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I’ve been seeing a lot of ads for a mobile game called “Episode – Choose Your Story”.

This is a game described by the developers as interactive game, where the player chooses the next path to the story line. This is not a new genre, actually I played something similar back in the 90s when I had my first computer. It was The Hobbit, an interactive text-based game.

Well someone at Episode Interactive LLC decided to run an ad based on this storyline. What’s going on here? I’m talking in terms of social media advertising.

1. Pandering to the LGBT crowd? (Niche advertising)

2. Stirring controversy to get free blog/press coverage? (Any PR is good PR)

3. The good ol'fashioned sex sells? (Sex does sell)

You be the judge!

Some reaction quotes from tumblr users:

“totes been there before” - @monreleredqueen

“IT HAS LESBIANS. I DONT KNOW HOW MUCH LONGER I CAN RESIST” - @thebottlestofbobos

“Great birthday present bitch… If i had a cheating gf I’d cut off all her didlos” - @lifesnice13

“This just keeps getting better xD” - @underground-explosion

“okay this changes things, episode, you’re (sic) not as shitty now” - @purple-link-ponee

“THIS SHIT IS GOING TOO FAR” - @sexybedhead

- Written by Htet Yan

[writedailyco-blog]

The Walk

Two weeks. I had only planned on staying in Singapore for two weeks. 

Htet mused this as he shuffled his feet down St Thomas Walk. He side stepped for a Filipina helper walking two large German Shepherds whilst on her cell phone. He had just hung up the phone with another ignorant lawyer, and decided to walk to the local kopitiam to clear his head. 

“Kopi and the green Pall Mall on the left thanks” he requested as he fumbled for the change. 

“Kopi O or kopi C?” the auntie barked impatiently. 

“O thanks”. He still wasn’t entirely sure what that meant after nearly a year on this sweaty, humid island.

Htet ripped off the plastic, popped the lid and took a long drag from his white stick.

He thought about how much money he had left and started crunching through finances in his head. He thought about his house back home in Sydney and having home cooked meals again. He thought about Nora and where they were going. He took another puff and sighed.

Two more weeks. He told himself. I’ll go back upstairs and call the lawyer again. I’ll give it two more weeks.

- Written by Fei Yao

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Welcome to the Write Daily community

Hey there,

Thanks for joining Write Daily! Yes, I know a writing club sounds a bit cheesy, but it’s something I’ve been extremely excited about starting. Only because I know it’s personally very challenging to find time and reason to write more frequently.

I wanted to create a small community of friends and family to encourage each other to be better at structuring our thoughts, overcome what holds us back from writing, and having an outlet to share your creativity on a daily basis.

Please introduce your name, what you do, and why you decided to join Write Daily.

Cheers,

Will

[writedailyco-blog]

“There was a time in my life where life was simple. 

I’d wake up, stumble over to my owner, let him pat me a few times, then wait for breakfast. No responsibilities - I could wake up any time I wanted, do anything I wanted, poo and fart wherever I wanted. At dinner I’d be able to eat off everyone’s plates. I was the centre of attention.

Now it’s all about responsibilities. Waking up early to walk with my owner before he goes to work, waiting all day for someone to come home. I have to be careful with how loud I am, I have to poo outside and wait for my owner to pick in disposable bags. I’m not allowed to sleep in the master bedroom.

Why can’t I just be a puppy again. Or a burrito. Yes, a dog burrito would be the life.” 

- Written by Will Fan