Aaron's stream of consciousness

A stream of images, advertising, photography & business

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That’s what I call a good spoof!

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Levis and the Uber Equation

“One of the brightest success stories from the gold rush was that of a little known tailor from Germany. He got to San Francisco around 1850 hoping to make it selling tarps and wagon coverings to the miners.He quickly realized there was more demand for sturdy clothes. Working in a mine for 16 hours a day takes a toll on your wardrobe, so this tailor went about providing durable work pants to the miners.Fast forward a few years and that tailor, Mr. Levi Strauss, built a denim jean empire. Levi knew part of the Uber Equation before there was an Uber!”

James Altucher

http://www.thealtucherreport.com/uber-equation/?tid=1021c46d6549c4bd95817dcf5218a1&affid=1004

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Amanda Palmer talks about her philosophy behind leaving her music label to raise $1.2 million on Kickstarter to fund her next album and giving it away.

"I think we’ve been asking the wrong question: how do we make people pay for music. Instead ask how do we let people pay for music"

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Credit D&AD

Award: Graphite Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2014 Agency: Clemenger BBDO New Zealand / Curious Film Client: New Zealand Transport Agency

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A rather inspiring enjoyable film style ad

Credit D&AD

Award: Yellow Pencil / Film Advertising Crafts / Cinematography for Film Advertising / 2012 Agency: MJZ / StrawberryFrog Client: Jim Beam

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Move the BB-8 with your mind! Amazing! 

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Pity the readers

Kurt Vonnegut

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Creativity is the last legal way of gaining an unfair business advantage

Maurice Saatchi

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This video shows the first stage of an effective demobilisation campaign against the FARC (guerrillas) in Colombia, (launched in 2010). As of today, a peace agreement is being worked out, monitored by the UN. This should mark the end of a 50 year conflict. The Colombian government only started getting the upper hand when they started these immobilisation campaigns. An article suggests that a similar approach could be used towards ISIS, and draws many parallels. I would suggest giving it a read. 

http://foreignpolicy.com/2016/01/28/the-lesson-of-colombias-demobilization-of-farc-can-help-us-work-against-isis/?utm_source=Sailthru&utm_medium=email&utm_campaign=Vox%20Sentences%201/28/16&utm_term=Vox%20Newsletter%20All&wp_login_redirect=0

Brings a new meaning to Guerrilla Advertising - couldn’t resist the pun

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What an amazing spoof

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What Apple And Starbucks Taught Me About Building A Brand

Alessandra Ghini shares insights from her work in marketing at Apple and Starbucks on the precipice of each company's second golden age.

An interesting introspection into the brands & an important takeaway: “ A Product Is A Story, Not A List Of Features”

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Beats CMO on Dr Dre, ambassadors and unconventional marketing

Omar Johnson discusses curiosity, creativity and why Beats thrives on the world's big stages.

Listening, Curiously and Creativity are the keys

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“who needs a six-pack?”

A solid evolution and a feel good factor, moving away from the ubiquitous models 

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Technology billboard integration for a cute simple fun effect

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A genius blend of humour and impact

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This is my favourite new show. Amazingly funny and astute political commentary 

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How have I just seen this! Lets hope for some campaign ideas this good this time around