#identity program

[alexdepozo]

Bundle: Fusion Cuisine

identity | packaging | print | signage | ux/ui

Objective: A fusion cuisine restaurant based in Brooklyn, NY. Bundle draws its flavors from all around the world to create and serve fusion burritos and inspired sides in a relaxed environment that is clean, simple and vibrant. 

Concept: It is an escape from regular life with a welcoming atmosphere, unique flavors and a visually appealing environment. Catered towards people demanding an experience of both good food and good design, the restaurant keeps up with trends in unpretentious ways. 

Theme: The name “Bundle” was conceived to escape the connotations that the public has towards burritos and wraps. That way, a new experience that is solely attached to the restaurant is created and maintained through the attention to customers and the consciousness with the ingredients that are used. 

Process: A group project originally, my role as a designer was the co-creation of the stationery, menus and packaging. However, for the redesign of the project, I further developed the signage, menu design, app and web to form part of a more dynamic yet cohesive system. This was done through the use of a modular grid that expands through both the digital and physical media used for the deliverables.

[kellycomarketing]

New identity for the The Institute of Contemporary Art in Boston dedicated to contemporary art. Pentagram delivers a new identity that is bold, flexible, modern and accessible. The new identity program elevates the museum’s position as a world-class arts institution and at the same time continues its support of the community and enhanced social engagement.

The new logo is part of a comprehensive identity system that includes print collateral, website, animations, merchandise and a new program of signage and environmental graphics for both the original Diller Scofidio + Renfro designed building and the ICA Watershed. The color palette is bright, inviting and contemporary with an intentional playful edge that fits the renowned institution and its place in the art world. Let’s all plan a trip to Boston and see this impressive work in action...

[alexdepozo]

#fuerzamexico

identity | packaging | promotional | web design

Objective: #fuerzamexico was a social campaign created to draw attention and raise awareness about the earthquakes that struck Mexico City in September of 2017. It was a collaborative effort done by Mexican students who were abroad during the situation, and feeling helpless, decided to turn to the new community that they started calling home.

Concept: It was all about getting the message out there as soon as possible, because people are more involved when events are recent, and so the entire campaign was produced in a single night. Drawing inspiration from social media and what people were doing, #fuerzamexico became a hashtag that united people and Mexicans all around the globe in an effort to help in any way that was possible. 

Theme: With this need for the information to reach people as fast as possible, the campaign was developed around the idea of universal icons, that were simple yet charming, and would attract viewers through different channels. The  purpose was to give people who have never experienced an earthquake, a realization that their money is worth more than they know. 

Process: The logo developed, alongside the flyers and stickers were part of the original campaign, that was carried out a week after the event happened in Forsyth Park. The website design and package design were created as an extension of the original program, to expand the message on how people take physical interactions, and continue to develop them across digital media.

This project was done in collaboration with Yvette De Soto and Andrea Ramirez, who did the research and helped to plan the actual campaign carried out in October 1, 2017 at Forsyth Park (Savannah, GA).

[alexdepozo]

Le Klairel

identity | publication | stationery | typography

ADAA 2017 Semifinalist

To access the digital cookbook, click here.

Objective: Le Klairel is a concept-restaurant inspired by French painter Claude Monet. A culinary delight, it is a high-end restaurant that offers a wide variety of great aesthetically looking dishes with homegrown edible flowers that imitate the colorful and natural palette of the artist’s Impressionist paintings. Located in his old house in Giverny, visitors get to enjoy the views of a phenomenal Japanese Garden that was once the source of inspiration for the creation of paintings that still awe anyone who sees them.

Concept: The name “Klairel” is a play between the words eclair (light) and etincelle (spark). It is meant to be a short, soft sound that symbolizes a place where an elusive warm light enraptures through the wind’s whisper. 

Theme: Inspired by Monet’s paintings, the restaurant aims to create a sense of calmness and that of being in a place surrounded by a not-so-vibrant natural environment, while having the human element stand in the background as a foundation for the project. 

Process: Further expanding on this inspiration, edible flowers were chosen as the theme of the restaurant, as flowers were one of the painter’s favorite subject; hence the garden that he built with a huge dedication to the flora. By giving life to Gabriel Monet, Le Klairel was born with the idea of someone finding their calling later in life by accident. 

To access the process book, click here.

[alexdepozo]

Nücli: An Earthquake Relief Platform

identity | ux/ui | promotional

ADAA 2018 Semifinalist

Finalist SCAD Secession 2018

To watch the promotional video, click here.

Objective: nücli is a platform that aims to facilitate how people deal with the aftermath of earthquakes. Currently, nothing like this exists in the market and after a series of recent events, it’s clear that there needs to be a system that could potentially help save people’s life. 

There is no need to juggle between different apps to help in a cause, or to fall for false information, when there is one place that filters everything and facilitates the aid provided to the victims of these natural catastrophes. 

Concept: The earth is the pillar of human kind, but it is also its sole denouement. Which is why nücli aims to use the power of design and technology to improve the way humans respond to natural disasters. 

Process: The platform was the response to a feeling of uselessness that awoke due to the seeing how little there could be done while being away from a traumatic experience. It was done in an effort to shorten that distance and to be able to use the tools available to help in any way possible. 

Theme: If moments of crisis show us something, it is that we all want to help in any way we can, no matter how small we think our contribution is. This is why nücli was born, because we can never be too prepared when tragedy happens, but we can at least try to do the best we can with the skills and tools we have.

To access the process book, click here.

[alexdepozo]

Jörd: Travel Brochure

identity | publication | packaging

Objective: Jörd is a travel agency that provides personalized, unique and alternative custom-made trips to its customers, with an emphasis for the unknown. All behind the idea of exploring the “new ground”, to bust out of the mundane routine. 

Concept: The word Jörd in itself being a melting pot of different cultural beliefs, as it means ground in several languages and has a big importance in the Celtic culture as the reincarnation of the Earth, provided a good starting point to explore said this new ground. 

Theme: Every Facet became the new and reinvented language tour. Designed for those who seek to become one with the locals and the cultures of the cities, the tour allows people to create adventures never thought before on a vacation trip. 

Process: This idea of crystals is translated by using diamond motifs throughout the booklet, where all the images are contained. Making reference to the idea that said knowledge is found within these crystals during the trip. Furthermore, a dynamic grid which includes diagonal lines in the composition takes on the idea of continuous movement in a new direction, one of the values of Jörd. 

To access the digital brochure, click here.

[thebuildblog]

Condiment Adopted A Laboratory Animal Today

The above is what laboratory animal testing looks like. Most envision rats and rabbits, which in itself doesn’t make it okay, and most erroneously believe it is how medicine advances, and how medical, household and beauty products are able to be ‘safe’ and ‘effective’ for humans. 

But that’s not actually not really true. Some facts:

98% of medical drugs and treatments fail and often harm humans in human trials after animal testing. 

Studies have shown that regardless of harming animals in animal testing, a great number of products are released on the market for human use anyhow. 

There are no laws in the United States that require animal testing of beauty or household products -- and even if there were, every single raw material and finished product on the market have been in use by humans for decades in addition to having been previously animal tested before being available on the market.

Animal testing is illegal in all of the European Union, Israel, Norway, and India with Brazil, the United States and Australia considering it as it is not truly statistically proven effective, and more effective methods for testing including and particularly in medicine have been developed. 

Corporations mainly continue to test where it is not required by law to be able to defend themselves in the event that their products harm people. 

Most people don’t realize it, but it’s dogs and cats that are predominantly used in animal testing, particularly beagles as they endure the severe abuse better than other breeds due to their gentle nature and willingness to please. 

9′s media project, Condiment, adopted an animal being used in animal testing today, a cat that is in the lab at Michigan State University. We named it Sweet Pea. They’ll be sending details about our kitty, and Sweet Pea will get a name instead of the number tattooed on its ear (as how all lab animals are marked). The organization advocate for her release as they do all lab animals.

I do not purchase household or beauty products that are tested on animals if I can help it or am aware that they have been animal tested either, and we don’t feature beauty or household products or companies that are known to test on animals in Condiment either. It’s really easy to make the change, as a ton of brands do not test today. You can find out which do and do not here. 

People think it takes a big effort or a lot of money to help animals, people, the environment or change the world, but it’s really the little things that do it. 

Photo credit: Beagle Freedom Project