and easy for their potential clients, so it is a two-way benefit for the industry.

 Now you know how AR and VR works in this industry and how it helps in enhancing client experience and the business, now its time to give it a shot. And WoWExp is where you can find the best AR solution for your real estate company.

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Top Benefits Of 360 Virtual Tours In Real Estate Business

Everyone wants a dream home and they want it to be perfect. With #Wowexp Augmented reality, now you can have a #360degreevirtualtour and an AR walkthrough of your house. With our AR app, you can now experience it before investing. Tour the property from any location without having to do a physical site visit for decision-making.

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Bring The Menu To life! - WoWExp

Ordering food can be confusing sometimes, what to order, how much to order, how will it be, and so on. With the introduction of this #AugmentedRealitytechnology in the #Foodindustry, ordering has become one step ahead. Get the experience of the entire detailing of the #food right in front of you before it is delivered. FOR MORE

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Where can I get a list of virtual reality developers in India?

With the major advancement in science and technology, the concept of VR and AR has potentially attracted brands and businesses by increasing customer engagement.

There are quite a few companies that have adopted the AR/VR technology, naming a few of them below:

WoWExp

Founded by Navin Manaswi in 2019, WoWExp is making quite a big name in the field of AR, VR, MR solutions and have been already partnered with Infosys and Akeed, and many more coming on their way. WoWExp leverages both AI, and Mixed Reality and has already expanded its business in various sectors such as Retail, E-commerce, Real-estate, Entertainment, Media, Healthcare, and many more.

Yeppar

Yeppar is a pioneering technology company specializing in providing Industry Augmented Reality, Virtual Reality, and Mixed Reality solutions. Yeppar has been providing these tech solutions to various markets and spreads across various sectors such as Real estate, Automobile, Print Media, Brands and advertisements, Food, and many more.

The Intellify

Stellify is a software organization based in Ahmedabad, Gujrat, which offers feature-rich and business-specific apps that are meticulously designed using the advanced technology of Augmented reality, Virtual Reality, AR filters, and Web AR.

Scapes

Scapes is a Bangalore-based cloud platform offering to simplify AR, VR, and 3D experiences. They are providing a platform where you can just upload your content and use the app. They have been recently acquired by Flipkart.

Ediiie

Ediiie is an AR/VR-based organization in Haryana. They have spread their business in various sectors such as Aerospace, Automotives, Education, Healthcare, Gaming, Hospitality, Real-estate, Retail, Tourism, and many more.

GMetri

This is a startup organization that caters to experiences using AR/VR/MR technology. They have been partnered with various big names in the industry such as Jio, Amway, Bosch, Tata, Reliance, and many more.

InfiVR

InfiVR has developed customized Virtual Reality Solutions for product training, product experience. They have been partnered with various clients ranging from healthcare to education, retail, defense, and heavy machinery.

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Who are the virtual reality developers in India?

Virtual Reality is advancing with every passing day. Virtual Reality Developers have caught pace with the rest of the world and offer world-class solutions. A few of them are:

WoWExp Technology:

A mixed-reality AI startup based in Bangalore has made its way to be on this list by creating the world's first 3D Avatar and Virtual Try-On App developed by WoWExp Technologies. WoWexp has expanded its business in various sectors, such as Retail and E-commerce, Real-estate, Food, Event, Entertainment, Healthcare, and many more. Within a very short span of time, WoWExp is making quite a big name and has been already partnered with Infosys and Akeed, and many more coming on the way.

InfiVR

Leading in the field of VR, AR industry, InfiVR has developed customized Virtual Reality Solutions for product training, product experience. They have been partnered with various clients ranging from healthcare to education, retail, defense, and heavy machinery.

SmartVizX

They stimulate potential users into experiencing spaces in real-time that haven’t been physically built yet by using VR technology. They have continued building meaningful partnerships with some top leading brands from all over the world such as HP, Microsoft, Epic Games, and many more.

Meraki

Founded in November 2015 by Arvind Ghorwal, Sairam Sagiraju, Parth Choksi, and Agam Garg Meraki is one of India’s first Virtual Reality content production studios that creates 360-degree films for events, tourism, sports, adventure, advertisements, fiction, and more.

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Home Décor simplified with AR Home Decor Applications

Decorating is an important yet challenging task. It is a physical manifestation of our inner self, interior designers and home decorators thus have the daunting task of breathing life and character to an ordinary space. There are multiple challenges and a heavy amount of guesswork involved in this process, like choosing the right furniture, colour, and decorative items for the space. However, with the help of Augmented Reality apps interior designers can make a better design decision.

 Why use AR interior Design apps?

To understand why we should use AR interior design apps, we must understand what does it do- To simply put AR interior design apps uses features that projects digital images that are displayed in physical space and offers a 3-D imposition of the images. Augmented Reality (AR) is an immersive perception of a real-world environment where objects that exist in the real world are augmented by computer-generated perceptual knowledge, often through several sensory types, including visual, auditory, haptic, somatosensory, and olfactory (sense of smell). Augmented Reality (AR) enables users to position 3D furniture models in the real world. The overlayed images can be placed over an image, video, or in real-time by simply scanning the phone camera.  It allows users to see the image in depth, through this feature, the user can essentially visualise anything possible in their space. AR interior design apps are a great tool to encourage the consumer to renovate their own homes and help interior decorators to make smart decision without any hitch.

 Product Sampling simplified with AR technology

Selecting sample is important, it gives us a perspective of the entire product. Before selecting wall paint, we often select sample swatches, check the texture of the rug, or try placing placeholder items in place of actual items to get the perfect big picture. However, it takes up a lot of time, energy, and money to sample items from the store. Sampling products can be a rather fun activity on AR interior design apps with its user-friendly and game-like interface. AR apps are equipped with a virtual try-on feature that lets customers place the product inside their home and examine products in 3-D.

For interior designers, product sampling is equally crucial to understand the mindset of the customer and AR interior design apps for interior designers can help bridge any communication gap between designer and customer, and work collaboratively.

 Simplify Complex Assembly Processes

Anyone who has ever purchased any furniture online knows the pain of the self-installation process. The instruction manuals are wordy and often confusing, not to mention the 2-D illustrations provide little visual cues as to which part goes where; many furniture companies like IKEA have come up with an AR solution. IKEA assemble is an AR app where the customer can scan the instruction manual on their mobile, the app provides error-proof, real-time instructions to follow along on your mobile device while assembling the furniture.

Not only regular users Augmented reality technology helps carpenters and technicians and interior designers alike, it provides them constant detailed visual guides and diagrams of the product, provides accurate measurement of the product, and simplifies the complex assembly process.

 The right measurement

Many of us guilty of impulsively purchasing furniture that looks cute in-store or online only to find out that the measurement of the product is absolutely wrong; a wrong measurement can ruin the vibe and aesthetic of your space. AR interior design apps are useful for displaying correct measurements of furniture and even spaces. They give a better idea of the layout of any given room, a specific wall, or even a door! Basically, with AR it is possible to measure the entire layout of a space without a measuring tape as it provides accurate numbers for distance vertically or horizontally. Even with Architects and construction work, AR technology can assist in finding the right layout of the room for floor planning and dimension of space. So, if you are planning to build a home, or move to a new space remember with AR interior design apps it is possible to deck up your space!

 Customise the vision of your customer

With AR there are endless possibilities for customized design options. Earlier, to custom furniture design had a lot of limitations, the visualization was poor sketches were pixelated and mostly comprised of 2-D illustrations. Clients cannot get a proper visual of their end product and much was left to the imagination of the designer and the prospect of collaboration was almost impossible. But Augmented reality has managed to creatively solve these problems. Consumers now have the option of “dragging and dropping” furnishings elements by just scanning the camera of their smartphone. Customers with unique spaces that require furniture in non-standard shapes and sizes now have options at their fingertips. They can combine and suit specific furniture components, select sizing and colour, and craft their own one-of-a-kind piece.

Coming full circle with AR, the purchaser can also take their newly designed piece and put it into a rendering of their very own home. If they’re geared up to order, they can normally do so properly from the application. The application presents the correct specs to the producer and retailer, so the customized piece is brought to life exactly as the purchaser imagined it. WoW Décor’s Augmented Reality tools allow users to use their mobile devices to design their homes in real-time. Add flooring, furniture, paint colours, and more! WoW Décor’s photo-realistic visualization technology ensures that the user gets an immersive and most accurate output for their design project.

 Virtual Walkthrough

A virtual walkthrough is a simulation of a real location, it helps the customer understand a space virtually without having to visit the location in real-time. A virtual tour helpful to interior designers, real estate agents, architecture, and the consumer. A virtual walkthrough adds an element of realism through the screen, it helps the customer visualise their space better. Digital tours have been seen to draw more views and produce more leads than text and still photographs because a virtual walkthrough aims to show potential buyers a complete, decorated interior – making it so much easier for them to imagine themselves inside without leaving the comfort of their home which still 2-D illustration cannot show. As interior designers, one could provide first-hand knowledge of the look and feel of the room layout anticipated by the client so that any amount of design adjustments or iterations can be made by the client before the actual implementation of the job.

 What are some AR interior design apps that are fit for you

Now that you know the benefit of AR interior design apps, it is time to download some and try them for yourself.

WoW Décor: WoW Décor assist the user to pick the right furniture that matches their beautiful home. With 3D models and realistic design, users can place the furniture of their choice inside their home and experience the perfect furnished look for their home.

Houzz: Houzz is an app that assists the user in making a better decorating decision for their homes. With their wide range of furniture, colour selection, and home décor pieces customers can transform their space virtually.

MagicPlan: With MagicPlan app, users can draw a floor plan of their house with an accurate measurement, create beautiful flooring, try-on decorative pieces inside their home.

 In conclusion:

Selecting what’s right for a space can be overwhelming, choosing the right colour, décor items, furniture takes up a lot of time but Augmented Reality has not only simplified the process but made it fun with an interactive interface that assists customers with a completely immersive experience. Augmented Reality apps help everyone with the bigger picture, even interior designers benefit from the technology as it allows them to understand the unique need of the customer, make custom design for customers and give them an opportunity to collaborate with their customer’s vision.

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Value of AR In Interior Designing

Decorating is an important yet challenging task. It is a physical manifestation of our inner self, interior designers and home decorators…

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How Augmented Reality Is Impacting the Advertising Industry

Every brand demands customer’s attention! Thus, advertisements came into the picture. Customers are bombarded with various ads in various forms in this digital era to generate eyeballs. In the last decade, this industry has witnessed a tremendous shift. Advertisements have largely migrated from television screen to mobile screen in order to change the flow of message from being massy to more personal and interactive for the audience. 

Artificial Intelligence has positively taken hold on the advertisement business, presenting innovative marketing solutions to brands. With the help of Artificial Intelligence brands are constantly processing data every minute to advertise the right product to their customer.

 AR creates a detailed 3-D image of the product and presents an up-close personal experience for the consumer. AR/VR advertising is focused on understanding the need of the customer, it allows businesses to create an emotional connection with the brand and offers innovative business solutions. 

 What is AR advertising?

Augmented reality is a fast-growing trend in the marketing industry. With merely the help of a smartphone device, it takes the customer on a unique immersive journey using 3D overlay where they can assess the product in great detail from the comfort of their home. With AR, brands can elevate customer experience and engagement which leads to increased business opportunities and sales. Various Augmented reality advertising companies like WoWExp are dedicated to creating a seamless blend of real and virtual worlds for brands and businesses alike. 

 Some of the most commonly used AR features in advertising include- 

 Projection-based augmented reality: 

 With projection-based augmented reality, digital images are displayed in physical space. It offers a 3-D imposition of the image and allows us to see the image in depth. 

 Superimposition-based AR: 

 This allows us to superimpose an image over another image. For example: grooming a 3D avatar, placing glasses on your image, placing furniture in your room, etc. 

 Recognition based AR:

 With this, we can scan an image with our smartphone and it will come alive. Many print advertisements have QR coded images that comes alive when you see them on your mobile screen. 

  Five reasons why brands should use Augmented Reality in advertisements: 

 1.Captivate the customer in the most unique way possible! 

Technology demands human attention; brands are coming up with an innovative solution to capture their customer’s attention. According to a report published by The Drum reports, Augmented Reality tools can capture attention for over 85 seconds, increase interaction by 20%, and improve click-through rates to purchase by 33%. 

 Snapchat’s Time Machine AR Filter

 3rockAR, in association with APG and specially selected partners, surprised travellers and commuters with an unbelievable Augmented Reality Magic Mirror in Zurich Main Station, 2017.

 Advertisers use various methods to generate curiosity within the audience and since AR VR advertising is interactive and it is continually opening up dimensions for advertisers to reach out to consumers in a unique way; Like Snapchat introducing AR filters in its platform. AR VR advertising uses sensory perception, it immediately piques our curiosity to see what’s happening in front of us, it gives the product a personal feel when consumers can picture it in 3 dimensions and in a real location. Thus, a brand/ advertiser can benefit greatly from this. 

2.Experience the product before investment 

One of the imperatives of AR-based ads is they establish an emotional connection amongst customers and the brand. Augmented reality advertisements are realistic, fun, game-like, and customers genuinely feel the urge to engage with them. Like cosmetic company, Sephora uses an AR tool ModiFace that let customers try on different makeup before making the purchase. 

 IKEA using AR apps to sell furniture more effectively

 Popular furniture retailer IKEA, in its campaign, ‘Say Hej to IKEA,' show that by simply scanning a print catalogue with a smartphone, customer can see furniture in real-time on their smart device. There is a wide range of selection that they can choose from, place it in their location of choice, and basically assess the item in its entirety before purchasing without ever leaving the comfort of their home. 

 These AR features help foster an emotional connection with the product itself, giving a sense of ownership, it promotes brand awareness, helps customers decide to purchase, and boost the revenue of the brand. 

 3.Build a platform for a niche audience 

These days advertisements are more targeted to niche audiences, courtesy of constant data collection by social giants. Brands are very much invested in understanding the habits of customer that makes them unique, like what kind of show they like, the kind of music they listen to, the food they consume. It helps brands understand the psyche of the customer. 

Augmented Reality tools can aid brands to create targeted AR advertisements for their customer. It will help brands build a niche group of customers where the customers can try things exclusively; for example: trying a shade of lipstick via AR, have a personalized AR/VR fashion show based on a customer’s favorite character from a show, drive an exclusive vehicle, etc.   

Tags:

#augmentedrealityinadvertisements #augmentedrealityadvertisements #ARVRInAdvertisement #augmentedrealitytools 

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Get The Feel Of Your Food Before Ordering It!

Wow Food is an augmented reality Application developed for the food-tech industry to help their customers to make a pre-informed decision by giving them an immersive experience while planning to order any food online of their choice leading the technology upgrade and revenue upsurge of the food tech industry

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How Augmented Reality Help In the Real Estate Business?

In this digitally driven era technology influences, every aspect of commerce, and the real estate business is not further behind in the rally. Observing this tech impact on our buying and selling behavior, the real estate market (like most), is resorting to virtual reality and augmented reality technology for better business opportunities, customer engagement, and to uniquely position themselves as marketers in this digital playfield. 

 Augmented Reality and Virtual Reality let the audience have an authentic, immersive, and engaging visual experience with the product before deciding to purchase it. Real estate buyers are cautious as it requires capital as well as a lifelong purchase, thus having AR and VR technology will not only guide customers but the real estate business as well to make the right choices for their customers.  

 Let us gauge how Augmented Reality is transforming the real estate landscape:

 Visualization is the Key

 While 2D print catalogues and miniature 3D models are most popular in the real estate business, it still lacks to complete the picture. Augmented Reality offers better architectural visualization of the property, as we know that the power of visualization is supreme to fine prints. Realtors can employ AR VR tools in Real estate to display their properties with utmost accuracy and detailed guided tours to every corner of the property in real-time. 

 As AR/VR is the medium that helps in visualization, by using this technology, realtors can also convince customers to invest in under-construction properties and un-started/future projects in great detail. 

 Customization to the original plan

 One of the benefits of introducing augmented reality in real estate that it helps with customization. Every realtor and every customer want their property to be distinguished and unique. With AR tools customers can easily make changes to the original plan to suit their requirements.

 They can visualize the construction, added details, and even decide the décor needed for the property. It also allows relators to understand the specific need of their customers and search for properties accordingly. 

 Better engagement with the property 

 AR technology allows an immersive experience for the customer, allowing them guided and an interactive virtual visit to the property. The more the customer engage with a product, the more they feel a sense of connection and ownership to the product. With better lighting, 360° experience, and enhanced visual appeal, customers engage with the property in great detail and establish a connection to the property and they are more likely to invest. With simply a link, the customer can revisit the property as many times as they like on their phone.

 It also allows customers to survey the neighborhood properly- like what shops, malls, and hospitals are available in the vicinity and the distance to station and airport with perfect accuracy. 

 AR is an economical remedy  

 While hunting for the right property, the customer has multiple options to choose from before putting their investment into a purchase; Visiting so many properties is physically taxing and time-consuming. Through AR technology the customer can see multiple properties virtually in detail, it helps in narrowing down choices and making the right call.  

 Many times, they cannot visit the property due to timing issues or prior commitments. Setting up a date to visit the property physically is a big challenge that both relator and customers face. With AR technology Realtors can show properties virtually to the customers with added finesse before the actual visit, an AR virtual tour is not only a viable and economical option but it fosters transparent communication between the relator and customer.  

 Working collaboratively 

 Through technology and media collaboration across businesses has become a norm and the real estate market is no different. One of the great impacts that AR/VR technology is that it presents an opportunity to join forces with other businesses. For example- Real estate businesses can collaborate with interior designers, architects, construction companies to create an enriching experience for the customer. 

 Real estate businesses can collaborate with social media companies and Augmented Reality companies to promote their business, inform about upcoming properties, communicate with their customers, and can even show properties in AR/VR on social media. The possibilities are endless with this technology. 

 Opportunities for Cross border investment 

 Investing in properties in different cities is a common practice but a challenging one, due to limited knowledge and resources. But with the technological advancements of AR VR in Real estate, customers will not hesitate to extend their hunt for property beyond geographic convenience. If a property is appealing but located in a different city or state, the customer can easily access information remotely from the comfort of their home, take a virtual tour of the location and property before making an informed decision. 

 Through this, relators can also spread their business profoundly in multiple locations to attract investors. 

 Power to Attract New Age customer 

With Millennials and Gen Z entering the earning and investment age, it is most likely that real estate is too, on their investment radar. Companies are striving to find ‘new ways’ to communicate with this diverse and flexible cohort, and real estate business should not be far behind. 

 Millennials and Gen Z are most adaptive and responsive to technology. If companies use AR/VR tools to sell a product they are most likely to engage and invest in that product. According to a survey on DotLoop, 64% of Gen Z are more likely to trust technological content than any other generation, making them the perfect customer for this technology. They are likely to do more online research, read reviews, and want to interact before investing than other generations. 

 This generation wants immediate communication, transparency, and technology-enabled efficiency. Thus, it is likely that they will expect to engage in AR/VR technology and the real estate market must be equipped to meet this need. 

 Conclusion 

Augmented Reality and Virtual Reality have successfully branched out from being mere phone filters and games, now these technologies are actively making an impact on serious investment such as real estate business. This technology simplifies the process, pays attention to every little detail keeping the needs of investors and consumers in check.  

 Augmented reality companies in India like Wowexp.ai are working to provide the best technology to real estate companies and their investors. This technology has already made a significant impact in the real estate business, and it is set out to be a new norm in the real estate business too, and all it requires is only a smartphone. 

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