COMMENT: Are Singaporeans forgoing news for click bait articles?
(AFP file photo)
By: Donovan Choy
In a day and age where news outlets are competing for attention online, we are met with articles with click bait headlines at every turn on social media.
“You’ll never believe what happened when this man stood up to the bully on the train.”
“This touching story will remind you what it means to be a human.”
“These 25 things will make you miss secondary school because liddat lor.”
We’ve all encountered and fell for these wretched headlines that prick your curiosity and, like its name suggests, baits you to click on it.
In Singapore, news sites rely on colloquial speak, lost memories and popular listicles instead of engaging in purposeful and investigative journalism that serves to keep Singaporeans abreast of the day’s events.
A keen news reader may observe the rehashing and mechanical regurgitation of identical content coming across their Facebook feeds, packaged in a click bait-like manner. The uninformed reader however, falls prey to being framed around a debate or discussion on a subject that has little to no weight of importance.
Dr. Yasser Mattar, who has a PhD in sociology from the Australian National University, observed: “Instead of reporting news in an objective way, they use logical fallacies to get their point across. They appeal to fear, appeal to hatred and worst of all, always make it look like we're standing on a slippery slope.”
Why does this threaten journalism?
When the demand for true journalism dips while readers would rather be “entertained” while taking their news, is it very far-fetched to think that these lazy standards of journalism will be replicated in order to compete and remain financially viable? In the digital age of today, it is here where true journalism is put to its most important test.
“In a journalism world shaken by devalued revenue streams, financial survival is so dire an issue that many sites feel compelled to sacrifice quality. Until the industry finds a way to properly value the work that good journalists do, these pressures will continue to exist,” said Daniel Yap, publisher of local sociopolitical news site The Middle Ground.
Is what is popular on Facebook newsworthy?
Honest journalism is by and large a selfless public service. It brings to light the world’s hidden atrocities, enabling the meting out of social justice and perhaps most importantly, to curb the potential abuse of power by the state.
No longer are reporters committed to the duty of investigating stories and informing the masses, instead, many of these so-called “journalists” and “writers” employed on these digital news sites are cultivated with a keen eye to detect social media virality, in order to quickly capitalise on trending topics for the sole purpose of raising web traffic and serving their own corporate ends.
What is deemed newsworthy today is not measured by the importance of whether the average Singaporean news consumer has something to learn from it. Instead, these news sites seem to be driven by dishonest intentions against the original ethics of journalism, motivated only to publish news stories that have a higher prospect of readership click-through and sharing.
One may argue that these sites don’t attach itself to journalistic principles at all, and that it strives to deliver news content with a hybrid of entertainment value.
If so, when such news sites report on social or political issues in Singapore such as the vacant Non-Constituency Member of Parliament seat after the last General Elections, are such news items viewed as reporting the news or providing entertainment?
Lecturer Tan Ee Lyn from the Department of Communications and New Media in National University of Singapore believes however, that click bait sites can help to keep true journalism in line by pushing conventional news organisations to distinguish and distinct themselves by holding up these precious principles of journalism that are in danger of being eroded.
“True journalism is all the more critical and crucial now,” she cautioned.
There is indeed an inherent danger of the Singaporean masses being informed and taking their news from yellow journalistic news sites. Instead of busying ourselves with following the latest social media trends, that time must be better spent to empowering ourselves with knowledge of matters that are truly vital to the development and happenings of Singapore, from objective and balanced news sources.


















