Course name: Issues in Mass Communication.
Today, the media has become one of the most important means used to communicate with individuals, governments, and all classes of society alike, which contributes to communicating social issues to the world, as the media is an important source of awareness and building community thought, and it has a major impact in the process of forming public opinion, Besides influencing the formation of their intellectual and political interests and orientations, and developing their intellectual, academic and social levels, therefore it is necessary to study the media and understand the ways and methods that follow in influencing the world and think critically, in this task there are many topics and issues discussed in the course, the most prominent of which is Media disinformation , Hate Speech.
During the course, several media issues were discussed in the Tumblr program and the classroom.
2. cognitive strategies in the media.
3. communications used in World War I and II, the Cold War, and America's war on Iraq.
4. How media outside Oman present race, gender (Male, Female, third gender) and class.
5. Selfie and narcissism - fame online copy.
7. The role of the media in health education.
8. Comics in the time of covid-19.
9. Discussing two hypotheses.
- Hypothesis 1 - Citizens have the right to know.
- Hypothesis 2 - Citizens do NOT need to know everything.
10. perspective about media ethic challenges.
The topics were linked by finding a common idea about the media issues discussed in the classroom and the Tumblr program, by linking the idea of the topics together, and reached five common ideas.
1. Communication strategies
Effect on the subject of:
b) perspective about media ethic challenges.
c) The role of the media in health education.
d) cognitive strategies in the media.
e) communications used in World War I and II, the Cold War, and America's war on Iraq.
- The strategies of communication are represented in (publicity) that can mobilize public opinion on a specific issue by exaggerating, misleading and lying in the manner of presenting the issue in order to gain support and support, and whoever presents the negative image of the enemy confirms this by showing everything that highlights the positive image of himself through an attempt to mobilize support And nurture the belief that what he intends to do is in the interest and well-being of all human beings.
- The media face many challenges, and there must be strategies that organize the communication process between the media and the target audience, for example, the truth and the public interest. The media has become more restrictive because the truth will sometimes not be in the interest of the public.
- Media can affect people through communication strategies because it can reach a large number of people. Many health issues have proven that the media can show people in an easy way how to avoid a specific disease and what they should do to resolve any crises.
Effect on the subject of:
a) Discussing two hypotheses.
b) Comics in the time of covid-19.
c) How media outside Oman present race, gender (Male, Female, third gender) and class.
- The individual's exposure to the media continuously represents a challenge for the individual in critical thinking to know and separate the truth from opinion and the individual's dealing with the means of communication.
- The ability of any individual to analyze and evaluate media content negatively or positively, along with arming the basics of making media content for personal purposes to protect oneself from legal prosecution and proper handling of information.
a) cognitive strategies in the media.
b) Selfie and narcissism - fame online copy.
d) How media outside Oman present race, gender (Male, Female, third gender) and class.
- The media often plays a fundamental role in deepening feelings of frustration and depression in humans because of the dark information transmitted to the viewer or listener. It is not enough that these reports convey information about these events, but rather provide the viewer with audio and video of the developments taking place.
- Staying at home, frequent rumors, news and developments about the Coronavirus are all causes that negatively affect the mental health of all family members.
- The media affects people's mental health through the use of discrimination based on gender, race, or skin color
Effect on the subject of:
a) The role of the media in health education.
b) Comics in the time of covid-19.
c) perspective about media ethic challenges.
- Disinformation in the media and manipulation of minds deprives the ability of the individual to analyze and think, so that the individual becomes dependent on the media, which negatively affects the individual on the long level.
- The media plays a long-term role in changing the basic identity of an individual by introducing identities from different cultures to the public through the media.
- Media may affect positively in the long run by educating and sensitizing society.
Effect on the subject of:
b) How media outside Oman present race, gender (Male, Female, third gender) and class.
d) cognitive strategies in the media.
- Establishing stereotypes in society serves the interests of the media, governments, and capital owners, where the negative stereotype plays a great role in justifying war, colonialism, and violence because wars begin in the minds of people before they are applied on the ground.
- The harm caused by a discourse of discrimination or a discourse that incites hatred in the media not only harms the feelings of the individuals or groups targeted by these speeches, but also contributes to the commission of many crimes because of what this speech fueled. In the hearts of certain segments of society.
· The continuous exposure of the population to a massive infusion of information, news and opinions is an enormous educational challenge in the electronic and digital age and assessing the sources of information requires critical thinking skills, skills that can be taught and much less sophisticated than the materials taught by students in schools. The most important of these skills:
- Separate the truth from the opinion.
- - Text and image evaluation to reveal bias.
- Building and dismantling the text based on the principles of logic.
· Discussing issues in various media outlets and trying to understand them and knowing the strategies necessary to deal with them.
· Discussing media issues through the media may have a negative or positive effect on society.
· - The diversity of the sources of searching for information and making sure that it is correct is better than relying on one source of information, and the information may be incorrect.
· We always have to think critically and look at the content differently than usual
Today, people live in an environment saturated with media materials, characterized by tremendous multiplicity, and great diversity, in the various media. We obtain vast quantities of information through the media, whether we want it or not, regardless of its importance or value, where it is found. Many media outlets are not responsible, they do not adhere to any moral, cultural or social values and standards, as these media outlets have not left a field in which they were not included. Media affects us, either negatively or positively, whether we feel it or not, no one is immune from the influence of the media, even a person who is not exposed to the media is affected to some degree, through his colleagues, peers and the social milieu in which he lives.
Media has many benefits for the individual and society when he understands in a correct way by knowing the strategies that the media uses to influence society, but it may be dangerous for some because the media does not recognize the professionalism and speaks out to mislead and distort, which does not stop working around the clock and targets many of the masses that live within Large societies in flaming oceans, which results in a lot of researchers and intellectuals who are aware of this phenomenon, a great responsibility in warning individuals and societies of their danger and directing them towards the optimal ways to receive the correct information.
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