The 1927 theater program cover for Florenz Ziegfeld's musical Rio Rita was illustrated by Henry Clive, a multifaceted artist who became one of the quintessential visual chroniclers of the Art Deco and "Jazz Age eras.
The 1927 Rio Rita Program Cover:
• The Production: Rio Rita was a massive romantic-comedy musical chosen to open the brand-new, iconic Ziegfeld Theatre on Broadway in February 1927. It was one of Ziegfeld's most lavish and successful spectacles, running for 494 performances.
• The Artwork: Ziegfeld commissioned Clive to design the vibrant, alluring program covers.
Clive's hallmark style focused on idealized, highly glamorous portraits of women, perfectly capturing the essence of the legendary "Ziegfeld Girls".
• A Family Connection: Beyond just illustrating the show, Clive had a direct tie to the stage production: his wife, actress Helen Sevilla Cunningham (performing under the name Helen C. Clive), was a cast member in the ensemble of the original 1927 Broadway run.
Biography of Henry Clive (1883-1960):
Henry Clive (born Henry O'Hara in Melbourne, Australia) lived a colorful, cinematic life that bridged the worlds of stage magic, silent film, and commercial illustration.
• Early Life and Magic: Raised on a sheep ranch outside Melbourne, he left Australia as a young man to travel the world as a vaudeville magician, performing under show-names like "Clive the Illusionist" and "The Great Clive".
• Hollywood Silent Era: He eventually made his way to Hollywood, transitioning into acting and art direction. He worked as an art director for Charlie Chaplin Productions and even played the prominent onscreen role of the transactional, cruel billionaire villain in Chaplin's silent masterpiece, City Lights (1931).
• Discovery by Ziegfeld: Clive's career as a high-profile illustrator started nearly by accident when theatrical impresario Florenz Ziegfeld discovered one of his sketches.Impressed by Clive's skill at rendering idealized feminine beauty, Ziegfeld hired him to paint risqué, glamour-forward covers for the Ziegfeld Follies and Ziegfeld Midnight Frolic programs.
• The Hearst Years & Iconography: This exposure caught the eye of media tycoon William Randolph Hearst. In 1925, Clive became a lead cover artist for The American Weekly, a Sunday magazine supplement with a massive national readership. For decades, his lush Art Deco pastel and oil covers featured stylized pin-ups and major screen celebrities of the day, including Gloria Swanson, Pola Negri, and Rudolph Valentino.
Clive's original paintings, such as his genre-defining 1925 Art Deco masterpiece Sultana, are highly rare and intensely prized by modern vintage art collectors. He passed away in Hollywood, California in 1960.









