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@301digitalmedia
Should You Be Using Twitter Ads For Your Business?
Paid advertising is the quickest way to bring exposure and awareness to your business. It is a critical component of every effective marketing strategy, and it should be top-of-mind for every marketer, agency, and business owner. Facebook and Instagram (along with Youtube) are the two social...
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How To Find The Right Keywords for Your SEO Strategy
Ranking well on Google is not a guessing game, and it all starts with finding the right keywords – they are the lighthouse that guides your SEO strategy.
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What Ad Buyers Are Saying About Facebook Ads Manager
As the 2nd biggest self-serve ads buying platform (after Google), the ad buyers called Facebook Ads Manager the “most frustrating” platform, “by far.”
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How To Build A Facebook Page In 2018
Whether you are a business, an influencer, an artist, or a creator, you should seriously consider building a Facebook Page that shows your brand to the world.
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How Podcasting is Opening Up More Doors For Marketers
If you’re a company digging for new ways of marketing, podcasts are an avenue filled with a growing number of avid listeners.
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Will Advertising Ever Rule The World?
From the Madison Avenue agencies to the current shift towards digital marketing, advertising’s purpose hasn’t changed much over the years: create brand awareness, generate leads, increase revenue, and grow a business’ bottom-line.
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Facebook's New In-Stream Video Ad Solutions Target Most Engaged Viewers
81% of businesses have incorporated video as a key element of their digital marketing strategy. It is a versatile content format that, unlike text-based copy, engages the consumer visually. It is easier to digest, and it should remain a focal point for advertisers since 80% of all traffic will...
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Digital Marketing: Expectations vs. Reality
We cannot overstate the great opportunities that digital marketing has brought to advertisers. However, experienced marketers know that, despite its many advantages, there are certain marketing myths that need to be refuted. There are our top 5 expectations vs. reality examples:
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7 Social Media Tools You Need To Try
Managing your social media accounts has never been more confusing. How do you keep track of all of your accounts across a wide variety of platforms?
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Marketing Voices: An Interview With SocialChimp’s Colleen O’Flynn
We caught up with one woman who is taking the social media marketing world by storm to get her insight into what the industry might be lacking – and what she’s doing about it.
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How To Start Utilizing Influencer Marketing With 4 Simple Steps
We have seen a rise in influencer marketing over the last few years – because we are more willing to pay attention (and buy) after someone we know and trust personally recommends it to us.
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How Gen Z is Changing Demographic Targeting
Generation Z, individuals born between 1995 and 2005, are affecting the marketing industry. Their consumer habits and worldviews are altering the way sellers need to advertise their products. With older generations, sellers could advertise based on demographics such as race, age, and gender, but ...
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7 Crucial Metrics Every Digital Marketer Should Be Measuring
One of the biggest advantages of digital marketing is how easy it is to measure and analyze. It is an art, but also a science. And as the saying goes, you can’t improve what you can’t measure.
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10 Common Social Media Mistakes
Social media is where it’s at, right? And as a marketer, you need to be active in the social space. But what if you have no idea what you’re doing?
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How To Become A Pro At Link Building
Investing in SEO puts your website at the forefront of the Internet so that you can have more visitors, generate more leads, and skyrocket your sales. But how can you craft a solid SEO strategy? Link building.
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5 Reasons To Focus On Content Marketing
Think of the company-consumer relationship as just a simple conversation. Here are our top reasons to focus on content marketing.
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App Timehop Built an Ad Server to Save Itself and Become Profitable Again
The popular app that lets users posts memories via photos across a variety of apps switched from a 3rd-party ad server to its own in-house ad server.
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