Post #10
The New York Times Cooking website is one of my favorite interfaces. It is very well-designed on all three levels of design. On a visceral level, the color red, which is used throughout the site, is known to be an appetite stimulant. The color, coupled with the appealing photos of food than are nicely organized, make me hungry and make me want to continue looking at their site. On a behavioral level, the site is easy to use because it allows me to save recipes for later with a single click. Then, I can go back to them whenever I want and intuitively group and organize them for increased efficiency of future use. The idea of the recipe box plays on a familiar concept and promotes user engagement by encouraging users to “collect” recipes. On a reflective level, it reminds me of my grandmother’s carefully curated recipe box, which in turn makes me want to curate my own collection of recipes from this site.
I’ve never used this website, but it seems like many cooking websites are designed this way. I like how you drew on the reflective level, how the website actually reminds you a recipe box, and reaches you on a personal level.









