Joe Khan For Philadelphia District Attorney
Democrat Joe Khan is currently running for Philadelphia District Attorney. There are currently eight candidates running, including Khan, and seven are Democrats. According to Philadelphia Public Record (Hepler, 2016), the primary elections are on May 16 and because Philadelphia is predominantly Democrat, the Democrat primary winner will most likely be the city’s next district attorney. Along with Khan, Teresa Carr Deni, Tariq El-Shabazz, Lawrence Krasner, Rich Negrin, John O'Neill, Michael Untermeyer, and Beth Grossman, the sole Republican, are running for the position (Brennan, 2017).
According to his campaign website, Joe Khan was born in Northeast Philadelphia and was a federal prosecutor prior to running Philadelphia DA’s office. Khan’s campaign slogan is “It’s Time For A Fresh Start,” and he is running on a progressive platform that is similar to many of the other Democratic candidates. On his campaign website, Khan highlights only four specific issues he wants to focus on, which he titles “Kids First,” “Safe Streets,” “Reforming The System: Fighting Fair,” and “Restoring Integrity.”
Integrity and reform have been the focal points of Khan’s campaign message, which is most likely a reaction to the legal scandal involving current DA Seth Williams who was indicted on 23 corruption charges (Sasko, 2017).
Khan utilizes political rhetoric, symbolism, and layered messages in his campaign advertisements. There are specific images and personas that he has brought to the forefront of his campaign that have local and national significance. His social media posts, television advertisements, and literature mailings have all strongly focused on his ethnic background and his immigrant father, his public school education, and his opposition to President Trump.
Khan’s first television advertisement is a negative one and attempts to portray Democratic candidate Untermeyer as a flip-flopping millionaire candidate who lacks integrity. The advertisement opens with a cartoon elephant carrying an Untermeyer campaign sign with a narrator stating that Untermeyer ran for DA twice in the past as a Republican. Khan, who has tried to portray himself as the candidate with integrity, uses symbolism to paint Untermeyer as a fake Democrat, playing into stereotypes about scheming, rich politicians. At the end of the advertisement, Khan calls himself a “real democrat.”
https://www.youtube.com/watch?v=47DgXmOK-ko
There are also several other elements of Khan advertisement that are present in most of his other campaign messages. The narrator mentions that he is the son of an immigrant, attended Philadelphia public school, studied under Barack Obama at University of Chicago Law School, and was endorsed by former Pennsylvania Governor Ed Rendell.
Khan’s campaign literature has also featured his immigrant background and one of his mailings included a photo of his Pakistani father and Philadelphia-native mother on their wedding day with the statement “Only in America could this love story happen,” running above.Â
The opposite side of the mailing featured a photo of President Trump with a red cross over his face and title stating “Trump. Wrong. Read the story that proves how wrong Donald Trump is about immigration in America” (Brennan, 2017). Khan heavily emphasizes his background as a way to connect with Philadelphia voters, who were overwhelming against Trump and his anti-immigration and anti-Muslim rhetoric. By emphasizing that he is a son of an immigrant, which is even mentioned in his twitter bio, Khan paints himself as the underdog who actively contradicts Trump’s America and is distinct from his white competitors.
Most Philadephia news publications have acknowledged Khan’s stance on Trump and have used it as the focal point when covering his candidacy. The Philadelphia Inquirer published an article in early May that addressed Khan’s strong sentiments against Trump and his integration of those beliefs into his campaign (Brennan 2017). However, Khan is still not viewed as a breakout, well-known candidate in the race. In an article in the Philadelphia Tribune, he is described as having a similar platform to Democratic candidate Krasner, who has an arguably more invigorating voter base (Jones, 2017).
Another incredibly important aspect of Khan’s candidacy is his endorsements. Although politicians and voters are integral actors within the political process, independent political associations, committees, and people can also be influential in the campaign process. Although endorsements from organizations such as the Philadelphia Chapter of the National Organization for Women are important, the support of Khizr Khan, the Muslim father of an American Gold Star veteran who spoke out against Donald Trump at the 2016 DNC, is more significant. On Khan’s twitter, Khan’s pinned tweet links to Khizr Khan’s letter of endorsement published on Joe Khan’s campaign Medium site. This endorsement is notable because it shows Khan’s solidarity with the Muslim community and his opposition to Trump’s administration.
This sentiment is further carried through in a tweet Khan sent out following Trump’s Muslim Ban.
Again, this tweet further ensures that Khan is viewed as a legitimately progressive candidate and enables him to connect with an electorate that is largely diverse and of color. Like his public school education, the tweet also emphasizes Khan’s Philadelphia roots and pride for the city.
In an article from Philadelphia Public Record published right after Khan announced his candidacy, Cassie Hepler (2016) focused on Khan’s sense of loyalty to and pride in Philadelphia. Similar to his campaign messaging, the article also focused on his father’s immigrant status, his public school education, and his focus on integrity.
Khan has not been painted as the underdog in this election, however. In an article published by Salon, Abraham Gutman (2017) described the race for District Attorney as a “microcosm for the anti-Trump resistance.”  In the article, Gutman characterizes Khan as one of the “establishment” candidates, similar to Hillary Clinton in the 2016 presidential elections. According to Gutman, Khan is running on a platform that centers around reform, but only within the realm of traditional Philadelphia politics.
In the chapter “Digital Politics As Usual,” in Digital Activism Decoded, Rasmus Kleis Nielson (2010) makes the point that digital technologies lack the capacity to completely reinvent political norms, a sentiment that is contradictory to much of the literature on the future of digital activism. It is clear that much of the race for Philadelphia’s District Attorney office is “politics as usual,” beholden to money, political connections, and in-person outreach.
According to NewsWorks, campaign money is crucial to a local election that will likely receive low voter turnout. Because of this, older campaign strategies, such as television and radio ads, direct mail, and canvassing efforts nearing election day (Davies, 2017). Although Khan has utilized digital platforms to generate support, much of his campaign funds will be directed towards non-digital strategies.
Khan has amassed a little over $500,000 to fund his campaign, which includes a $54,000 personal loan. However, he is competing with several other candidates that significant financial advantages (Davies, 2017). Democratic candidate Krasner was just recently endorsed and financially backed by billionaire George Soros, who has funneled $1.4 million into an independent political action committee called Philadelphia Justice and Public Safety that has put out several advertisements endorsing Krasner. So far, Krasner has been able to raise more funds than any other candidate in the race (Tanenbaum, 2017). Democratic candidate Untermeyer, a self-made millionaire, is also a major contender for DA because of his $700,000 campaign, the majority of which is personally funded (Davies, 2017).
It is clear that new technologies and strategies have not created an equal playing field for the politicians vying for office. Even though Khan has access to free or inexpensive digital tools and resources, money is still a large factor in the campaign process. Khan is obviously conscious of the advantage candidates like Untermeyer has and has utilized some of his campaign funds to try to remain competitive and aggressive. In his first television advertisement, he attacked democrat Untermeyer for not being a “real democrat.”
Although only the three candidates have released television advertisements so far, most of the other candidates have not been as successful with raising money. According to City & State Pennsylvania (Salisbury, 2017), a news firm dedicated to Pennsylvania state and local government, the candidates will most likely release more television and radio advertisements as the primaries approach.
References
Brennan, C. (2017, May 4). Joe Khan's pitch to be Philly's next DA: 'Only in America.' Philadelphia Inquirer. Retrieved from http://www.philly.com/philly/news/politics/city/Joe-Khans-pitch-to-be-Phillys-next-DA-Only-in-America.html
Davies, D. (2017, April 5). Untermeyer, Khan lead Philly DA field in money race. NewsWorks. Retrieved from http://www.newsworks.org/index.php/off-mic/item/102814-untermeyer-khan-lead-da-field-in-money-race
Gutman, A. (2017, April 17). The Philadelphia spring: One city’s wide-open DA race is a microcosm of the anti-Trump resistance. Salon. Retrieved from http://www.salon.com/2017/04/17/the-philadelphia-spring-one-citys-wide-open-d-a-race-is-a-microcosm-of-the-anti-trump-resistance/
Hepler, C. (2016, September 24). Joe Khan Seeks Pride in Philadelphia as District Attorney. Philadelphia Public Record. Retrieved from http://www.phillyrecord.com/2016/09/joe-khan-seeks-pride-in-philadelphia-as-district-attorney/
Nielson, R. K. (2010). Digital Politics As Usual. In Mary Joyce, Digital Activism Decoded: The New Mechanics of Change. (pp. 181-196). New York, NY: International Debate Press.
Salisbury, G. (2017, March 7). Joe Khan's quest to return to the District Attorney's Office – as DA. City & State Pennsylvania. Retrieved from http://www.cityandstatepa.com/content/joe-khans-quest-return-district-attorneys-office-%E2%80%93-da
Sasko, C. (2017, March 23). Gold Star Father Khizr Khan Endorses Joe Khan in D.A. Race. Philadelphia Magazine. Retrieved from http://www.phillymag.com/news/2017/03/23/khizr-khan-endorses-joe-khan-philly-d-a-race/#BkSv56GchsUG1kBI.99













