Advertising News

Arthur Habrial French communications student London twitter: @arz_h

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TNT, your daily dose of drama

And if you didn't know the previous campaign:

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The check-in thief

The goal was to show the advantages of Santec Security Systems in a surprising and entertaining way. The strategy was to show, how risky new media such as Facebook or Twitter can be, and that Santec Security Systems are always the best solution for the households.

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Windows 8, fast & fun

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Red is dead

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The lost choir

The spot was realised by the Grey Wordlwide agency (Germany) and will be broadcasted on television and cinema.

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'The breath'

For its 20th anniversary, a new campaign is launched. It's the W&Cie agency (creative director: Ivan Piersens) that signing this spot for the Fondation Nationale Solidarité Femmes (National Foundation for Women Solidarity). 

A minute long and called 'the breathe', it will be broadcasted on French television.

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Foot Locker ft. Kirye Irving

The last Foot Locker's spot is just amazing. We can see the Cleveland's basketball player Kirye Irving jump to make a dunk but he's stopped in midair. 

The spot is very well realized (agency : BBDO New York) and i let you see it in the following video. Feel free to tell us what you think about it !

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BMW and its new model

A mailing very original which allows a single and collector mail for the german brand's fans.  Here is the making of the operation !

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Saturn and the riot city

See more in the following video !

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SEARS OPTICAL

I just wanted to share with you these two great prints for Sears Optical, made by LG2 agency (Canada). Unfortunately I have no other information about their publication date or their supports but I just found the idea very clever !

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DUREX THROWS YOU WATER BOMBS

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L'INVITATION AU VOYAGE

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SUMMARY OF THE YEAR AWARDS

The 5 most winning campaigns in 2012:

Rank                      Campaign                            Agency                             Video                     

1/    Chipotle - Back to the start                    Creative Artists Agency           Link 2/    Canal + - The bear                                 BETC Euro RSCG                   Link 3/    American Express - Small Business      Crispin P + Bogusky                Link 4/    K-Swiss - MFCEO                                  72 and Sunny                          Link 5/    Austria Solar - Annual report                  Serviceplan                             Link

The 5 most winning agencies in 2012:

Rank                            Agency                                                   Awards                     

1/               Wieden + Kennedy (USA)                                   595 2/               Creative Artists Agency  (USA)                           490 3/               BBH (UK)                                                            430 4/               Serviceplan (GE)                                                425 5/               BETC Euro RSCG (FR)                                       415

The 5 most winning brands in 2012:

Rank                            Brand                                                  Awards                     

1/                          Nike                                                      700 2/                          Google                                                  635 3/                          Procter & Gamble                                 575 4/                          Volkswagen                                          550 5/                          Daimler                                                 500

The 5 most winning networks in 2012:

Rank                            Network                                                 Awards                     

1/                  BBDO Worldwide                                           700 2/                  Ogilvy & Mather                                              635 3/                  DDB Worldwide                                              575 4/                  Young & Rubicam Group                               550 5/                   Leo Burnett Worldwide                                   500

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NEW SPOT FOR NESPRESSO

Lowe Stratéus agency and Nespresso present the new spot of the saga. The film features the unique and exceptional relation that Nespresso tied with each of its members.

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FOGGY MOMENTS CAN BE RISKY

After an initial viral campaign in 2011 "Having a foggy moment?", Herezie agency signs a new communication campaign for this range. Three new spots are available (Hospital, the marathon and the restaurant) with the slogan "Foggy moments can be risky". Made in Canada by Jon Barber (production company OPC), they show in a humorous way the risks when you have fogged glasses...

The spots are visible from yesterday (8th November) in viral marketing on the YouTube channel Optifog Lenses. They will be relayed by other media online and offline in Europe then in Asia.

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THE BROTHER'S SYMPHONY ORCHESTRA

MIDI (Musical Instrument Digit Interface) controlled, each element produces a specific sound and all of them are synchronized by the magic of the computer to interpret "The times they are a-changin" by Bob Dylan. Finally, after many hours of work, here is "Printer Orchestra" a video where 97 electronic components interpret for just 2 minutes a music for the enjoyment of internet users.

And just for you, here is the making of :

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CREATIVE IS A HARD WORK

The Eurobest Festival (festival of creativity in European advertising agency) will be held from the 28th to 30th November 2012 in Lisbon.