The Beat Of A Brand

100 Ways To Change The Way We Think About Music & Branding. Every day we see brands all around us, but I hear them, and every brand has a beat. When I see a brand I imagine what it would sound like. Music is a universal language and it communicates feelings, evokes emotions, and tell us stories. Great brands do exactly the same. They have clear tone of voice, message, and style. My mission is to connect 100 brands and 100 bands who can seamlessly co-exist and generate an idea for a successful collaboration between the two. SVA Masters in Branding Student: David J. [email protected] @david_j_ (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-40600729-1', 'tumblr.com'); ga('send', 'pageview');

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Brand: Revlon

Band: Paloma Faith

Audio: "Never Tear Us Apart"

The Beat: sexy, vintage, confident, authentic

The Collaboration: Revlon music and arts education scholarships to girls who want to pursue a career in arts, with music and promotion by Paloma Faith.

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Brand: Christian Dior

Band: Gramatik

Audio: "While I Was Playin' Fair"

The Beat: sexy, edgy, sophisticated, smooth

The Collaboration: exclusive remix tracks for Christian Dior to be sold in store and online.

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Brand: MAC

Band: M83

Audio: "Midnight City"

The Beat: eclectic, young, fresh

The Collaboration: Exclusive M83 playlist for MAC stores, available for download at MAC website.

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Brand: Gilt Group

Band: Pretty Lights

Audio: "I Can See It In Your Face"

The Beat: sexy, edgy, upbeat

The Collaboration: Exclusive playlist of mixes and beats produced by Pretty Lights only available through Gilt.

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Brand: Tommy Hilfiger

Band: Two Door Cinema Club

Audio: Come Back Home

The Beat: preppy, stylish, upbeat, colorful

The Collaboration: Summer music fest presented by Tommy Hilfiger with a collection of artists like Two Door Cinema Club.

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Brand: Esprit

Band: MSTRKRFT & John Legend

Audio: "Heartbreaker"

The Collaboration: Music & Fashion showcase for Esprit new fall fashion line with performances by MSTRKRFT and John Legend.

The Beat: young, fresh, edgy, cool

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Brand: Roxy

Band: Pacific Air

Audio: "Float"

The Beat: spirited, cool, summertime ease

The Collaboration: summer surf playlist featuring track from Pacific Air's new record "Stop Talking"

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Brand: Beefeater

Band: The Kooks

Audio: "Ooh La"

The Beat: authentic, classic, Brittish

The Collaboration: Beefeater rock n roll playlist chosen by The Kooks.

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Brand: Keds

Band: Discovery

Audio: "Swing Tree"

The Beat: upbeat, happy, bright, youthful

The Collaboration: record release for the bands new EP through Keds online store.

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Brand: Guess

Band: Justice

Audio: On 'n' On

The Beat: edgy, sexy, hypnotizing

The Collaboration: In-store interactive displays that feature new music and hot new sounds like On 'n' On.

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Brand: Lacoste

Band: Tennis

Audio "Marathon"

The Beat: authentic, preppy, classic

The Collaboration: vintage summer apparel & music beach campaign, 

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Brand: Instagram

Band: Purity Ring

Audio: "Fineshrine" 

The Beat: vintage but modern, colorful, youthful

The Collaboration: Instagram band of the week, premiering with Purity Ring, where Instagram promotes the photos of a single band in a music section, for an entire week.

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Brand: Pepsi

Band: Bag Raiders

Audio: "Sunlight"

The Beat: upbeat, happy, refreshing

Collaboration: Pepsi app that lets you send streaming Bag Raiders songs to friends along with video clips.