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Upcoming Web Design and Development Trends in 2020

Web design refers to the artistic section of the website and its usability. Web development companies in Kenya use various programming languages, such as HTML, CSS, JavaScript, PHP, etc. to infuse life in the designing of websites. Web development has various steps involved in it that can commence from designing a simple static page of plain text to composite web-based internet applications, e-businesses, and social network services.

A web design and development company follows several design trends to incorporate new design trends into web design to make the website appear fresh and appealing to the target audience.But the problem which is faced with design trends is that they appear and then disappear. Therefore, it is very difficult to identify between various trends as to which to follow or not. An inappropriate decision can cause a lot of complications. When you have put a lot of time and effort into a particular style into your brand guidelines, and then finally it is known that the style is now outdated. 

Mentioned below are various web design and development trends that will have ought to have the biggest generally speaking effect on the business in 2020.

 Online Support

The high priority is to get associated with your clients. The progression of Chatbots has encouraged things, such as providing resolutions to various inquiries, managing individuals to data and pages or even how to conclude an exchange.

Responsive Web Design

Responsive Web design is the method that recommends the design and development to respond to the behavior of the user and surrounding based on screen size, platform and orientation. The design comprises a combination of flexible grids and layouts, images and CSS media queries.

Single-Page Website

A single-page website contains one HTML page. Its objective is to display the accurate and right amount of information in order for a user to decide and act accordingly. This is why single-page design is often preferred for landing pages, portfolios and event-related websites.

Static Website

The content is fixed in a static website. Each page is coded in HTML and delivers the same information to every viewer. A static website is the basic kind of website and is very easy to build. They do need any kind of web programming or database design like dynamic websites.

Bold fonts

The headings of the website should be attractive and appealing that it grabs the attention of the viewers. If one takes a look at the website of industry leaders, it is noticed that the viewers are carried away by the catchy headlines embedded in soothing and large bold fonts. Large fonts carry more visual weight to the message and direct the reader to look for their solutions and requirement. The large and bold fonts also givea modern and contemporary look to the designs.

Geometric Shapes

Geometric shapes are a simple yet powerful resource that allows web development companies in Kenya to create more appealing visual compositions.

Emotional design

Design is a means of communication. When there is effective communication, there is a proficient flow of information. But we often miss one aspect of communication and that is emotions. Web development and development company focused on generating greater usability. But in today’s time, the focus has been shifted. Greater usability has been replaced with emotional influence. Companies are now moving from neutral to emotional design which has a larger impact on the viewers. There are various tools available with web development companies in Kenyato create more emotional interactions.

Data visualization

Individuals are visual creatures. It is easier for many people to comprehend the information provided through the medium of visuals, rather than content. Data visualization is becoming a vital tool for making visually appealing stories. The stories can fascinate the audience and enable them to know more about your brand.

Conclusion

You might be familiar with some of the trends mentioned above while others might be completely new. Hence, one should not rush to implement all those trends in your websites. 

However, the trends may be attractive but the mission of the web designer should always be to help the audience achieve their goals. It is important to evaluate every trend and implement only solutions that create a better user experience for the audience.

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Important Points to Consider While Developing You Website

These days, most of the people are going through the various technologies to build a website for their businesses. A web design and development company should keep a plan to create a new website and therefore we are writing some important points here that could help you in developing a business website-

1. First, you need to design the structure of a website what business services you are offering.

2. A website should be user-friendly and SEO friendly.

3. A website should have enough relevant content for your business and services.

4. You need to include all important forms like registration form and newsletter form etc.

5. A developer does not need to use more CSS and JS files to prevent the load time of the website.

Most web development companies in Kenya use the latest technologies to build a web application or software. In the technology trend, it is essential to make out all the factors and features of your website so you can get a suitable platform for your business.

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The Best Web Tools in 2019

Innovation in the field of web development is increasing day-by-day. Nowadays there are many professional web development tools available in the market. Earlier, even if one has to create a simple and basic template, then he has to do the coding which required much time and effort. That is not the case today. Now even a layman can create a web template with the help of the best web tools. There are various professional web development companies in Kenya that provide custom website design services.

 Mentioned below are some of the best development tools through which web templates or websites can be designed:

 WordPress:  WordPress is free and very easy to install. One can develop creative web templates with the help of the same. For getting started with WordPress, a domain name and web hosting are required. On a similar note, one can install the WordPress theme and start creating web templates. It has themes that comprise a basic structure in which one can edit, change colors, images, photos, background, etc.

 SiteBuilder: SiteBuilder is a free web development tool. It provides a free domain name and web hosting services. It comes with a variety of readymade templates so one needs to only customize these as per his/her requirement. It has many design tools to add content, photos, images, and other media files to add to one’s web template.

 Weebly: Weebly is a famous web development tool and creates designs for general websites and eCommerce stores. It has a drag and drops feature which makes it easier to design a website without writing a single code in a short span of time. It is already a hosted solution.

 Adobe Photoshop: Adobe Photoshop is a web design tool that has various options to create and edit web templates. One can create images for web design with countless colors and gradient options. Since this is an advanced tool, hence proper training is required for its usage.

 Adobe Dreamweaver: Adobe Dreamweaver is an advanced web development tool. It designs a web template and comes with a screen for writing code. One is able to create web design with a live preview with the help of its drag and drop button.

 Adobe Comp: Adobe Comp is a web development tool for iPad. It creates wire frames, prototypes and concept pf layout for web design pages.

 GIMP: GIMP is a free and popular web design tool. It works in line with Adobe Photoshop though not as advanced as the latter. It has all the tools which are needed to create a beautiful web template. It takes into consideration the images in order to develop web pages and create a design.

 Sketch: Sketch is a professional web development tool that focuses on creating web templates and designs. One will find the high-resolution pictures/images as Sketch works with vector images. It provides the facility to test web design template on multiple devices through its mirroring feature. In this way, one will be convinced about the fact that how the web design template designed by him looks like.

 Figma: Figma is a multi-user web development tool. Various features, such as font, colors are embedded in the editing panel. It provides the facility to connect the one with his layout team to work on the same web development project.

 Mobirise: Mobirise is one of the bestweb development tools in 2019. It has various features and options with multiple readymade templates. One can create and customize the website with the help of a drag-and-drop builder.

 Landing: Landing is a perfect, clean and one-page landing page template that is compatible with all devices.

 Conclusion

Web development companies in Kenya use a wide range of web development tools and services in order to successfully accomplish their task. The landscape is changing every now and then, hence the focus should be on varied and versatile web development tools available in the market. Web development companies in Kenya, with the help of web tools and services, provide custom website design services to its clients. There is no need to design websites from scratch as there are several great themes and tools readily available which will help us and make our work easier.  

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Cost of Designing a Business Website

In this technology-oriented universe, it has become quintessential to own a website for your business, to reach out to a large number of customers. Earlier, people did not pay much attention to maintaining a website for their business, but now the times have changed and now people are more focused on developing a sound website for their business. This enables the business entity to make its strong-footed position in the market. For building a professional website, leading web design and development companies should be looked at.

 Ideally, the business website should have these must-have features:

1. It should be user-friendly

2. The focus should be upon the main content

3. Appealing design and branding

4. The content should be crisp, simple and precise

5. Contact information such as mail, contact number

6. Use of business analysis tools

7. The website should support multi-device compatibility

8. Customer support 24*7

9. Reviews and feedback from customers

10. Blogs to engage customers

Building and developing a custom website design is not rocket science but it takes a lot of effort and creativity to maintain the same. With the help of a good and skilled website, designer one can easily get the website build. In recent times, many websites and business tools have been launched, which help the individuals to build and develop their own business websites. This makes it possible or laymen to create their own website without the help of an expert web designer.

The cost of designing a business website varies, totally depending upon the features to be embedded in the website.

Small Business Website: For building a website     exclusively for small-business, the expenses are around $2,000 to $8,000.     These kinds of websites require basic customization and features. It does     not require any unique functionality. Usually, it contains not more than     twenty pages along with some stock photos

Medium-Sized Business Website: The commercial websites     along with less than seventy-five pages with an inbuilt (CMS) content     management system. It usually costs around $10,000 to $25,000. It contains     imagery, unique functionality along with customized layout imagery.

E-commerce Website: Basically it a website where the     procurement of goods and services takes place. It costs around $5,000 to     $40,000 depending upon the features. It requires an integrated gateway for     payment, content management system, beta testing, imagery, and     copy-writing.

Large-Business Website: A large scale website requires     around 100 pages along with a content management system, unique     functionality integrated with customized layouts of design with imagery     and additional features. It costs around $25,000 to $40,000.

Important expenses to be considered while designing a business website are as follows ~

Domain Name: The URL or domain name is what people type     in their browser to reach out to your website or else they will have to     type in its IP address to visit your website. It will cost around $10 to     $20. The customized domain extension will be cost approx $200 to $300     annually, depending upon the features and customizations.

SSL Certificate: SSL (secure socket layer) certificate     is used for encrypting the sensitive and confidential data such as     personal information, bank account numbers and credit card numbers. If one     wants to design an e-commerce website, then SSL certificate is a must-have     accessory. It is issued by the certification authorities and it costs $10     to $1,000 per month depending upon the requirements.

Website Hosting: Website hosting is used for showcasing     the content of your website. The website hosting plans start from $10 to     $99 per month as per the facilities. The more features you will add to     your website, the more will be the cost. One can reduce the cost by opting     for annual plans.

Content Management System: A content management system     or a CMS is basically used for displaying the text, pictures, videos,     blogs, etc., on the website. However, having a CMS is not necessary, but     having one will enhance your website. WordPress is a popular CMS service     that one can use for free of cost.

Web-design expenses:

a. Full Redesign or Fresh Design: $1,000 to $20,000

b. Theme Design: $10 to $100

c. Responsive Web Design: $2,000 (one-time expense)

Online Marketing:

a. Search Engine Optimization (SEO): It is used to determine the rank of the website on the search engines. It will cost around $3,000 to $9,000 along with maintenance fees ranging from $200 to $500 monthly.

b. Pay-Per-Click (PPC) Advertising: These ads can be seen almost on every website. The publisher gets the commission every time an ad is clicked on. These ads help in diverting more traffic towards their pages. The costs range from $100 to $1,000 monthly.

c. Conversion Rate Optimization (CRO): CRO is used to increase and enhance website conversions with the help of call-to-action (CTA) tactics such as newsletters and sign-up options. It will cost around $300 to $600 depending upon the package which one takes.

d. Social Media: In modern times, social media has become the most effective way to promote your business. It helps in showcasing the services, products, and content which one has to offer. Social Media Marketing will cost $250 to $2,500 depending upon the agency which you have chosen.

e. Content Marketing: Producing original and precise content helps in attracting more customers to your website. Content delivery can be done through blogs, media, and infographics. For video production, the cost is around $3,000 to $5,000 and for infographics, the cost is around $500.

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Webflow: A New Web Development Platform for Developers in the Future

In today's ever-changing and competitive market many DIY website building platforms try to convince users as the universal solution for any type of design challenge and ease of building a website without any sort of code challenges. But many of them fail to live up to the promises made by them and only a few fits into the scenario. In this article, we will try to explore a future-ready tool named Webflow, which facilitates users to design-build and launch their websites with ease without seeking the help of any website development services from agencies. 

 Before exploring Webflow, let us try and understand the challenges which web development companies in Kenya normally face while creating websites.

Visual designers handover the blueprint of design to developers to work upon which is done through coding and becomes a back-and-forth process as developers are supposed to go through extra iteration of coding.

Graphic designers can produce splendid effects through high-level prototypes but it becomes difficult for developers to     reproduce the same through coding.

Responsiveness of the design is another mandate which needs to be followed which becomes difficult at times due to coding snags etc.

 Webflow is a simple drag and drop tool used to create responsive websites without the knowledge of coding and designing. It is a real competitor to DIY software like Wix, Shopify, and Squarespace along with traditional Content Management Systems like WordPress and Joomla.

 The Webflow designer interface is moreover similar to Photoshop one. The interface allows drag and drops HTML elements on to the canvas and styling CSS properties. The versatility and features of Webflow are such that you cannot resist using it. To highlight a few of them are:

Whatever we create in the visual editor of Webflow, they are enriched with HTML, CSS, and JavaScript.

There is an option to reuse the CSS classes once defined anywhere in the code where the styling remains the same.

Webflow is bundled with hosting plans also other than the DIY platform.

Webflow Content Management System

Launching a blog using Webflow is a bit complex when compared to the other blogging platform like WordPress but it is worth an effort as WordPress has failed in ease of customization and user-friendliness. In WordPress users are tied with the default template theme and denied making any changes to the elements without the help of any third-party plugins. The other option is to rewrite cumbersome theme template files as per the requirement of your customization. These challenges in WordPress have been addressed in Webflow. Webflow has become one of the first Visual Content Management systems as the same allows designers to define the structure and style of their responsive and dynamic website without fiddling with databases and PHP modules etc. The best part is that these can be imported from CSV files or uploaded through the Webflow Content Management System Application Programming Interface. 

Creating Animations in Webflow

Interactions 2.0 is another valuable feature that has made making animations easier without writing JavaScript animations scripts. But the only pain which the user needs to face while using this tool is that he should know JavaScript coding. But the pain is worth taking as you can create wonderful animations using this tool.

 Deployment and Hosting of Website

As already mentioned earlier in this article this in-browser tool named Webflow comes with hosting facility too which is provided by Amazon Web Services. The benefit of availing the hosting service from Webflow is the lightning-fast loading of pages and hassle-free maintenance without worrying about frequent PHP updates. All the hosting plans from Webflow comes with free SSL certificates and all the security compliances. The only drawback is the charges levied for hosting by Webflow.

 Webflow Ecommerce

The Webflow Ecommerce is currently in the beta version mode. This targets to customize overall visual components of a typical online store by keeping it different from competitive platforms like Shopify and WooCommerce. It also offers a way for managing complex administrative functions like defining shipping regions, managing inventory, tax calculation, and fulfillment, etc.

 Conclusion

Webflow no doubt is a useful and innovative tool in comparison to the prevailing DIY software. There might be some hiccups in the animation interface area but Webflow provides an influential outcome that is suitable to most professional web designers and their development needs. 

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Important Elements to be Considered while Creating an E-commerce Website

In this digital era where everything is being so technology-oriented, if one wants to establish and flourish a business, an e-commerce website is a must-have. Earlier the exchange of goods and services used to take place in the market where a customer had to visit several shops himself and then decide between the best alternatives available in the market. This process was inconvenient and time-consuming for buyers as they had to go to the market themselves and limited options were available to the customers, that too even without discount and bonus points and there were time boundaries too. Without a doubt, some people still like to shop the same way but with the emergence of custom website design services, people are gradually shifting towards buying and selling goods and services online.

E-commerce websites made it possible for people to shop from the comfort of their place and that too anytime as these e-commerce websites are 24 hours serviceable. These websites could sell a great variety of goods and services online, that too with whopping discounts and bonus points, and some online retail even provides cashback to its customers as a part of their customer loyalty program. After the infamous demonetization, when the purchasing power of people declined, the e-commerce industry garnered a lot of popularity and proved to be a strong competitor for the retail shops in the market due to its convenient features such as online payments along with cashback and free delivery. E-commerce websites such as Flipkart and Amazon made it possible for people, not only to purchase things online but also selling goods online. This initiative benefited a lot of small businesses, startups, and entrepreneurs with limited resources.

The establishment and development of an e-commerce website is not a rocket science but various elements need to be considered. Before starting on with an e-commerce business, many factors are to be kept in mind. The foremost thing is to give your e-commerce business, a catchy name along with an innovative and appealing logo. The second priority is to make your website user-friendly and the content on your website should be crisp, simple and precise so that the focus of the buyers directly goes on the main content. The website should support multiple browsers and mobile compatibility so that customers can access the website from any device whether it is a laptop or a smartphone.

Every e-commerce business runs upon the quality of its products. Therefore, it is very important to list out the best seller products on the homepage, it will not only throw a positive impact on the customers but also provide them with useful insights. This also tends to save a lot of time for the buyers and helps them in making the right choice. The next step is to arrange the products according to their respective categories. To make it easy for the buyers, all the products should be classified accordingly. One can even add on a list of recommended products and always keep the product library up to date.

 In this photogenic world, one always need to display product pictures and snaps on the website to provide the customers with an overview of the product. Most of the websites don’t have zooming possibilities, which is the major glitch one can easily point out. Therefore, it is very necessary to have zooming possibilities because no one purchases a product without looking at the details and design of the product. The next step is to provide the shipping and delivery options at the top of your web page. There must be proper disclosure of the shipping, delivery, exchange, return and refund policy which the company follows, to make the buyers more aware of the services.

One of the essential features which every e-commerce website should include is contact information and feedback. Contact information makes it convenient for buyers to directly contact the company and feedback play a pivotal role in improving the business. This will also help to establish long-term professional relationships with the customers. There must be an addition of ratings and reviews to the web page. Valuable feedback, ratings, and reviews from the customers will prove to be very beneficial and help in enhancing the business.

For the creation of the utmost convenience for the buyers, e-commerce websites should always use price filters embedded on their web page. This feature enables customers to sort out the products according to their price. The overall details including specifications, price, shipping and delivery charges, and additional tax should be made transparent and no hidden charges should be there. This helps in retaining your customers for a longer period.

One of the most trending features which every website should have is wishlists. These wishlists enable the customers to save their desired product for the future, in case they don’t have enough money to purchase it at that particular point in time. People often forget about the product which they liked or wanted to buy, but with the help of this feature, customers can easily recall their desired product. Another trending feature that should be embedded in the web page is a sharing feature. This feature enables customers to share their product listings with others through social media platforms and chatbots. This will play a pivotal role in promoting the business. In this dynamic world, where change is constant, one needs to keep an eye on the changing trends, to make the website more functioning.

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Things to consider before developing your website

In this dynamic era, it has become very necessary to develop and maintain a great website, it one wants to spread their business. Nowadays, most of the people go through the websites of brands/business before collaborating with them as it reflects the congruity of the business. Developing a website isn’t a rocket science but there are certain factors which are to be kept in mind before developing a website.

The foremost and the most important factor is to decide the aim for your website. A web design and development company requires a clear purpose for the establishment of the website. The second thing which comes to the mind when we work upon developing a website is selection of an appropriate domain and host for e.g.: Yahoo or Google. This will reflect the brand’s voice and leads to an increased possibility of being shown in search engine results. Clearly, businesses which can be accessed online have an increased potential to expand their reach to large number of customers. It is essential to decide and work upon the nature of the website before the selection of hosting services. An effective functional program is required in website development services as it acts as a backbone of the website. Without a great blackened services such as CMS (Content Management System/Software),the website won’t be able to draw more customers to it. An example of CMS is WordPress. The most essential part of developing and designing a website is to create a simple, non-complex and an appealing design. The more appealing your design will be, the more visitors will be attracted towards it. A simple, crisp and precise design prevents from distracting elements and make it easier for visitors to focus on the main content of the website. It increases the turnover rate of visitors. Branding is a quintessential part of a business and it plays a pivotal role in building the image of the business. In order to catch the eye of the visitors, the logo of the brand must be designed and placed in an innovative and appealing way. The consistency in branding leads to an enhanced and integrated user experience. It is very important to ensure the proper functionality of the website otherwise it leads to an overall poor impact on visitors and they may end up leaving your site. It is necessary to place calls to action such as, “contact us today” on the website as this will encourage more visitors to contact your business and it will also reflect that your business wants to establish a professional relationship with its customers. For an enhanced user experience, it is necessary to monitor the loading time of the website. In order to keep your customers updated about the latest events, achievements, collaborations or newly-launched products, it is advisable to have a on-site blog as it is a great way to connect and communicate with the customers. By providing the customers with good content on your site, your brand becomes a reliable source. For increasing your search engine ranking/visibility and for driving traffic to your website, it is important to have a clean, SEO-friendly code. With the numbers of internet browsers growing rapidly, it is essential to ensure the reachability and accessibility of your website from multiple browsers. The accessibility of websites through mobile devices has increased significantly within the past years, it is important to develop a mobile-friendly website by ensuring the accessibility of the website through mobile devices. For sharing the business-related information and updates with the customers, it is necessary to integrate with social media such as Facebook, a Instagram, Twitter and LinkedIn, as they provide a platform where the customers can promote the brand, provide reviews/feedback, stay updated with new launches and updates of the business. With the evolution of advanced technology, more advanced security risks or viruses may prove to be a threat to website’s reliability and integrity. Malware, viruses, hacking and malicious apps may breach the security of your site, especially for an e-commerce site. To prevent this, businesses must include SSL certificates to their websites and review the security features integrated in the site. For generating qualified leads for the business, it is quintessential to claim your business profile on third party review site such as Google. It adds to the brand’s credibility. By featuring customer testimonials on the site, one can promote the business. Similar to offsite reviews, these testimonials help in drawing more customers. The most important step is completion of Google+ author verification for your website as it enables the appearance of author’s byline and photo in SERPs. It makes easy for customers to connect with you. Tracing services such as Google Analytics, Google Webmaster Tools and Bing Webmaster Tools can be used for monitoring the traffic, customer engagement and conversion rates. These valuable insights help you perfect marketing strategies and establish effective engagement techniques to get the maximum results.

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Top Ways to Optimize your Facebook Advertising Strategies

Living in a technology-oriented world, it is important to keep yourself updated with the latest trends. Within the past years, Facebook has developed its business algorithms to optimize its marketing and advertising strategies. Earlier this platform was only limited to connecting people but within the time, it has developed a new interface for advertising, branding, and marketing of the business. In the initial years of its launch, people used it for connecting with people and posting photographs but now the times have changed. Facebook is being used by the people to promote, marketing and advertise their business. One should look for the best digital marketing services to promote social media marketing.

Small business, startups, entrepreneurs, bloggers, and social media marketing companies, they all use Facebook's features and strategies which are specially designed and optimized for the marketing and advertising the business or brand on its platform. This enables the business's reach over a large number of people who use Facebook. Since the times have changed and technology has conquered the world, it would be fair to say that people spend most of their time on social media and rely upon the same for the latest updates, trends, current affairs, events, and latest launches. That is why social media has become the "talk of the town".

Marketing and advertising on Facebook aren't a pretty tough job to accomplish but there are various strategies that are to be kept in mind for the promotion of the business. Some key factors need to be focused upon, to generate maximum productivity. One should always use a Hybrid Facebook advertising strategy as people nowadays like to browse from their laptops as well as smartphones. Advertising shouldn't focus on one type of platform, instead, it should be optimized for both mobile phones and laptops.

For building a great advertising strategy, it is quintessential to create and develop a strong pay-per-click strategy. This plays a pivotal role in increasing revenue and site visits. This strategy helps in enabling a large number of people to click on ads. The more clicks your ad will get, the greater are your chances to attract more visitors to your site. This also enhances the revenue potential from that ads.

After having a great understanding of the audience’s response to your ads, the next step is to run a competitive analysis. This helps in establishing a greater understanding of the preferences of your competitors’ customers. This strategy helps in figuring out the responses of your competitors’ audience and also plays an important role in customizing your ads to make them stand out in the market.

Facebook messenger provides a platform to reach out and interact with a large number of people. To optimize and channelize your ads, one should incorporate Facebook Messenger ads as this enables the customers to get instant replies to their queries and the messenger provides the customers with a direct link to you. This helps in inviting customers to initiate a conversation. The next step is to strike a balance between the right frequency as customers don’t prefer to see the same ads over and over again. One should always ensure that the same ads should appear more than five times as it makes the customers frustrated by it and they end up avoiding the brand. To avoid this problem, focus on deciding and optimizing the frequency specifications during the creation of ads.

For increasing the popularity of your brand, it is necessary to maximize conversions by targeting the brand audience. This can be done by using ads that target those people who are familiar with the brand. Incorporate Geo-targeting for Facebook ads as this proves to be a great advertising strategy for getting your message displayed in front of the customers. This keeps the customers engaged as the result is timely and hyper-targeted ads. To maintain the effectiveness of your ads, one should always manage and monitor the performance of your Facebook ad as this helps in preventing ad fatigue.

For defining the limits of an ad campaign, it is important to create internal checkpoints as this helps in making the ads as successful as possible. To remarket and re-introduce your brand, the use of the remarketing tactics by Facebook is required. One of the best ways to communicate with your audiences is to use the emojis while initiating a conversation.

The ads should not become an obstacle for your audience while using Facebook and to resolve this issue, one should always keep the focus upon Facebook lead ads as this results in improving the user experience and boosts the conversion potential. This also helps in increasing the opportunities by capturing leads.

People are on Facebook to have a look at what their friends and family are up to. Hence it is necessary to embed your Facebook ads design with social proof. The trend of streaming live or uploaded videos is becoming more popular day by day. Incorporate video ads into your content. This throws a positive impact on explaining the story of your product.

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Google Releases Latest Updates On Broad Core Algorithm

Introduction

Google performs millions of algorithm changes in a year. Many of them which we have heard so far are Penguin, Panda, Pigeon, Fred, etc., which were implemented to address particular snags in Google’s algorithms. Such kinds of algorithm changes are closely monitored by an SEO digital marketing company as this is an integral part of their work and promotion which helps build their business. However, the more interesting thing is that you cannot do much about such algorithm updates. Since it’s a core algorithm update, it often just changes the way Google views certain websites and pages. This blog will try to showcase a phase-wise update and the impacts of the same.

July 2019 Major Update

After this update, Rank Risk Index tracked the high level of website rank fluctuations. The index showed the largest ranking fluctuations in years. The update began in mid-July when a moderate level of rank fluctuations started reflecting. But gradually as the month progressed it started impacting very badly. The increases shown on the Rank Risk Index coincided with industry chatter that indicated a "massive" amount of rank movement, as was reported by Barry Schwartz on Surmountable.

A glance at the Impact of Modern Algorithm Updates

Algorithm changes now are not as frightening as they used to be in the days of Penguin and Panda. The recent rollout losers, four out of five biggest losses were national newspaper portals. The Mirror and The Sun, which respectively lost 27% and 21% of their organic search visibility. These publishers need to clean up their acts if they want to make the right sort of headlines.

It was amazing to notice gigantic American domains among the UK champions, with The Washington Post and The New York Times growing by an average of 34 percent in the UK. Cosmopolitan.com appears on both the UK and US winner lists, with Search metrics ignoring its country-specific sub directories and counting the domain as a whole.

Page Speed a Mobile Ranking Factor

The algorithm update from Google also flashed that Page Loading Speed is also going to impact the raking of portals.  According to Google's announcement, the update will target extremely slow-loading pages. As such, the search engine does not predict that an extensive number of pages will be impacted as the ranking factor becomes incorporated into the algorithm.

Diverse Search Results

Google after its recent algorithm update stated that its search results to show more diverse offerings. This update means that Google will show no more than two results from the same domain in the top results for a search. This change is mandated considering the viewpoint that earlier many have noticed that certain domains tend to monopolize the search results for certain searches.

Remedies to Sites Which Are Impacted

There are no remedies to fix the websites which are affected by these core algorithm updates from Google. This may be frustrating for the website owners who may see a dip in their website rankings. The only solution which Google offered to such website owners is to use the unique content and take the help of the best digital advertising agencies to help fix their problems.

Following Quality Rating  Guidelines

Quality Rates are constricted by Google to review and rate websites based on a set of guidelines. Currently, Google contracts with ten thousand plus Quality Rates.

It’s important to note that Rates have no effect on how a page ranks. Their data is not considered into the overall Google algorithm. Instead, a rate executes a search and gauges the quality of the top pages of the search returns.

Google subsequently uses the feedback to improve its algorithm going forward. While the guidelines are extensive, there are a few key areas that promoters can focus to improve their website’s performance.

Conclusion

One cannot say that the recent update of the algorithm from Google is going to target the ranking system of websites only. We may see many other parameters being affected with these updates which might come into light later this year. Meanwhile, as per the aforesaid article one should focus on a unique write-up than the one is copy-pasted from various sources. Plagiarism these days is of utmost importance while ranking any websites.

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Designing a Small Business Website in WordPress

Introduction

Small businesses need a professional website that is economical. For this, the solution is WordPress, a completely free software program that makes excellent websites and which is very easy to maintain. One can also look for professional website development services. Mentioned below are various reasons as to why one design his small business website in WordPress:

1. Easy to Install and Set up

WordPress is very easy to set up in a three-step method-

• A hosting account needs to be opened with a web host

• A domain name needs to be purchased

• One needs to log in to his/her hosting control panel and install the WordPress software on hosting account

The configuration of WordPress is very easy. Once WordPress is installed and configured, the website is built. One can then change to a more suitable theme and start placing the content to run the business. One does not need any kind of coding skills to maintain the same. If at all, he/she faces any problem then competent business website developers can be hired.

2. Used for any Type of Business

WordPress is versatile. It is a very popular platform, and business website developers have created many plugins to design websites of all various kinds. Many companies only need a website with a home page, contact page and a few other pages about their program areas – all of which can be made easier with a normal WordPress installation. However, it is also likely to develop business websites, such as online shops, paid membership, and listings of property, etc.

3. Wide Range of Themes

The looks of the website are very important and vital to one’s branding and helping to associate with customers. If one avails website development services to build his/her website, then one has to stick to the which they design. If one wants to modify it, then he/she would have to pay for up-gradation. It is very easy to change the design of his/her website whenever he/she wants with the help of WordPress.

There are thousands of themes available in the WordPress Theme Directory which can be installed very easily and working within no time. Most of these are free. Although all themes are different from each other, each one of them is customizable. One can design and develop a unique website with the help of WordPress

4. Free Plugins

A plugin is a software that provides extended functionality to WordPress. There is no other creation platform of a website with such a vast collection of functions, such as WordPress. A wide range of free plugins available in WordPress which cover several functions, such as billing, email promotion, analytics, etc.

5. Secure Platform

Website security is vital for any business; hence the platform that one chooses to build his/her site must be secure. No platform is 100 percent secure but WordPress has lots of benefits when the question of protecting data and keeping hackers away comes into play. WordPress is one of the world’s best and most widely-used website platform, there are developers and security professionals who are working to make sure that all updates are vulnerability free. When weaknesses come into notice, they are dealt very quickly. Most of the updates of this platform take place mechanically to enhance protection.

6. Premade SEO Solutions

Search engine optimization (SEO) is one of the most vital things website holders need to do to benefit their sites rank on top of Google and various other search engines. WordPress is designed in such a way that many of the things required for decent SEO are incorporated into the platform.

7. Dedicated Hosting

A dedicated WordPress hosting package will be configured in the right way to ensure that the site can perform very well. It also means that it will be less exposed to interruption, less downtime, loading faster and be able to accomplish all functionalities which one wants it to.

Conclusion

WordPress is an ideal choice to be considered if one is looking to launch his/her business website and wants an affordable solution that gives an inclusive range of website options and a safe platform. Most of the world’s websites are made using WordPress, which articulates how effective and reliable it is.

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Building a Professional Website for Business

Introduction

It is the year 2019. People devote almost 10 hours a day in front of the screen, but some companies do not have websites of their own. Some companies consider not having their websites due to the presence of social media, but that is not the case. Having a website gives the company a brand image and enhances competition among competitors. The five reasons why a business should build their website are as follows:

1. An owned and controlled platform

It is great to be on the platform of social media, but it can be frustrating when systems change. When a company is having its website, it is easy to control exactly what the information is all about and how it is being displayed to the users. When the company is having its website it is not subject to anyone’s control and free to take decisions on its own. It can also make it standardized as per the choice. For the company to have a professional website, one can hire efficient web development companies in Kenya.

A variety of programs are available to companies through which they can generate benefits. Website development services in Kenya have become very crucial among companies working in diverse program areas and different sectors. Furthermore, the web program allows a combination of various features, such as assessment, database, content writing, marketing, etc.

It has also been observed that these programs achieve business requirements. Hence, the leading companies should consider the main goals of the website and choose the right and competent professional web development services in Kenya to help develop a professional website for their companies. This will result in taking their company to the next level.

2. Growing audience

A website in place means that one is not limited to who he/she reaches. It is the World-Wide Web after all. Having a website also allows the company to sell goods or services on another platform. A website can link the business around the world which can be felt distant at times. There are many professional web development services in Kenya. The success of any website is directly linked to the technical competency of any custom website development services provider.

3. Gives credibility to the business

People are looking to the Internet to find suitable answers to their queries. The consumer is a questioner. Most of the people do not rely upon a business if it does not have a website of its own. Having a good website boosts the reliability and credibility of the company. The first impression always counts and websites create a strong appearance with a brief introduction of the company in a nutshell. It showcases the program areas and the working culture of the company.

4. Provides information easily

Websites are gaining significance to provide quick information to all consumers. The information is easily available and placed on social media. Everyone is not on social media, but almost everyone can search for a website if they have an Internet connection in place. This will resolve their queries if any. A website in place makes it easier to connect with a large number of consumers.

5. Save money

Conventional marketing is still important in the digital age. The companies can cut down on traditional marketing costs while developing a website and social media presence. It might deploy a professional website, but having it makes easier to sponsor and advertise. One does not need to be tech-savvy to get a website. Many web development companies have a very simple process of signup which is quick and cost-effective. Having a website is a priority.

Why should you create a business website?

The website can help attract more clients throughout all aspects:

·  Accomplishes a broad internet search help companies solve problems

·  Search for more information about specific companies to see if they require    more information;

·  Retrieves contact information to reach companies through email or phone.

 Conclusion

The company needs a website and it is very easy to get one. For having a better business in place, the priority is to get a website.

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Hiring A Suitable Developer to Build Your Business Website

Introduction

A web developer is surely one of the crucial and vital for any website development services. After all, he is the person who creates the front face of your business and enables interaction with customers virtually. Hence, it is really important to hire the right talent at the beginning itself as otherwise you will be risking your business and wasting money and time on hunting the replacement. In this article, we will try to give you a few tips to hire a suitable website developer.

Looking for Right DNA Than Experience

While hiring the personal DNA of the person is most important than any other considerations. Anyone's distinctive instinct to fit into your work and company is more important than the personnel's experience. Whatever culture your company possesses and demands is what you look in the developer whom you wish to recruit. Like for instance, a brilliant business website developer who has worked for a very large financial institution may not perform well at a startup. This is because the startups require more skills like versatility, adaptability, risk-taking and a self-starter personality but these might not be of much weight at a large company. So it is necessary to define your DNA requirements for the company and at least 80 percent of criteria should be met by the interviewee.

Begin with Smaller Projects

Always try out the new developer by assigning him smaller projects. This will help you assess his caliber and define his role in your organization. By this, you will also come to know about the candidate's creativity, timeliness in delivering the project, etc. Based on that you may evaluate the candidature of that person for higher-level developing projects.

Look for Aptitude Not Particular Skill Set

In the ever-evolving technology world, skills become obsolete every year hence it is always better to hire personnel who has a zeal to grasp and get an update with the new technologies and skills which are hitting the market. Therefore, there is no point in you hiring a developer with a specific skill set and not wanting to change and upgrade with the new upgrades in the market. To assess during the interview whether the candidate will adapt to the change or he/she has a zeal to learn on the job, you may fire appended questions.

Ø  What are the new programming languages which you have learned recently?

Ø  From where do you learn new tips and tricks?

Ø  Tell us something about your favorite technology conclaves etc.

Skip Non-Essential Questions On Programming

There are a few questions which you should avoid while interviewing business website developers like:

Ø  In which year did PHP release?

Ø  Primary creator of Java programming.

Ø  Origin of Python programming language etc.

Though such kinds of trivia questions seem useful but is a terrible way to assess the smartness of someone and singles out the one who can memorize things. Such kind of people fails when they are selected and on-board for real work. You need to focus on open-ended questions and evaluate them. Don't look for the questions which can be easily searched online and memorized for the interview day. Just try to analyze the communication power of the candidate and the way he or she answers your questions. Let us see few examples of open-ended questions below.

Ø  How do you intend to manage conflicts in a web application when different people are editing the same data?

Ø  What kind of design pattern you have used so far, and in what environment?

Ø  Differentiate between component-based and object-oriented design etc.

Hiring and Firing

You should always spend more time while hiring business website developers for your website development services and at the same time should not hesitate to fire them without wasting time if you feel the candidate is ineffective and unproductive for the kind of work you are expecting from him or her. An unproductive or ineffective developer can be a disaster to your company and ultimately to the entire team of yours.

Conclusion

In the above article, we have shared factors which one should keep in mind while hiring a developer for their company. Many leading website development services organization strictly adheres to the key factors stated above which in turn help them engage a competent developer.

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Rethinking Your Video Marketing Strategy

 Introduction

Everyone must have heard that by 2021, 82 percent of global internet traffic will originate from video viewership. The other fact which will shock you is that around 500 million people watch videos on Facebook in a single day and videos posted on your social media platform help boost shares by 1200 percent. With such stats, the owners who have added video into their marketing strategy has seen around a 49 percent increase in their revenue in comparison to others who did not use video. Though there are many social media marketing companies available in the market everyone has their limitations. Hence, as an owner, you should be more vigilant while engaging such firms that required knowledge of online video digital marketing. In this article, we will be revisiting the video marketing strategy to understand and build a much stronger approach to achieve our ultimate goal.

Going Live

Many leading SEO digital marketing companies feel that live streaming is one of the trending digital marketing tools. Live streaming is becoming more and more popular on Facebook, Instagram, and other popular social media platforms. Analytics shows that live streaming engages your customers more and retains viewers than pre-recorded videos. Many of the live streaming videos are interactive also which helps customers raise their queries and get satisfied before they go for a purchase.

Going One-to-One

With the help of smartphones, you can shoot customer videos and use them to engage your future customers. With the help of such videos, you need not send bulk emails to your targeted customers or even call as the personalized videos which you had shot one-to-one with your customers will only convince them to become your customer.

Becoming Search Friendly

With the help of Artificial Intelligence (AI), videos have become searchable. AI’s voice recognition feature helps videos searchable and can also transcribe audio tracks of video too. Google has also announced a preview of videos in the searches.

360 View and Going VR

The recent innovation of 360-degree view content enables customers to have a more interactive and immersive experience. Virtual reality technology makes viewers feel that they are part of the video and get involved in it. This helps make the decision faster and choose the right product.

VLOGS

Videos are getting their place on blogs now a day. Video blogging is trending in content marketing and experts say that this helps connect with viewers due to their authenticity, helps build a community of like-minded people, also helps monetize through sponsorship, etc.

Hero Content

This type of videos is referred to as ones which go viral and get shared fast on the social media platforms. Marketers often spend huge amounts on such videos as they go build your brand value, may it be a new product launch or an update in your existing product. As per the YouTube sources, such kind of videos are done once or twice in a year and remains the interest of visitors for a longer period.

Hub Content

This type of content is generally created keeping a view of visitor's interest and let them come back again to view the video as long as the content remains valuable. A video series is a typical example of hub content. Social media marketing companies always prefer such an approach while doing work for their clients. These types of contents are released on a periodic interval and is a useful strategy to stay relevant online.

Help Content

Among the users who visit YouTube for entertainment and unproductive contents, many visits to search for educative and informative videos. Like for instance people may like to see the video for detergents which will help wash their clothes oil stain etc.

Conclusion

By aforesaid strategies, you will surely see a drastic impact of video marketing in upcoming years. The visual impact is more than a textual representation as visuals narrate you well and stay for a longer period in your mind. The hero-hub-help framework is a great strategy to be looked upon while planning for video marketing. Also one should keep in mind that both the quality and content of the video which is made for the targeted audience are not compromised. Be precise and short while trying to attract your visitors as otherwise, you will end up losing a customer.

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Latest Web Development Technologies in 2019

Introduction

 If one is looking towards web development, then she/he should know about the latest web development technologies and its future to survive in this digitally competitive market. At present, there are more than 1.8 billion websites and below 200 million active websites.

 All web development companies in Kenya not only find the latest web technologies necessary but also more useful, which help in designing a website attracting global attention. This article provides a brief overview of some web development trends for 2019 and 2020 respectively.

 1. Use of Chatbots

 Adopting a Chatbot will enhance online support by providing access to customers. Chatbot provides customer support very well and one can also be benefited by its 24x7 service.

 2. Blockchain

 Blockchain technology offers a secure online transaction. It makes easier for banks and financial organizations to keep the data of their customers secure by means of algorithms. Blockchain will be one of the most secure web technology trends in the years to come.

 3. Artificial Intelligence and Machine Learning

 Chatbots perform tasks on the concept of Artificial Intelligence (AI) and machine learning. Experts opine that the combination of both will lead to their bright future in the world of the web. A web designer will have to adopt features and functionality powered by Artificial AI.

 4. Thriving push notifications

 The way in mobile apps, a website having push notifications can take you to a large number of viewers. Moreover, you can also take advantage of this in the online marketing firm.

Push notifications are the most influential services to grab the attention of viewers. However, one should avoid overusing them as these allow them to inform customers about tempting discounts, their beneficial activities, etc.

 5. AMP prevails

 Ever since mobile-friendly websites gained prominence, the responsive website development services became mainstream. AMP makes the performance of web ads and contents better when working on website speed and experience of the user. Its smooth working has increased its popularity among the people and enhanced its reputation in the long run.

 6. Promising RAIL concept

Response Animation Idle Load (RAIL) will be in much demand in the future. Its concept is valuable for web development companies in Kenya following the user-centric method. It focuses on convenience and satisfying user experience.

 7. Static website

Nowadays dynamic websites are dominating static ones. However, static websites have also not lost their importance and can meet the desired objectives and give an economical choice to the businessmen. However, web design should be appealing to customers.

 8. Browser extensions

Google Chrome extensions have become most people’s favorite today. However, some people deem browser extensions harming their privacy.

 9. Motion UI

Motion UI contains hovers, animated charts, beautiful headers, and background animations. This technology is complex and one should engage one of the best web development companies in Kenya to give smooth user experience.

 10. Internet of things (IoT)

As per statistics, there will be around 31 million connected devices in 2020. This rise in the number of IoT devices will also affect the web development services in Kenya.

 11. Virtual Reality (VR) and Augmented Reality (AR)

Virtual Reality (VR) and Augmented Reality (AR) technologies have the capability of changing the interaction way with websites. Highly reputed companies, such as Samsung, Google, and Microsoft are spending a handsome amount over these technologies.

 12. The emergence of a progressive web app (PWA)

PWAs allow you to provide the same functionality and faultless user experience to a native app.

 13. Single page application (SPA)

The examples of single-page applications (SPA) are Gmail, Github, and Facebook respectively. A SPA removes the need for reloading the web page while being in use by loading all the content via JavaScript. SPAs work internally in the browser and show natural behavior. Users find it convenient due to not having extra waiting time.

 Conclusion

The web development service company in Kenya is doing a great job coming up with new frameworks, design trends, and mobile web app developments to meet the incessant demands and expectations of mankind. And despite some setbacks and flaws, it continues to thrive, flourish and improve. Having knowledge is not sufficient, one should hire a web developer, who can help to incorporate such advanced and futuristic technologies in the software.

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Why your Business Needs A Chatbot

Introduction

A chatbot is a computer program designed to have a conservation with a human being over the internet. They can take information, broadcast newsletters, set up appointments, direct customers to your website and landing pages, they can handle FAQ's and can even be turned into fun games and targeted marketing agents.

Think of it as a 24/7 salesman, customer service rep, and lead qualifier. It works around the clock while you’re on vacation, while you’re sleeping, or while you’re doing something else!

Chatbots are catching up fast in Kenya with banks, insurance companies like Jubilee insurance and Barclays bank being among the first to use the chatbot to help with their customer service. Other organizations are now adopting chatbots in their organizations. Some reasons why your business needs a Chatbot, are discussed here-

1. Increase Customer Engagement

It’s important for a business to keep its customers engaged with their brand. Chatbot makes customer engagement more interactive and keeps the conversation flowing without giving the client any unnecessary information. They are programmed to give answers to repetitive questions so that you can deal with other issues other than responding to easy questions.  

2. Improve Customer Service

Chatbot provides extensive customer assistance as they allow you to start a conversation with each customer regarding any issue, any time of the day. They provide assistance in real-time like a sale person in a real store. They are programmed to give answers to repetitive questions so that the agent can focus on more important cases rather than on the easy questions. This engagement will make your client feel acknowledged and this will improve your brand perception in the long run.

3. Minimal cost and maximum returns

Platforms like Facebook Messenger provide the necessary infrastructure and an application programming interface (API) for creating these bots, therefore, making it cheap. Chatbot requires minimal maintenance and there is no intensive work since it is automated.

4. Always open and available

No business can be open and functioning 24 hours a day. For most businesses in Kenya, once the business time is over any calls or emails will have to wait until the next day. However, with a chatbot, you can allow customers to ask questions and get answers at any day or time. They can make bookings, buy products and find a wealth of information about your business.

 5. Better Marketing and More Sales

A chatbot can be useful for any industry, food chatbot can order dinner, banking and trading chatbot can deal with your finances, Ecommerce chatbot help you purchase goods and services and booking chatbot can book hotels and flights. They help customers choose products, process payment information, enter shipping addresses, and complete orders. This makes it easier than even talking to a human.

Chabot can help send products or services to customers who are more likely to convert into sales depending on the user's purchase or preference. It can also send coupons to users for in-store purchases or discounts.

Summary

A chatbot is definitely the cheapest and the fastest way of providing an engaging experience to your customers. If you would like to understand how they work and if your business requires a chatbot, get in touch with us. We provide chatbot services.

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A Brief Discussion on Augmented and Virtual Reality Marketing

Introduction

Today's markets focus on the needs of consumers. With the advancement of technology, it is vital to keep pace with those changes.

Augmented reality (AR) is an evolving trend in marketing and sales strategies. It allows brands to provide unique experiences to their customers the convenience of tapping these into their mobile devices. Mobile has become one of the most important types of media through which consumers choose various brands of their interests and decide on purchasing.

1. Customers to try products before buying

Most of the customers always try products before buying them. Fitting rooms, cosmetic samples, automobile test drives, and related concepts witness the effectiveness of this sales strategy. Augmented shopping experiences are one of the rising trends in the retail industry.

 AR has the potential of creating a virtual fitting room. Dressing rooms are overloaded when clothes are purchased. Customers pull lots of clothing items to the dressing room and then the staff has to keep on restoring discarded items. The AR changing room allows customers to hit the digital library of clothing items at the tap of a finger. Brands, such as Top shop and Timberland have developed AR dressing rooms to provide their customers with a virtual experience in selecting clothing items.

 2. Expand touring and assistance

AR provides businesses to incorporate a digital component on products. Customers can scan products to dig out an AR experience tailored either toward giving added information about the product or incremental experience related to brands. The AR application has got prominence place in various industries and markets.

 3. Boost branding materials

Business cards and brochures reach to the next level by adding a virtual component through AR. Users scan printed materials with their mobile devices to access a wide range of features displaying information and the means to get in touch with the brand.

 4. Create a buzz around the brand

AR can also be used as part of an indirect sales and marketing strategy and enhance the status of the brand itself. Companies can generate millions of dollars in earned media by defining strategies through AR. An AR campaign allows a brand to stand out to build a sustained debate and earn name fame in a competitive market.

 5. Leverage augmented reality for B2B

AR transforms the B2B customer/vendor experience. There is always a tug-of-war between the expectations of the customer and the limitations of what a vendor can provide genuinely. AR has the capability to make-noteworthy enhancements along the entire chain of the sales process.

 AR sales tools allow customers to view products in a way as they require. The AR allows customers better access to the information by bringing the product into the meeting room for them to make a decision.

 SEO in Digital Marketing

Search Engine Optimization (SEO) is vital in attracting customers to business via online platforms as part of any digital marketing strategy. It is based on the demand for effective marketing. There are various SEO digital marketing companies worldwide transforming businesses for the digital age with their skilled and experienced teams of professionals. 

 Role of Digital Advertising Agencies

As digital marketing focuses on online presence, a digital marketing agency will work broadly on developing an online hub. A real, buyer-focused website allows showcasing brands online. A digital marketing agency helps decide platforms and channels which should be used to reach out to ideal buyers.

 A best digital marketing agency will place the company as a pioneer in the market by generating content which would help create brand authority and proficiency online. The agency will take into consideration the most effective content strategies to provide the best possible organic search levels.

 Conclusion

AR is more than just a new edge in gaming. It is one of the driving forces behind sales and marketing interventions over the next decade. Businesses will be able to upgrade the experience which they offer their customers by using AR, thus leading to enhanced business opportunities and sales.

 AR is likely to dominate eCommerce as it provides access to distinguish the product easier. Companies will be benefitted by viewing the world in a new dimension and enjoy the returns of their investment by investing in AR in marketing.

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10 Vital Tips to Enhance Website Design in 2019

Introduction

A few years back it was the quality of your product and services which decided the customer base and the growth of your business. Now as you are in the year 2019, the scenario has changed and improved by the help of custom website design services available in the market. To survive and stand out among millions of similar websites like that of your product, you need a unique design and strategy. There is a lot of information available online to enhance your custom website design services and help promote your business but it is very difficult to narrow it down. This article is trying to touch base with 10 essential tips to improve your web design.

1.      Responsive and Mobile Friendly

Non-responsive and mobile-unfriendly website will drop you in many leading search engine rankings. You may start losing your visitors and customers as they will be sick and tired of going through a non-responsive version of your website on their handhelds. Though both responsive and mobile-friendly approach works in tandem to achieve streamlined and rich user experience, they are two different things. Mobile-friendly websites can be viewed on any Smartphone, tablets, and handheld whereas a responsive website responds to the screen size, browser type, etc. and displays correctly without any barriers.

2.      Friendly Navigation

One should understand the website navigation from the perspective of the user and take into consideration that no one will visit the site which is cloudy and consists of cluttered information with a lot of menus and links all over the place. Simplified navigation for visitors of your website is mandatory. Few things which can help simplify your website navigation are:

ü  The main menu should not contain more than 7 items. This does not include sub-menus or drop-down sections.

ü  From anywhere on your website the user should be able to access any section of your website within three clicks and if you can cut this down to two clicks, awesome.

ü  It should be clear and explanatory through your labels, infographics, and links.

ü  Keep static navigation bar rather than hanging one.

 3.      Good Page Load Speed

Website page load is crucial to keep your website traffic intact and visitors interested. The majority of users prefer leaving and abandoning the site which takes more than 3-4 seconds to load. There are many things which you can imbibe to optimize your website page load speed and some of them are:

ü  Using optimized images on your portal to help the same load faster.

ü  Use of fewer plugins to avoid conflict and delay in page loading.

ü  Choosing a good hosting platform to lessen the chances of downtime and slow page loads.

ü  Using fewer redirections on the website as much as possible.

ü  We should have optimized the Homepage which loads fast as this will be the front face of your website.

 4.      Clean Content and Design

Visitors don’t like cluttered or too much content on the website and lose their interest to stay further on it. Getting rid of unwanted contents by hiring a good web design and development companies will help improve the design drastically and attract more targeted audiences. One should also consider removing a few unwanted elements from the website like complex animations, cluttered contents, stock images, and loud colors.

5.      Social Media Integration

Current world in which we are living has become Facebook, Instagram and Twitter world. Hence, any website which is seeking to evolve should consider the integration of these social media platforms on to their websites. Integrating social media buttons with the help of a competent web design and development company on your website will help visitors to read, share and comment in real-time. This, in turn, popularizes your website and attract unique visitors which would have not been possible otherwise.

6.      Excellent Call to Action Visibility

Your website is only useful when it can attract visitors to buy or use your products/services. Call to Action can be achieved in several ways which may include free trial, account subscription for receiving newsletters and product updates, etc.

7.      Optimum Whitespace Use

Whitespace commonly referred to as "negative space" is the empty area around the elements of the page which lacks contents or any visual items. One should not get worried about this space rather should accept the fact that this is an essential design element that helps break up the page and increase readability.

8.      Proper SEO Strategy

It is always good to have an efficient SEO strategy to improve your website and its traffic to attract targeted audience. You may also opt for SSL certificate as nowadays Google is pushing the https protocol and providing better ranking to such sites. Good SEO helps you trend on the leading search engines and attain what you want from your website.

9.      Blog

One of the best platforms for your visitors to understand about your business is through content and this is possible through blogging. Blog not only appeals to your visitors visually but also gives you a space to push your content. By posting most of the articles which are relevant to your products and services will encourage targeted audiences to engage with you on your site and conversion rate will rise.

10. Intelligent Color Theory

The way colors are used on your website matters and affect the website conversion. Using color theory to your website will help you in the long run and this should not be ignored while designing the website. Pantone is the standard language used for color communication.

Final Thoughts

You may find hundreds of tips to improve your website in this ever-changing world of technology but this article has provided some of the important tips and tricks which cannot be negated at any stage during the development of any website. Try exploring them and you will start to notice a positive change in your business.