I imagine there may be a lot of women frustratingly screaming at their screens right now, saying ‘I wear make up for ME’ and ‘it makes ME feel great and confident and it’s not for anyone else’ or that ‘it’s art; a form of expression’. Because they are reasons I’ve used too. And I’ve genuinely believed them and maybe still do 5% of the time. But if you were 100% honest and really, truthfully asked yourself why you spend a huge amount of time and money and effort on make up, what would your main reason be?
I have prided myself on the fact that I don’t care what people think so you can imagine the struggle from my realisation that my truthful answer to that question was, ultimately, I care how my appearance comes across. Maybe not to the extent of some people and maybe not down to my very soul, but I do care. I enjoy the feeling of being called beautiful. Whether it’s by a random guy in a coffee shop or an old lady on the tram or my best mate before a night out. I like being complimented, we all do. I think it’s something we crave as humans. That acceptance and feeling of accomplishment, I suppose. If I’m honest, I’d rather be complimented on my wit or my creativity or my strength of character. But those things shine through a lot less to strangers whereas my physical features are right there. So if there’s a way of exaggerating those features to make me ‘prettier’ and receive more endorphins from compliments, my inner acceptance gremlin makes me want to do that.
It has become so culturally accepted that women wear make up to hide our blemishes and make our faces appear different shapes or enlarge our lips or generally just look flawless, that we don’t really question why we do it. We cover the things that make us, us.
If you have a child, remember when they were born and how beautiful their little face was. Could it have been made prettier with a smudge of lipstick? Maybe a quick contouring technique to define the jawline or maybe they would have benefitted from a smokey eye to really make those gorgeous big eyes pop? No? That’s because it’s fucking ridiculous.
We were all born beautiful.
We are all born beautiful.
We are ALL born BEAUTIFUL.
But society has spent years constantly telling one gender that they look bad without make up.
I know that men have a lot of struggles to deal with in terms of expectations of appearance and ‘masculinity’. There is no doubt men have been victims of the beauty industry too. But in the grand scheme of everything, it’s a fraction of what women are exposed to. The society we have found ourselves in expects certain standards from women to look and act a certain way. From little girls, we are subconsciously prodded. All the time. It’s relentless. From toy high heels and make up sets for 3 year olds to massive fuck off billboards with the words ‘Buy yourself beautiful’ looming over as you drive down the M60. Comments that completely disregard the years of work put into any kind of achievement because as long as you’ve got a ‘pretty face’ you’ll be fine. Disney, TV shows, how the news is reported. Magazines dripping in self loathing, adverts on every wall, shop and radio station telling us we are nowhere near good enough but these are the products that will make you feel better. Selling us mascara that creates ‘false lash effect’ and lipstick to make your lips ‘kissable’ and foundation that looks like cement so you can literally paint all your ‘flaws’ away. It’s all about how we look and never about who we are.
They are selling us self consciousness. I’m not sure where it stemmed from but it’s there. And it’s a problem. As we buy these products to boost our confidence, we are putting money and power back into the hands of the very thing that made us feel like crap in the first place. A billion dollar industry that would fall apart if we all believed we were already good enough.
Is make up, as a whole, bad? In my opinion, no.
Is make up on a daily basis for regular women bad? Possibly.
By itself it can be used in unbelievable ways and should definitely be used as a form of expression and style. But in order to get to that freedom of expression without it being assumed of us, we need to completely destroy this idea of beauty that we have been fed for so long. And the role that make up plays so closely alongside it. Only then can it be a true choice.
At the moment, I only have questions and no answers. But I think that if we all start asking ‘why?’ to ourselves and each other more, we might begin to find some real solutions.
And in the meantime, I will be trying to spend my time on learning how to love myself properly.
I’ve found it to be much cheaper.