brands, marketing, market research, and consumer behaviour
A Scoop.it all about marketing and market research.

Kiana Khansmith
Keni
Aqua Utopia|海の底で記憶を紡ぐ
Xuebing Du
trying on a metaphor
will byers stan first human second
Sweet Seals For You, Always

Andulka

Product Placement
sheepfilms
Mike Driver
let's talk about Bridgerton tea, my ask is open
taylor price
$LAYYYTER

oozey mess
noise dept.
tumblr dot com
occasionally subtle
todays bird

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@aidanmor-blog
brands, marketing, market research, and consumer behaviour
A Scoop.it all about marketing and market research.
All from our old Adbusters magazines from the late 90's courtesy of my Dad.
“We're consumers. We are by-products of a lifestyle obsession. Murder, crime, poverty, these things don't concern me. What concerns me are celebrity magazines, television with 500 channels, some guy's name on my underwear. Rogaine, Viagra, Olestra...”
Chuck Palahniuk, Fight Club
How much control over everyone a select few of individuals have is just plain wrong. This was an eye opener.
*EDIT* Go to this link.
assets.econsultancy.com/images/0003/9353/media_consolidation.jpg
Can't wait for the holidays! Another time of the year where we spend all our money to buy more stuff!
This amazing and scary footage of the raw greed that consumerism is at its lowest point. The day after Americans celebrate how thankful they are for what they have, they turn into a mob, breaking down doors, yelling at the workers, etc.
We no longer live life. We consume it.
Vicki Robin
I thought this was interesting.
Swap-City
Today we did exchange city. Every student either brought a skill or an object that we could use to trade with another classmate. I thought this was a great way to bring us together as a community, and a new way to get stuff, at the same time as getting rid of stuff you don’t need. When I was looking for something, I ran around my room for 10 minutes looking for things that I have two of, and eventually settled on a card game and two books
This is another great way to reduce our waste. Instead of throwing away stuff that we don’t need, we can swap it for something new! We get to reuse old objects and teach others new skills. If we have an ability to make something, this gives us fresh opportunities as a producer to give the consumers something new or locally grown. I hope that even if something is more expensive, we would value locally made/grown products and this is just another way to support those producers. One of the main issues with this barter/trade system is efficiency. This system is inefficient, and time consuming. But depending on how you look at it, the pros outweigh the cons.
Mindless consumerism!
Our debate on which country had a better quality of life, the United States or Canada.
We had to re-record our debate once. On the American side we had myself (Aidan) and Garrett, and on the Canadian side we had Paul & Reuben. I think that we definitely could have used more time discussing the debate because I edited out around 5 minutes of debate.
Our pillars were:
1. Lower taxes
2. More freedom (America has more freedom about what they get to spend their money on.
3. Larger Economy/More diversity (Americans own most of the major companies)
I think both sides did a great job and both also brought up some excellent points. I especially found this hard because I was adamant that Canada had a better quality of life. During preparation and the actual debate I found that there were some points that I could agree with on the American side. They are a lot more free with their money, and can spend more of it on what they want but the overall benefits that come with social policies in my opinion are better for our community as a whole. We can’t go thinking about how I can get ahead, we need to think about how WE can get ahead. Afterwards, when I was thinking about the debate I thought of some more facts for the american side, like how they were more developed (roads, airports, etc.) and that they had much more trade. I should have also been thinking about how phycial things affect our quality of life (weather, land, population, etc.). I think that if I did, I would have had stronger arguments.
Our debate on which country had a better quality of life, the United States or Canada
This picture shows how we all willingly advertise for companies, by paying them.........
http://funknbeans.com/wp-content/uploads/2013/08/calvin-and-hobbes-comic-logo-branding-consumerism.jpg
GINS/Consumerism Mashup
GINS Consumerism mashup
My GINS book, Freedom Writers Diary, is a tale about various kids who encounter racism, violence, bad education and poverty on a day to day basis. Almost all the kids in this story come from broken homes, and more often than less, are barely scraping by. One kid and her family are evicted. Another doesn't have money for the hospital and yet another boy doesn’t have enough money to get his brother a lawyer. Through the entire book, we encounter poverty, whether that's in the books that they read or the kids themselves. Almost none of the kids can afford stuff like laptops, and video games and stuff like that. Instead they get racism, violence and the sorts. Usually the kids don't seem to care about the latest fad, or brand name items. They don’t go out of their to wear stuff like that because no one cares (or so it seems in the book). On Maslow’s hierarchy of needs, safety is second on the pyramid, and that is something that a lot of these kids are missing. There is lots of gang violence and racist violence, which is not safe. This disrupts the whole hierarchy and for the kids that are safe, they usually are missing some other aspect of the hierarchy. Some of them are made fun of everyday, and almost all of the kids think that they are stupid. Teachers and adults have been telling them that their unteachable, or stupid, so they have no self esteem, and think that they can't really amount to anything. So at least one kid doesn't have one of those needs fulfilled, and many have mutiple not fulfilled. I think is partly why there values are different than someone who has all or most of their needs fulfilled. They have a way different quality of life then the Americans we hear about on the media.
Week of Groceries
This is (most of) the food I eat at my house (either my Mom's or my Dad's) during an average week. This of course includes breakfast, lunch, dinner and everything in-between. There are a few things that aren't included (pizza at the end of the week and anything that may have changed in the plan for the week). This includes a lot of ingredients because we usually don't eat straight from the package but there would be more if I was at my Mom's house. We shop at places like Superstore and Safeway because they are cheaper and it definitely reflects on our choices about what we buy for each week. I think my sister and I definitely snack a lot, After school, during movies, after dinner, etc. That fact shows for what we buy too. We have lots of crackers and fruit, plus lots of juice. Our family doesn't really have any restrictions on food, so that isn't a factor that changes our choices. Before this project I never really thought about what I eat during your average week, and this definitely changed that.
Kellogg's Boycott
Some people in North America are worried about what ingredients Kellogg's uses. They are mainly concerned about the potentially harmful genetically modified organisms that this company uses.
Kellogg's is a brand that specifically targets children and generally has a family friendly image. This could pose a problem because children are still developing and are more susceptible to any harmful side affects of the high use of pesticides and toxic herbicides and the general un-healthiness of the products they advertise.
Kellogg's also sells products abroad, but without GMO's due to Europe's anti- GMO laws. Why don't we deserve the same?
Kellogg's markets its un-healthy cereal to children as young as two. They spent $162 million alone in 2011 in advertising to children. The least unhealthy cereals are marketed to children, should this be allowed? These cereals pose a major health problem, and should not go unchecked.
When California wanted to make it mandatory to label products that used GMO's, Kellogg's spent almost $800,000 to convince voters that this was a bad idea.
If you want to read more visit these websites:
http://gmofreeusa.org/kellogg/
http://www.organicconsumers.org/kelloggs.cfm
Logo:
http://adhistory.wikispaces.com/file/view/Kelloggs-web_logo.jpg/73279641/Kelloggs-web_logo.jpg