YSL: These three letters representing a phenomenon in French haute couture and a profound influence in fashion since the 1960's. Yves Saint Laurent is a genius with a remarkable breadth of vision, destined to revolutionize clothes.
In 1954, a 17-year-old prodigy left Oran, his hometown in Algeria, for Paris. After three years, he was introduced to Christian Dior who hired him on the spot after seeing his sketches. In a twist of fate, Yves Saint Laurent took over as head designer after Dior’s sudden death in 1957. At that time he was only 21 years old boy. From that day, his career was a resounding success. In 1962, he opened his own fashion house in partnership with his Pygmalion, Pierre Berge.
A Pied Piper of Fashion
Saint Laurent’s lifelong relationship with Pierre Bergé raised the haute couture designer to the status of brand icon. The power couple brought together creative genius and business acumen, becoming a force to be reckoned with.
YSL was often inspired by the art and exotic places. Unafraid to reach beyond Haute Couture, he championed as style, which is eternal and inherent, and set a template for style that is still followed by everyone today.The museum also provides a more personal insight into Saint Laurent’s life, too. It displays Ysl clothes which have attracted almost everyone at that time. After that the Paris museum’s inaugural show spotlights Ysl collection that gave them a legendary status. This famous inaugural show made their products very expensive, that everyone can't afford them easily.
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