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@yourprettynikki-blog
Are You a One-man Marketing Team?
Are You a One-man Marketing Team?
A one-man marketing team is a BIG job! The key to navigating this role successfully is going to be understanding how to win friends and influence people! It’s knowing how to sell the solution to a problem and not your marketing ideas.
If you are one-man content marketing team, what are some ways that you can motivate or incentivize others to help your marketing efforts?
A content marketer with a…
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The Internet of Things (IOT)
The Internet of Things (IOT)
The Internet of Things (IoT) – where machines and devices ‘talk to each other’ through sensors – is driving innovation and providing practical solutions to everyday problems (IMC619, 2016). That means thinking about products not just as something to sell once and have done with it, but as a continuous feedback loop of improvements, data and customer service. It means thinking about products as a…
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Its Only Stalking If it's after 3am, Right?
Its Only Stalking If it’s after 3am, Right?
Privacy in Emerging Media
The days of someone following three cars behind you, peeping into a window, or even watching you from across the street with binoculars are long gone… but not in a good way!!
Now, we as consumers, are being tracked with every click, every phone call, every picture, every road trip, every store visit, every pharmacy pick-up, and even every single bottle of wine purchased!…
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5 Keys to a Successful Mobile App 5 Keys to a Successful Mobile App: Test & Market the App- Don’t just jump on the band wagon.
Sample Shooting Script- Non-Fiction
Sample Shooting Script- Non-Fiction
MEE THE DOCTOR- BRANDING VIDEO
Writer: Nichole Mitchell
Nonfiction Form. No VO.
Opening Audio 2;53;17 Life is challenging enough. Life just brings with it everyday challenges to begin with, and my goal is to allow these children to enter the world with no more challenges than everybody else has.
PAUSE Pause Leading into the introduction
2;32;12 Music Cue: Endorphin Release https:…
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Sample Creative Briefs
There are many different ways to write a creative brief. This is considered one of the most important documents (in my opinion), and yet we spend the least amount of time on it. Why is that? The creative brief should be written in a simple and focused format to allow for easy understanding.
Here are two examples I have written to give you an idea of how to write a creative brief.
Creative Brief…
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Presenting A Creative Approach
Presenting A Creative Approach
In my first blog post, I spoke about creating a “brand experience”. This is most effectively done through telling a story. Consumers are experiencing brands in a whole new way with the advancement of digital media.
Consumption experiences have been theorized as personal and subjective experiences that people go through, ones that are often laden with emotionality for the consumer, i.e. a hedonic…
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PR Crisis: Boys in Blue… Think it can’t happen to you??
PR Crisis: Boys in Blue… Think it can’t happen to you??
At one point in time, people respected, trusted, and looked up to police officers. My how times have changed. Police departments all over are facing PR crises. Taking a moment to learn from this as a marketing professional is crucial to your career. Put your emotions, beliefs, onions, and influences aside and look at the Public Relations opportunity (PR) here.
5 Things you must know to grow in…
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It's Only Slaking If Its After 3am Right??
It’s Only Slaking If Its After 3am Right??
Privacy in Emerging Media
The days of someone following three cars behind you, peeping into a window, or even watching you from across the street with binoculars are long gone… but not in a good way!!
Now, we as consumers, are being tracked with every click, every phone call, every picture, every road trip, every store visit, every pharmacy pick-up, and even every single bottle of wine purchased!…
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OK GOOGLE
Marketing and Search in an Emerging Media World
If you are still relying on keywords for your businesses web page to be found, you are already behind!! If you want a competitive advantage, it is time to focus on truly understanding the behavior as well as the wants and needs of your customers in the emerging mediaspace. Consumers continue to have an explosion of choice, access, and knowledge…
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Up for a game of Chicken?? -
Up for a game of Chicken??
Up for a game of Chicken??
Traditional Market Research vs. Big Data in a game of chicken. Who do you think will win??
As it appears right now, the research industry is thriving with a reported total U.S revenue of $11,176.7 Million in 2015. Businesses are recognizing the value in
Businesses are finally recognizing the value of survey data and the proven statistical techniques being applied (well, some businesses anyway),…
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It's Not Marketing anymore. It's Creating Experiences!
It’s Not Marketing anymore. It’s Creating Experiences!
In the past, most marketers consciously chose to focus on either end of the marketing funnel — building awareness or generating loyalty among current customers. In today’s world of technology, there has been an explosion of product choices and digital channels, coupled with the emergence of an increasingly discerning, well-informed consumer. Consumers are no longer responding to brands who are…
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