alex moncada

Visual designer with a goal to bridge the gap between societies through the power of design. +

[alexdepozo]

Worked as a Design Intern for jkr at their Singapore office from March through May of 2018. 

Here, I supported design teams in the creation, development and execution of projects for South East Asian markets (China, Indonesia, Singapore, India and Myanmar), ranging from corporate identity, to FMCG packaging and motion graphics for promotional campaigns.

Kraft Heinz: FMCG packaging for different brands. 

Dji Sam Soe: Concept ideation and execution of package design for the Super Premium cigarette pack.

Fonterra: Visualization and research for brand identities. 

Jif Jaf: Visualization, FMCG packaging and motion graphics.

Mundipharma: Visualization and FMCG packaging.

Opus by Prudential: High Net Worth corporate identity program.

MacArthur: Visualization and research for their brand identity.

Tiger: Visualization and motion graphics.

Glucon-D: Promotional campaign developed.

[alexdepozo]

Paradox: A Cultural Harmony

identity | exhibition | merchandise | promotional

ADAA 2018 Semifinalist

Gold Medalist SCAD Secession 2018

Objective: Paradox is an exhibition that offers a space illustrating how two cultures can be combined through their visual language to create imagery that is beautiful and captivates the viewer, allowing them to understand and explore the idea that different cultures can likewise coexist together in harmony.

It also allows for people to get inspired into exploring by removing that fear of the unknown, by creating a space design for the contemplation and understanding of languages and life outside of the comfort zone.

Concept: In the end, it is all about the actual intertwining letterforms as a metaphor for harmony that can ultimately be translated into a more cultural sense. 

Theme: The idea of Paradox was conceived as a way to merge different life experiences and realms together, to show that we are not as distant and divergent as we think we are. In this case, the two languages chosen were Korean and English, not only to narrow the distance between the East and the West, but also because of the current events happening in our global society.

Process: A lot of trial experimentation ensued, to tie together two seemingly distant typefaces into an individual system, where the prevalence of one language over the other becomes invisible. Ink became the prominent medium for the project, being used as a way to understand how the elements would clash and leave an impact in a physical space, while also creating the graphic elements of the exhibit; the ink also being a medium that was used by both cultures as a way to communicate even to this day.

To access digital process book, click here.

To access the promotional gifs, click here.

[alexdepozo]

Nücli: An Earthquake Relief Platform

identity | ux/ui | promotional

ADAA 2018 Semifinalist

Finalist SCAD Secession 2018

To watch the promotional video, click here.

Objective: nücli is a platform that aims to facilitate how people deal with the aftermath of earthquakes. Currently, nothing like this exists in the market and after a series of recent events, it’s clear that there needs to be a system that could potentially help save people’s life. 

There is no need to juggle between different apps to help in a cause, or to fall for false information, when there is one place that filters everything and facilitates the aid provided to the victims of these natural catastrophes. 

Concept: The earth is the pillar of human kind, but it is also its sole denouement. Which is why nücli aims to use the power of design and technology to improve the way humans respond to natural disasters. 

Process: The platform was the response to a feeling of uselessness that awoke due to the seeing how little there could be done while being away from a traumatic experience. It was done in an effort to shorten that distance and to be able to use the tools available to help in any way possible. 

Theme: If moments of crisis show us something, it is that we all want to help in any way we can, no matter how small we think our contribution is. This is why nücli was born, because we can never be too prepared when tragedy happens, but we can at least try to do the best we can with the skills and tools we have.

To access the process book, click here.

[alexdepozo]

Bundle: Fusion Cuisine

identity | packaging | print | signage | ux/ui

Objective: A fusion cuisine restaurant based in Brooklyn, NY. Bundle draws its flavors from all around the world to create and serve fusion burritos and inspired sides in a relaxed environment that is clean, simple and vibrant. 

Concept: It is an escape from regular life with a welcoming atmosphere, unique flavors and a visually appealing environment. Catered towards people demanding an experience of both good food and good design, the restaurant keeps up with trends in unpretentious ways. 

Theme: The name “Bundle” was conceived to escape the connotations that the public has towards burritos and wraps. That way, a new experience that is solely attached to the restaurant is created and maintained through the attention to customers and the consciousness with the ingredients that are used. 

Process: A group project originally, my role as a designer was the co-creation of the stationery, menus and packaging. However, for the redesign of the project, I further developed the signage, menu design, app and web to form part of a more dynamic yet cohesive system. This was done through the use of a modular grid that expands through both the digital and physical media used for the deliverables.

[alexdepozo]

Jörd: Travel Brochure

identity | publication | packaging

Objective: Jörd is a travel agency that provides personalized, unique and alternative custom-made trips to its customers, with an emphasis for the unknown. All behind the idea of exploring the “new ground”, to bust out of the mundane routine. 

Concept: The word Jörd in itself being a melting pot of different cultural beliefs, as it means ground in several languages and has a big importance in the Celtic culture as the reincarnation of the Earth, provided a good starting point to explore said this new ground. 

Theme: Every Facet became the new and reinvented language tour. Designed for those who seek to become one with the locals and the cultures of the cities, the tour allows people to create adventures never thought before on a vacation trip. 

Process: This idea of crystals is translated by using diamond motifs throughout the booklet, where all the images are contained. Making reference to the idea that said knowledge is found within these crystals during the trip. Furthermore, a dynamic grid which includes diagonal lines in the composition takes on the idea of continuous movement in a new direction, one of the values of Jörd. 

To access the digital brochure, click here.

[alexdepozo]

Localist

identity | ux/ui | promotional

ADAA 2017 Semifinalist

To watch the promotional video, click here.

Objective: Emerging designers and developers lack professional connections, while local businesses need reliable and affordable talent. This is why localist was born, an app that connects designers and developers with local businesses through freelance work. 

Concept: localist uses tools to help both parties of its target market, by providing access to features like in-app instant messaging and roadmaps to further emphasize that sense of organization and punctuality that is a staple in the business world. 

Theme: Based on this, the visual language of the platform was meant to be minimal for the user to focus on the features rather than the aesthetic distracting from the main purpose of it. The theme of it being “local professional, organized”, the features are arranged in the order that they are going to be needed, with the job listings acting as the home page for easy access without minimum distraction. 

Process: As the visual designer, my role involved the creation of the identity program, choosing the color palette and typography, creating the graphic elements and icons for the interface, as well as acting as the art director by making sure the interface design worked and fulfilled the design language proposed. 

This project was done in collaboration with:

Shabnam Kashani

Kyler Emig

Kaleb Fulton

[alexdepozo]

Le Klairel

identity | publication | stationery | typography

ADAA 2017 Semifinalist

To access the digital cookbook, click here.

Objective: Le Klairel is a concept-restaurant inspired by French painter Claude Monet. A culinary delight, it is a high-end restaurant that offers a wide variety of great aesthetically looking dishes with homegrown edible flowers that imitate the colorful and natural palette of the artist’s Impressionist paintings. Located in his old house in Giverny, visitors get to enjoy the views of a phenomenal Japanese Garden that was once the source of inspiration for the creation of paintings that still awe anyone who sees them.

Concept: The name “Klairel” is a play between the words eclair (light) and etincelle (spark). It is meant to be a short, soft sound that symbolizes a place where an elusive warm light enraptures through the wind’s whisper. 

Theme: Inspired by Monet’s paintings, the restaurant aims to create a sense of calmness and that of being in a place surrounded by a not-so-vibrant natural environment, while having the human element stand in the background as a foundation for the project. 

Process: Further expanding on this inspiration, edible flowers were chosen as the theme of the restaurant, as flowers were one of the painter’s favorite subject; hence the garden that he built with a huge dedication to the flora. By giving life to Gabriel Monet, Le Klairel was born with the idea of someone finding their calling later in life by accident. 

To access the process book, click here.

[alexdepozo]

Illustration Booklet

animation | illustration | print

Illustrations listed by appearance:

Charles de Lint’s story Our Lady of the Harbour is a contemporary retelling of The Little Mermaid by Hans Christian Andersen. 

“The Artist Obsessed” is a cover done for the Art Direction Magazine. 

“A Cat’s Diary” is a collection of four spot illustrations.

The two-spread illustration done for the article “Opposites Attract” is a representation of good and evil shown through the halo and the snake.

The “Monster Succulents” is a collection of four different character designs.

“Dark Prince” morphs animal and plant into one being, with the focus of the spirit animal and plant in mind. 

The collage done for “The Green Model Eats Deliciously” represents the idea of models not physically eating, but rather feeding their minds with negative thoughts

[alexdepozo]

#fuerzamexico

identity | packaging | promotional | web design

Objective: #fuerzamexico was a social campaign created to draw attention and raise awareness about the earthquakes that struck Mexico City in September of 2017. It was a collaborative effort done by Mexican students who were abroad during the situation, and feeling helpless, decided to turn to the new community that they started calling home.

Concept: It was all about getting the message out there as soon as possible, because people are more involved when events are recent, and so the entire campaign was produced in a single night. Drawing inspiration from social media and what people were doing, #fuerzamexico became a hashtag that united people and Mexicans all around the globe in an effort to help in any way that was possible. 

Theme: With this need for the information to reach people as fast as possible, the campaign was developed around the idea of universal icons, that were simple yet charming, and would attract viewers through different channels. The  purpose was to give people who have never experienced an earthquake, a realization that their money is worth more than they know. 

Process: The logo developed, alongside the flyers and stickers were part of the original campaign, that was carried out a week after the event happened in Forsyth Park. The website design and package design were created as an extension of the original program, to expand the message on how people take physical interactions, and continue to develop them across digital media.

This project was done in collaboration with Yvette De Soto and Andrea Ramirez, who did the research and helped to plan the actual campaign carried out in October 1, 2017 at Forsyth Park (Savannah, GA).

[alexdepozo]

Neenah Paper Sample Booklet

print | illustration

To watch the video, click here.

Concept: The concept for the project is based around the magnolia tree, specifically the Magnolia x soulangeana. The tree became the focus of the booklet because as an early spring bloomer, it gives the world a certain sense re-birth of color after the dull greens and browns of the winter season.

Objective: It’s because of this, that the purpose of the booklet is to guide the reader through different instances around the world, starting with a dark color palette that transitions throughout the book to light and then back to a night scene, symbolizing the end of the book. Rather than telling a story, it is more a stage where the different trees portray emotions, from being in a group to being all alone at night.

Theme: The folds and die-cuts are used to further emphasize the concept of the flowers and trees. They help explain the process of growth and evolution within a tree’s life, starting from just a glance of the tree to a complete visual about it in some cases. 

Process: The paper that will be used for the project is going to be the Environment Paper line by the paper company Neenah, which is made out of sustainable practices and 100% renewable energy. This in a way seems ironic, since it is a book about trees made out of the leftovers of what a tree used to be. However, there is a sort of disconnection in the print world and a concern for the environment, which should be a design issue when considering the current state of the world. 

[alexdepozo]

Reel 2017

motion graphics 

A compilation of my motion graphics work done during my academic years at SCAD: 

0:00 "Ride" 

0:05 "Graphic Design: A New History" 

0:08 "Fruit Stand" 

0:11 "Ride"

0:13 "Graphic Design: A New History” 

0:16 "Ride" 

0:18 "Fruit Stand" 

0:23 “Self Infographic” 

0:26 “Paradox Promotional Campaign” 

0:28 "Ride" 

0:31 "Graphic Design: A New History” 

0:33 “Localist” 

0:35 “Nücli Promotional Campaign” 

0:38 “Localist” 

0:43 "Graphic Design: A New History” 

0:46 “Localist” 

0:48 “Nücli Promotional Campaign” 

0:51 “Paradox Promotional Campaign” 

0:53 "Graphic Design: A New History” 

0:56 “Nücli Promotional Campaign”

0:58 “Paradox Promotional Campaign” 

1:01 "Ride" 

Music by: Halsey “Ghost” (Instrumental Version)

[alexdepozo]

Process Book

To see the entire process book, click here.

A small collection of my process work for ten of my projects, to get a sneak peek of what happens inside this head of mine, because I don't even understand it myself. 

For more in detail process, there’s also the complete process books for:

Paradox (click here)

nücli (click here)

Le Klairel (click here)