Stop grading the performance. Start reading the strategy. When a Black billionaire signs a deal with an institution that has wronged us, the relevant question is not “is he one of us?” It is “what does this deal make possible, what does it cost, and who is keeping score?” When a corporation announces a DEI commitment, the relevant question is not “do we trust them?” It is “what is the mechanism, what is the timeline, and what are we building on top of it so that when they retreat, and they will retreat, we are not left holding nothing?” When the same corporation reverses course, the relevant question is not “how dare they?” It is “what did we extract while the window was open, and what does the rollback teach us about where to put the next dollar, the next hire, the next institution we build?
The afro is beautiful. The freestyle was sharp. The hat tip to Philadelphia was earned. But none of that is the point. The point is that in seven years a man went from sellout to saint in the same community’s mouth without any of us being able to articulate what changed, and in five years a country of corporations went from allies to enemies without any of us being able to articulate what we won. Two cycles. Same mechanism. Same cost.
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