Post #10
The New York Times Cooking website is one of my favorite interfaces. It is very well-designed on all three levels of design. On a visceral level, the color red, which is used throughout the site, is known to be an appetite stimulant. The color, coupled with the appealing photos of food than are nicely organized, make me hungry and make me want to continue looking at their site. On a behavioral level, the site is easy to use because it allows me to save recipes for later with a single click. Then, I can go back to them whenever I want and intuitively group and organize them for increased efficiency of future use. The idea of the recipe box plays on a familiar concept and promotes user engagement by encouraging users to âcollectâ recipes. On a reflective level, it reminds me of my grandmotherâs carefully curated recipe box, which in turn makes me want to curate my own collection of recipes from this site.Â
I am, unfortunately, not a cook and did not know about the New York Times Cooking website before. However, I enjoyed your interpretation of both the aesthetics and functionality of its interface. It is true that the visual traits appeal to the visitorsâ appetite, not just through the color red and the photos but also the descriptive titles displayed through clean and sleek typography. Your description of the saving functionality as well as the ability to âcollectâ and organize recipes reminds me of Pinterest. Pinterest is also a portal where users can identify content that interests and inspires them, and save them into categories for a personalized and curated experience. Overall, this is an interface that enhances efficiency and memorability.















