Ads of Today

Today's media has revealed coverups and tragedy offering differing opinions. I for one am glad it's out there. Some media is biased. FoxNews is extremely biased. However not all media is. Do I believe everything I see or hear? No way. But I am glad the...

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Domestic violence.

Everybody knows how Disney princess are looked forward by a thousand and a millions of girls around the world and even the grown ladies.

                   Domestic violence is something which is a very common issue in the country, be It violence to male or female, even kids for a fact.  Over  86% of the population is a victim of the violence and does nothing but continue to be a victim.

Domestic violence campaign has used a very effective way of conveying the message to the audience as Disney princesses are known for there beauty. it is a very straight forward message to the audience and the campaign is also  very effective as it shows how the victims look like after going through so much. domestic violence should be stopped and by these effective advertisement's it can actual leave an impact.

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Faber Castell.

Faber castell is one of the worlds largest and oldest manufacturers of pens, pencils, other supplies.                                  It operates 14 factories and 20 sales units throughout the globe. The Faber-Castell Group employs a staff of approximately 7,000 and does business in more than 100 countries. 

Faber castle colour pencils are one amongst the first ten colour pencils products. The advertisement here is a very legit way to express there products, the true colours, every colour pencil they have unlike other colour pencils much relatable to the real life colours and thus the artists or the students don’t have to struggle in compromising with another colours.

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3M roller.

The 3M Company, formerly known as the Minnesota Mining and Manufacturing Company, is an American multinational conglomerate corporation.                                         The company employs 88,000 people worldwide and products more than 55,0000.3M has operations in more than 65 countries including 29 international companies with manufacturing operations and 35 companies with laboratories.

The audience targeted for this product are people who work for the household or the women. I like this advertisement because of the way they have showed the softness of this roller through a rabbits skin as a rabbits skin Is known to be the softest.

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Save the wood, Save the animal.

Deforestation removes the shelter and homes for wild animals. It also does go away with their food sources. The wild animals are then forced to go elsewhere to find food. Animals that live in trees are obviously greatly effected by deforestation because when the trees are demolished, their home is eliminated.

The print advertisement below has no particular target audience, it is published for a social cause in awareness of how the trees being cut can affect the wild animals as well. It is a very simple and understood image which states and spreads that with every one tree an animal also goes down.

“WHEN THE WOOD GO, WILD LIFE GOES”

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Dove.

Dove is a personal care brand owned by "Unilever" originating in the United Kingdom.

The products are sold in more than 80 countries and are offered for both women and men.The Dove trademark and brand name is currently owned by . Dove's logo is a silhouette profile of the brand's Unilever namesake bird.

                              The target audience for Dove shampoo are both man, women, youth and the old. Dove has its marketing all over the world not only with shampoo's but also a large variety of other dove products.

The picture layout below is a very simple picture of  famous cartoon character known partially for her hair, having a good day and good hair together is like a cherry on the cake in todays pollution and the atmosphere around us. 

There isn't much to say anything about this picture as the image has a strong impact of itself and that is what I like about this print advertisement.

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Life cycle of Cadbury.

Cadbury chocolates was started in Birmingham in 1824 by John Cadbury. Cadbury dairy milk came up with the mix of milk and chocolate tray which is pretty much how the product still is, no drastic change in the recipe of the product but the packaging and the representation and prominence of the 'glass and half of milk' logo has changed over a period of time.

                                    in 1904, a new recipe is perfected by George Cadbury for milk chocolates and in 1913, dairy milk becomes Cadburys best selling line. in 1998, dairy milk is re launched with the new and modern pack design, but its recipe and unique taste are till very similar to the original recipe and in 2005, Cadbury dairy milk celebrated 100th birthday.

                                    Products of Cadbury

- chocolates: Cadbury dairy milk, Cadbury celebrations, Bourneville, 5 star, Perk, Gems, Toblerone.

-beverages: Bournvita, Tang.

-biscuits: Oreo.

-candy: Eclares, Halls

- gum: Bubbaloo.

                                                 It currently has a market share of 70% in the chocolate market and is way head of its competitors. There Is high degree of brands awareness. the Indian market chocolate market is estimated to beat around 15CR.. it is growing at the rate of 18-20% per annum with 70% of the market share in India, Cadbury I the market leader.

                                               In the Indian market that Cadbury faces any completion from are Nestle and Amul, there are several new and local brands like candico, sweet world, etc. consumers have started showing interest in not just milk chocolate but other varieties like dark chocolate etc. Cadbury dairy milk faces a decline in sales due to new variants being introduced in the market by other brands which could result in the product moving from maturity to decline stage.

                                                  In 1980, Cadbury dairy Milk was positioned as the "perfect expression of love" captured in memorable copy. In 1994 came the path breaking real taste of life campaign. Cadbury dairy milk redefined itself a he perfect expression of spontaneous, shared god feelings, experience. The strategy paid off: brand Cadbury grew by over 50% in sales volumes with the campaign "khaanein wallon ko khaanein ka bahana chahiye"  Cadbury dairy milk aimed to substantially increase penetration levels with the award wining "kucch khaas hai" campaign. The brand penetrated into smaller towns and sales volumes grew by 40%.

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Kingfisher beer life cycle.

UB (UNITED BREWERIES LTD) is the market leader in Indian beer market with a 40% market share. its flagship kingfisher brand alone commands 25% market share. the company however has been focusing on strong beer, which has  driven its growth, the market is now skewed towards strong beer with more than 60% of the market is captured by strong beer market.    

                                   kingfisher has an online marketing system, it is available throughout India. kingfisher has its tie up with large retailers and it also has its association with various lounges which goes hand in hand with its band image.

                                    kingfisher UB groups most profitable and visible brand made a modest entry in 1960's. predicting future growth of beer market in India late Mr.Vital Mallya started expanding the company by acquiring other breweries. as beer consumption was not so popular in India during 1970 UB group started exporting beer to Aden and middle east in order compensate for the losses due to low sale volume.

                                       the real boom came in 1980's when kingfisher brand is launched by dr. Vijay Mallya. The first canned beer was introduced by  Mr. Mallya In India in 1980.another important factor was the increase in per capita income of people when Indian economy opened up in 1990. there were very few competitors in the market which also worked wonders for the kingfisher brand. the kingfisher brand saw phenomenal growth from 1985-1999.as beer market was growing at phenomenal rate in India, in late 2000 various foreign beer brands like Budweiser, Carlsberg, Heineken started entering Indian market  by that time kingfisher became well established brand in the market capturing half of the beer market but due to the entry of the foreign brands its market share started falling. the Indian customers now don't hesitate to experiment as they have enough choice in their hands. kingfisher felt they should diversify and bring new products into the market in order to increase market share. they came up with ultra premium beer to compete with global beer brands. kingfisher came up with brands like kingfisher blue, kingfisher draught, kingfisher ultra mild, etc. it also came up with premium brand like Taj.

As a result kingfisher brand again start growing at a fast pace from 2001-2006.

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Love free wi-fi.

McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets.

‘McDonalds has a mass producion and now that it has introduced free Wi-Fi, it does know how to target its audience. it huge combos with reasonable rates has also been one of the ways to target the audience very easily.

                                      The picture layout below is a very simple print advertisemnet. Today going out is also all about free Wi-Fi, just a few pieces of french fries indicating that there is free internet around and plus you can have your food  without getting worried as to who would have messaged you. 

                                      i like the simplicity of this advetisement where people know that the food and the internet is available which has become one of the necessities .  

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Coca - cola.

Coca cola company being one of the oldest and largest companies having 3,500+ products worldwide, 129 years of happiness and available  in 200+ countries. 

coca cola has never needed much of a publicity among its audience.Its always gotten its aim at the right target. Its sold among a large variety of audience, it comes under mass production.

coke has aways been one of the top favourites for catching up with somebody. Especially for  Movies, lunch, treats, any place the first thing that comes to peoples mind is coke. 

The layout here says it all, it shows how coke can be an excuse for catching up with a good, old or a new friend and i think it will still continue to remain as a favourite in many peoples heart. 

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Adidas.

Adidas is a German MNC that designs and manufactures sports shoes, clothing accessories. It is a mass producton. Right from kids to old aged people use the products of adidas. 

  The advertisement below gives alot of motivation to the target with a low self-esteem. Adidas has been one of the oldest brands around the world and is still on one of the top sports brand. it has always know for motivating the audience and i feel it has still continued to do so because “impossible” is an excuse used majority of people.

The quote used below in this particular advertisement says “imossible is nothing” “impossible is temporary” “impossible is not a declaration but it is a dare” and “impossible is not a fact but it is an opinion.”

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Jhonson’s baby.

jhonson’s baby is a product by “UNILEVER”. Its target audience are mothers and it is also rated a 6.2, it has a large variety of cosmetics for the babies especially.

            This is an advertisement of a jhonsons baby oil. The layout of this advertisement covers it up. How a mother looks at her child shows the “love” “care” and how “gente”the baby is. The smell of the baby for the first time a mother carry’s her child into her arms and then later it is the jhonson baby’s oil or a product which she uses to take care and be gentle with.

the reason why i love this advertisement is because of the way it is presented. it touches the heart of most the audiences and the wordings written just shows the amount of feelings that can be spoken without speaking in a drop.

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“Get the door, its Dominos.”

Since 1960. an American restaurant. Dominos has been one of the most prefered pizza restaurant among the audience. its target audience is a mass production.

                       Dominos has always given varieties and options to its audiences. It has focused on its aundience throughout in a different way by giving offers depending on the target.

The layout of the advertisement here is very much understandable. it does not need much of a thought to what it is, it is very clear as to what it being said here. They follow a simple rule which is :

                                      “Faster tastes better.”