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week 2 photos

Edith Amituanai

Born: 1980 Nationality: New Zealand Edith Amituanai creates documentary photographs that focus on ordinary people, family life, and suburban communities. Rather than staging scenes, she records everyday moments as they naturally occur. Her work often explores identity, migration, belonging, and Pacific culture in New Zealand.

Week 1 photos

Ihumanea, 2024 Silver gelatin print

Composition: The photograph uses a simple composition, with the hand placed diagonally across the frame. The blurred background and large negative space keep the viewer's focus on the hand and its gesture.

Subject: The subject is an open hand with dirt on the fingertips. By excluding the person's face and surroundings, the photograph encourages the viewer to focus on the details.

Message:

Style: The photograph is presented in black and white, emphasising contrast, texture, and form instead of colour. The shallow depth of field and natural lighting create a quiet, minimal aesthetic.

Takamoto Yamauchi Till Dawn series 2016

Composition: The portrait uses a simple, centred composition with a dark background. The close framing and seated posture create an intimate and emotionally focused image.

Subject: The photograph portrays a young woman in a quiet, reflective moment.

Message: The image tells themes of emotional isolation and the complexity of the human mind.

Style: Yamauchi uses black and white photography, high contrast, and minimal surroundings to create a dramatic atmosphere. His work focuses on psychological depth, using light, shadow, and subtle expressions to communicate emotion.

Joel Sternfeld American Prospects Sep 28, 2023 – Jan 21, 2024

Composition: The photograph is taken from an elevated viewpoint, creating a layered composition that guides the viewer's eye from the man in the foreground to the crowd, the Space Shuttle, and the runway in the background.

Subject: Sternfeld documents the people watching the event, highlighting the connection between an extraordinary moment and ordinary spectators.

Message: The image suggests that historic events are experienced through everyday life, showing how ordinary people become part of significant moments in history.

Style: Sternfeld uses natural light and a large format camera to produce a highly detailed colour documentary photograph. His work combines careful composition with rich visual detail, encouraging viewers to explore the scene closely.

Week 1

In bright outdoor settings where there is plenty of light, you can set the ISO to a low value around 100 and set the shutter speed quickly, such as from 1/500 second to 1/2000 second. This reduces noise and allows you to capture moving subjects clearly.

In low-light conditions such as cloudy days, indoors, or in the evening or at night, you should slow the shutter speed or increase the ISO to allow more light to be received. For example, indoors I often use ISO 400–800 and about 1/60–1/125 seconds, while at night I often use ISO 800–3200 or higher and about 1/15–1/60 seconds. However, as the ISO increases, noise in the photo grows, and if the shutter speed becomes too slow, the photo may become blurry due to camera shake or the subject’s movement.

Week 11-12

I focused primarily on the main text, "Flow," throughout the design process. The animation begins like a stage curtain opening. The text appears sequentially, helping to convey a sense of movement, rhythm, and progression. As the main words animate, they gradually scale down and then grow larger, reinforcing the ideas of flow and rhythm while adding energy and visual interest to the composition.

Week 11-12

Final Poster After Feedback

Changed the main phrase to better emphasise the sense of movement, flow, and space that people experience within the city.

Replaced the geometric shape used in the early stages of the design with a circular form inspired by a vinyl record.

Introduced record-like groove patterns to visually represent the sounds and atmosphere of the city, transforming urban noise into a graphic element.

Used a bold red colour palette, large-scale typography, and short, impactful words to create a simple yet visually striking composition.

These changes help direct the viewer's attention more effectively and create a clearer visual hierarchy while maintaining a strong typographic focus.

Week 11-12

2 poster concepts

poster inspiration

Week 11

The concept did not align well with the purpose of the event. The design lacked a strong focus on typography, which was a key requirement of the brief.

Week 10

Poster develop

Week 9

The shape changes in an irregular and organic way, and the surrounding text moves along with it. The movement creates a dynamic relationship between the shape and typography, making them feel connected rather than independent elements. The animation begins slowly, gradually accelerates, and then slows down again, creating a smooth sense of rhythm and flow.

Week 8

The main feature of this animation is its strong focus on typography. The text enters from both the left and right sides of the screen, arriving at the centre at a similar time. Once the typography is aligned, images appear from both sides. The timing of the typography and image transitions is crucial, as it affects the overall flow and visual impact of the animation. The spacing between elements is also important, helping to maintain balance, readability, and a clear visual hierarchy.

Week 8

Storyboard

Week 7

AE practice

Week 7

AE practice

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