TXT’s logo chronicles how they’ve grown up
The history and surprising depth behind the group’s animated logos
2023.03.07
One fan put it perfectly in a comment on The Name Chapter: TEMPTATION logo video that was released on December 15: “Only TOMORROW X TOGETHER could announce their comeback like this.” An animated logo is always one of the first reveals in the lead-up to their comeback. For every album, the group unveils a variation on their logo that functions as a hint toward the meaning behind the upcoming release. Unlike for previous albums, the undulating TEMPTATION logo represents a young man swayed by temptation.
Choi SeaYol, who works in the BX2 department behind TOMORROW X TOGETHER’s artist and album branding, went with a shade of green for the TEMPTATION background. He thought of it as a color that “has a sense of youth like a seedling, weakness, purity and yet peculiar like poison or liquor—and something somehow dark about it.” After losing everything, even love, in minisode 2: Thursday’s Child, their previous release, TOMORROW X TOGETHER is on the brink of being cut off from the world completely. In The Name Chapter: TEMPTATION, they shift their focus from their relationship with others and onto themselves. Unlike The Chaos Chapter: FIGHT OR ESCAPE days, when there was a clear choice to make, they now find themselves facing a world where it’s impossible to even differentiate good from bad. You can hear it in the way YEONJUN’s voice is warped in the logo video when he says the line, “It’s so sweet. But I should find my name.” They’re no longer waiting for someone to rescue them from this world; now they have to steel themselves against temptation without any help. “We’re focusing our efforts on making sure the TOMORROW X TOGETHER logo conveys what the artist is currently going through that’s allowing them to grow,” Choi explains, “and a bit of what they’re likely to face in the future.”
Читать дальше
