Chanel is pulling out all the stops when it comes to bringing onboard international stars to front its brand. From the likes of French style icon Caroline de Maigret to fresh faces like Lily-Rose Depp and Willow Smith, Chanel has maintained an impressive array of taste markers. It’s latest addition: Korean pop uber-star G-Dragon.
In his most recent stint for Chanel (you may recall that he was part of the house’s F/W 2015 casino-themed couture show), G-Dragon appears in a series of Polaroids, spotlighting the two-tone derby shoes from Chanel's 2016 Cruise collection.
As we have told you in the past, Chanel, under the helm of Karl Lagerfeld, has largely pioneered the fashion industry’s obsession with K-pop and its larger-than-life stars. For instance, before Alexander Wang was casting CL in its ad campaigns and before Moschino began cozying up with Dara and the other members of girl group, 2NE1, the Paris-based design house descended upon Seoul for its 2016 Resort show.
Bruno Pavlovsky, Chanel’s president of fashion, said: “Today, South Korea is the most influential country in Asia, with its energy and creativity, its youth culture and the pop music and TV celebrities, who have become incredibly powerful, even in China and Japan. These are all great sources of inspiration for Karl Lagerfeld." He continued on: "There’s also a business reason. South Korea is a fast-growing market, a very interesting one, now also open to the Chinese and Japanese who like to travel here for tourism. South Korea has become a top destination in Asia. And, finally, there is the venue!”
Source: www.thefashionlaw.com/