Our target customer is of the female gender, around the age of 16-40 years, and in need of a purse. In a broad sense, this customer leans more towards fashion and style, but not dismissing the need for functionality in the purse. The product must be appealing to the eye and be useful throughout one's daily life. So to have a positive impact on our customer, we must combine (and balance) fashion and functionality into a single item.
In order to persuade our target customer to buy our product, it must have the features, applications, uses, etc. that the female desires. As such, our product, the Queen Bee Purse (Penelope Purse – 'Chirp'), must meet the requirements to successfully persuade any willing individual to check out the item.Â
The requirements described in a message focused towards the customer:
It has a nice, sleek, design, with an adjustable strap. The colors are not too extravagant to blind ones eye, but soft, dark and light blues to produce a rather calming feeling. To top it off, a little bird has been added to show a touch of gentleness. Made out of faux leather and waterproof, with plenty of space to store your accessories, what more could you ask for in a purse?
A filming company that I believe would be most suitable for advertising our Queen Bee Purse is the Live Life Company. They do videos of all types, from music videos to infomercials. The quality in the production of their videos is top notch and looks very professional. As they specialize in videos to be produced for online usage, they would be the best choice for a video that could demo the purse, and then put it up on our website. They have the equipment and personnel to make a fantastic commercial for the Queen Bee Purse. The clients (such as us) would also be informed and updated during the entire process to make sure they are producing a video that meets our requirements and desires.
http://livelifecompany.com/
The Photographer that I believe would be best for this product is a man name Mark Delong owner of Mark Delong Photography. They Focus on fashion, music, celebrity, lifestyle, and commercial advertising. Also Mark Delong has been working as a professional for 15 years. Creating designs and images for Bravo, Bridgestone, Gatorade, Cirque Du Soleil, and even Vogue. With his vast amount of clients. Delong has become flexible in all aspects of advertisement. With the use of his elegant lighting techniques, and diverse style of photography. Mark Delong should have n problem putting a bird on the Queen Bee Purse.
http://www.markdelong.com
A writer which believe who would really sell the Queen Bee Purse is Jonathan Krisel, co-creator and writer for Portlandia. As a writer Krisel would bring a very interesting aspect to the Queen Bee purse. Do to the fact, that he is career consists of many shows including: Tom Goes to
the Mayor, Saturday Night Live, and of course Portlandia. Krisel’s experience in comedy can bring a new perspective to the Queen Bee Purse, because without some comedy most commercials would be dead in the water. Also since Jonathan Krisel is also the creator of the comical saying of “ Put a bird on it,” he has ideas on how to make the saying or the product go further.
 http://www.ifc.com/shows/portlandia/cast-and-crew/jonathan-krisel-co-creator-writer-and-director-of-portlandia
Or http://jonathankrisel.com