When you hear the word âhackingâ, you probably think of breaking into computers or Tom Cruise in Mission Impossible. Well, I am sure you are familiar with Oreo cookies! It seems their company is about to give this word a new definition related to eating! (So I thought ... ''Why not share this with my little cookie monsters?").
Oreoâs brand new videos series, titled âSnack Hacksâ illustrates this new trend wich consists in remplacing standard recipes with simple yet inventive ways to eat this classic but famous chocolate treat. So, an Oreo isnât just the iconic cookie with a delectable cream center, itâs also a marketing strategy on social networks.
So how did it all start? The brand launched the WONDERFILLED campain : 30 second video clips where you can see a variety of people getting their hands on an Oreo. These often use famous singers or other known people to put the oreo cookie in the center of attention. These 30 second videos are highly entertaining and fun to watch ! In addition to these short video clips, the team throws SNACK HACKS, ten second videos showing you how to eat an Oreo. You'll be amazed to see what some people have come up with for creative (or scary) recipes and techniques! These unexpected ways to enjoy a standard cookie are neverending and fun to try out. On top of that, they are short and simple, anyone could make these recipes.
But just wait there's more ! You can share your own ideas to make Oreo cool on all the social networks like Pinterest, Vine, Viddy, YouTube, Facebook, Twitter etc. Itâs a really good way to promote the brand of you enjoy it. Just try these few ideas, treat yourself and give us feedback on what you thought about it ! Kisses đ ( Camille )
