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Is Virtual Reality Killing the Traditional Experiential Marketing Agency? - Business 2 Community
See on Scoop.it - Exciting and Engaging Experiential Marketing
Experiential marketing agencies have always been not only appealing, but also a practical and beneficial method to involve clients through their hands on approach and more connecting experiences. Ho…
Street Advertising Services's insight:
Interesting take on the future eating it's young...
See on business2community.com
VR Porn Reactions on Oculus From First-Time Virtual Reality Viewers
See on Scoop.it - Exciting and Engaging Experiential Marketing
You might've heard of the Oculus Rift technology, but you've never seen people use it to watch XXX POV scenes. Until now. Subscribe to Complex for More: http...
Street Advertising Services's insight:
We can create phenomenal 360 degree videos for your brand but I'm afraid we draw the line at filming orgies...
See on youtube.com
Microsoft’s HoloLens is Able to Merge Holographic Augmented Reality with 3D Printing
See on Scoop.it - Exciting and Engaging Experiential Marketing
The future of 3D technology is bright. Whether we are talking about 3D printing and scanning, or virtual reality and holographic displays/goggles, these spaces
See on 3dprint.com
How Brands are using Oculus Rift in their marketing campaigns
See on Scoop.it - Exciting and Engaging Experiential Marketing See on streetadvertisingservices.com
This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls
See on Scoop.it - Exciting and Engaging Experiential Marketing
Fancy yourself the outdoorsy type, eh? You've got all the slickest gear for the rugged lifestyle you live every day.
Street Advertising Services's insight:
Here's a very well executed experiential campaign from The North Face in South Korea. Fun and engaging in the physical world and highly viral online
See on adweek.com
The World's Greatest PR Stunts
See on Scoop.it - Exciting and Engaging Experiential Marketing See on streetadvertisingservices.com
Walkers: "Twitter vending machine" Outdoor Advert by AMVBBDO, London, BBDO
See on Scoop.it - Exciting and Engaging Experiential Marketing
The Outdoor Advert titled Twitter vending machine was done by BBDO advertising agency for brand: Walkers in United Kingdom. It was released in the Sep 2014. (Amazing #Advertising! Check out this Twitter Vending Machine in London.
Street Advertising Services's insight:
Brilliant combination of social and experiential by Walkers to create a fun and engaging campaign!
See on coloribus.com
Experience Counts: Experiential programs fuel consumer desire to connect with a brand’s personality
See on Scoop.it - Exciting and Engaging Experiential Marketing
Millennials may be digital natives - but they love live experiences http://t.co/Dp99ysmegq
See on adlip.com
How To Measure The Impact Of Your Experiential Marketing Campaign
See on Scoop.it - Exciting and Engaging Experiential Marketing
Street Advertising Services's insight:
Online marketing can be tracked with clicks and engagement, PR can be measured with press cuttings but what about experiential campaigns? How do you know if yours is successful?
See on streetadvertisingservices.com
Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall
See on Scoop.it - Exciting and Engaging Experiential Marketing
Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted.
Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall. Marketing shop Ubi Bene helped devise the impressive outdoor installation in the city of Clermont-Ferrand.
The wall is 9 meters high by 10 meters wide and fitted with steps and grips, allowing the public to navigate among stylish beds, cabinets, tables, chairs, sofas and accessories. (Using harnesses and with safety personnel on hand, naturally.)
The Swedish retailer's been in fine creative form with its marketing lately. Other notable efforts include lighting a forest with LED lamps to celebrate energy efficient bulbs, pitching its 2015 catalog as "cutting-edge technology" and teaming with Airbnb to give folks a chance to spend a night in one of its stores....
Street Advertising Services's insight:
Here's a fun and engaging experiential campaign from Ikea. Although the likelihood of people actually climbing on the wall is small, its an eye-catching and colourful display designed to grab attention and encourage online social sharing
See on adweek.com
Augmented Reality and Outdoor: 5 Campaigns to Make Your Eyes Pop
See on Scoop.it - Exciting and Engaging Experiential Marketing
We are seeing a growing trend for incorporating Augmented Reality in Outdoor advertising to create innovative, out-of-the-box campaigns, where the AR is in perfect synergy with the advertising bran...
Street Advertising Services's insight:
Following on from Pepsi Max's Unbelievable Augmented Reality Outdoor Campaign, here are some more great campaigns to enjoy
#eventprofs #advertising #adprofsÂ
See on jcdecaux-oneworld.com
Ad agency explains how it created British Airways’ clever digital billboard ad
See on Scoop.it - Exciting and Engaging Experiential Marketing
British Airways' clever digital billboard ad, which featured a child pointing up to real planes in the sky as they flew past, turned heads in more ways than one last year. The campaign's creator recently explained how it was done.
Street Advertising Services's insight:
B.A's clever billboard campaign turned Outdoor Advertising into successful experiential marketing
#adprofs #eventprofs
See on digitaltrends.com
Column: Is it time for your PR agency to lead your creative? | Marketing Magazine
See on Scoop.it - Exciting and Engaging Experiential Marketing
The public relations industry is known for a lot of things: media relations, press conferences, event management, crisis communications, and, more recently, social media strategy and community management.
But there’s one thing that many communicators haven’t been particularly well-known for: creativity. At best, PR has been put in a box to amplify creative ideas developed by others. At worst, we’ve been accused of “spinning” stories or doing “stunts” to make a splash.
That’s changing. Over the last 18 months or so, branding, advertising and digital agencies’ dominance over creative campaigns has started to wane. Clients are increasingly turning to PR agencies to come up with the “big idea,” as the discipline is now in a good spot to call the shots on creative development. Here’s why.
Street Advertising Services's insight:
Interesting take on PR agencies creating the big idea for your next campaign. In our 8 years experience of delivering PR led stunts, the majority of creative ideas comes from the PR agency..
See on marketingmag.ca
Would You Tweet for These Flip-Flops?
See on Scoop.it - Exciting and Engaging Experiential Marketing
Are street-based vending machines key to taking social commerce mainstream?
Street Advertising Services's insight:
How much is your tweet worth? Here's an interesting take on free sampling. Free products in return for a tweet or comment on your social media account.
See on adweek.com
Watch Artists Hand Paint Murals for Teenage Mutant Ninja Turtles ...
See on Scoop.it - Exciting and Engaging Experiential Marketing
As we wrote back in May, not all advertisements are created equal. Colossal Media is responsible for the hand painted, photo realistic murals that you see scattered through New York City (and in cities across the country), that ...
Street Advertising Services's insight:
Street Advertising Services have created some awesome photorealistic murals for ad campaigns over the last seven years but Colossal Media are on another level in the U.S. We love them and you should too! Watch this beautiful film to see why
See on thecredits.org
Virtual Reality Horror Game Affected with the Cyberith Virtualizer and the Oculus Rift
See on Scoop.it - Exciting and Engaging Experiential Marketing
Check out our Kickstarter campaign: http://kickstarter.cyberith.com Carry enters Virtual Reality using an Oculus Rift and the Cyberith Virtualizer and embraces extreme horror in the worlds...
Street Advertising Services's insight:
Could the Virtualizer be the answer to creating natural movement with the Occulus Rift or will you just be shuffling around in your socks?
See on youtube.com
Why Are Wall Murals So Popular With Movie Producers?
See on Scoop.it - Exciting and Engaging Experiential Marketing
Street Advertising Services's insight:
Why are huge wall murals so popular for new film release marketing and why the U.K is catching up...
See on streetadvertisingservices.com