The Mona Lisa of Blog Posts. No.8
The Great Firewall.
Sounds kind of grand doesn’t it...
Well to be honest with you it’s no Mona Lisa but its infamous power is not something to be challenged. Imagine not being able to open the little blue app with that iconic F on it. Or not being able to stalk the girl who wore ridiculously cool shoes on Instagram. I don’t think we as a collective society could handle it now. It would be like going cold turkey on a FAD diet and breaking it after a couple of hours because dad brought home a Mars Bar. Back to the topic at hand though, we have a common assumption that due to the notion of the great firewall in China, they are somewhat oblivious to media communication and are subjective to information derived only from their authorities. This couldn’t be further from the truth. “Social media has a greater influence on purchasing decisions for consumers in China than for those anywhere else in the world” (Chiu, C et al 2012). Whilst we somehow allow endless hours escape sitting, scrolling on Instagram, liking and stalking the high profile ‘famous’ individuals, Chinese consumers use social media as a way to research reviews for a product or service. The difference between us comes down to culture. We are lucky enough to live in a democratic society where our public sphere endorses our freedom of speech. Juxtaposed to china, they “lack trust in formal institutions” (Chiu, C et al 2012). In Western Countries we can agree Facebook, Instagram and Twitter dominate our social connectivity, compared to Asian countries where there is no access to these sites. Through the use of sites such as Qzone and Renren, they become the equivalent to what we consider as social media as they are designated sites that share photos, videos and life updates (Chiu, C et al 2012).
Thinking about it from a company's point of view, it would be strategically smart to adopt the way Chinese consumers use social media to platform products and services. Flourishing in home-grown equivalents to our Youtube and Facebook, China is relishing in active users being somewhat more proactive with their social media usage (Crampton, T 2011).
Now I know 99% of us may not sit down and watch the seven o'clock news with the parents, or listen to the ABC radio on the way to work in the morning BUT we have evolved our way of communicating through outlets via social media. Considering other countries cannot rely on the information they are received through these sources makes us pretty fortunate. Sina Weibo is a microblogging service in China that “has been used to recollect and re-narrate the memories of a city, such as Guangzhou where dramatic cultural changes took place”(Wang Yang W 2015). Weibo has enabled political engagement through maintaining Guangzhou people’s “sense of belonging to the city” (Wang Yang W 2015). Through media services like this, people have become empowered enough to challenge state authority in China which is significantly huge as the Great Firewall has placed a dominant ban on all sites that reference any form of political activity. Imagine a protest that involved hundreds of people in the streets of Melbourne and not being able to post your political views about it. Whilst yes, we have the issue of trolls, bullying and therefore a negative influx over social media, it does give us a domain to be frank with where we stand on our cultural differences.
References: Crampton, T 2011, ‘Social Media in China: The Same But Different’, ThomasCrampton, sourced from: http://thomascrampton.com/china/social-media-china-business-review/
Chiu, C, Lin, D and Silverman, A 2012, 'China's social-media boom', McKinsey and Company, 1 May 2013, sourced from: https://ilearn.swin.edu.au/bbcswebdav/pid-7037465-dt-content-rid-40224752_2/courses/2018-HS1-MDA20009-227427/McKinsey-Chinas-Social-Media-Boom1_2012.pdf
Wang Yang, W 2015, ‘Remaking Guangzhou: Geo-Identity and place making on Sina Weibo’, No. 156 pp 56. Sourced from: https://ilearn.swin.edu.au/bbcswebdav/pid-7037465-dt-content-rid-40224791_2/courses/2018-HS1-MDA20009-227427/Wang_Remaking%20Guangzhou_MIA_2015.pdf

















