All About Media

Specialising in media planning and buying across all media platforms in Australia and New Zealand. Call us on 1300 800 811 or email at [email protected]. Leaders in Direct Response and retail advertising - media planning & buying and creative...

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Have a look at our Television Advertising work done for Enerjet Australia!

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Check out our Outdoor Advertising work done for Garmin! 

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Check out our Outdoor Advertising work done for the Kardashian Kollection!

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Why use Cinema Advertising?

Cinema is at its best right now with the Box Office having a year on year increase of 18%.

Uncluttered media environment with highly targeted audiences

Audience is captive, engaged and attentive. Australian’s love going to the cinema!

Given the location of the cinema, it can help increase brand consideration for shopping post movie

Positive mindset of viewer towards entertainment

The heightened visual and audio intensity that cinema provides is often very effective in making an ad or brand message easier to recall, and therefore buy!

High proportion of young, affluent, educated consumers who tend to be early adopters

Ability to target the local community with a big screen message

Movie-going is at an all-time high, with the Global Box Office growing 4% in 2013 to $36 billion (Val Morgan, 2014).

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Why Catalogues/Flyers for your business?

High awareness and readership of unaddressed advertising material – 9 out of 10 people regularly read at least one category of unaddressed mail (Sweeney Research)

Ability to target to your target market via mapping

Unaddressed mail is seen as a helpful tool in saving time and money – finding the latest bargain!

Great readership – Likely to pass through multiple hands within a household and kept in the house for over a week before being discarded.

Up to 6 in 10 people say their shopping behaviour is likely to be influenced by unaddressed advertising material.

Discover new products – UAM has the potential to bring a fresh idea / something unknown into the home!

UAM is able to provide inspiration and ideas for upcoming events.

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Why use Outdoor Advertising?

Outdoor advertising can be location specific targeting with a high impact message

Time spent out of home has doubled since the 1960’s – great brand exposure!

High impact medium – billboards are there day and night!

Integration of technology – digital outdoor and QR codes and in some cases even usage of technologies like Shazaam and near field.

People are a lot more alert, active, impulsive and interested when travelling or away from home (Millward Brown & APN Outdoor Attention Economy Study 2014)

Measurable with MOVE (Measurement of Outdoor Visibility and Exposure)

Ability to reach a large audience as well as a targeted audience.

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Why Advertise in Magazines?

Magazines allow advertisers to provide detailed information about a product as it is a self paced medium

Ability to target particular traits and demographics with your product and service

A particular magazine is a reader’s choice! They are more receptive due to their desire to learn about or enjoy a particular topic

Longevity and high readership across multiple readers (particularly monthly titles)

Cross platform offerings are available to maximise your exposure (e.g. Tablet Applications, online and social media integration)

Magazine advertisements are often viewed by the reader as a source of information.

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Why Advertise in Newspapers?

People rely on newspapers to keep them informed on a daily basis – in many cases buying the paper on a daily basis or weekly. The Sunday paper is still the highest read publication across all Australian markets.

The environment allows for a high impact message to be delivered

Stable readership means consistent audience building brand recall Ability to choose coverage based on whether you want to reach your local community or a metro area

Short lead time in placing ads with great flexibility to alter message based on news and market fluctuations.

Large range of ad sizes and costs to suit individual advertising requirements.

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Why Advertise on Radio

Radio is portable and can be accessed anywhere with strong reach across the day

It’s a highly cost effective medium. Low production costs mean you can change creative regularly.

87% of people listen to radio in the car, and is the most popular in-car activity (Finding Consumer Trends study, 2014). Therefore a very “attentive” audience in a captured environment.

Huge audience with Australian radio reaching millions of listeners daily and still growing in the current environment which is seeing some rapid changes in media consumption behaviours.

It’s a multidimensional medium – on air, online and on the street! Strong online and mobile offerings are available to make your campaign cross platform.

Relevancy and targeting – you can talk to people when they will consider the brand while driving, shopping, at home etc.

You’re able to deliver a strong message with a call to action.

You can drive high frequency campaigns to build brand recognition and recall, enhancing brand equity!

People are 6 times more likely to search for a brand advertised on radio (Commercial Radio Australia, 2015).

A proven connection from radio as the lead source to online engagement to source for further information and of course engage in purchase

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Why Advertise on Television?

Television gives a product or service instant validity and prominence

Great geographic flexibility to tailor a campaign to specific market

Ability to target your key consumer via a high impact medium

Mass coverage even with only one exposure – high reach!

TV is a proven brand builder – creating stature and building equity

Best medium for building credibility for your brand as it enhances consumer perception of company size.

The wide reach of TV advertising translates to low cost per exposure’

Television continues to be the most sought after medium to give a product the “credibility” factor it often is looking for

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Philip Boatswain | Media Account Manager

With extensive radio, print and television experience and client servicing, Philip’s knowledge of the media landscape is matched only by his passion for his clients.  With over ten years Account Management experience Philip is dedicated to ensuring that all of his client’s see great results from their media strategy, and can offer expert advice from start to finish. Philip’s experience and tertiary qualifications in Marketing has made him an irreplaceable asset to his clients

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Evelyn Vallejo | Media Account Manager

Evelyn is an analytic driven media planning and buying specialist. Her unparalleled experience in media buying across all mediums, results driven mandate and marketing knowledge are utilised on a daily basis as she works closely with her clients. With extensive experience in all aspects of marketing campaigns from creative design to production and media placement, Evelyn offers a personalized service that is second to none.

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Tina Philiastides | Creative Director

Tina brings to the business both domestic and global knowledge in business, sales and advertising strategy. Qualified in marketing and having both worked and resided in Asian countries, Tina understands the complexities in cross cultural marketing and knows what it takes to make your ad connect with the diverse Australian market. Tina’s passion for powerful sales copy and copywriting is evident in the numerous successful radio, television and print advertisements she has written and produced. Tina understands the media landscape and is results driven and focussed on making sure that your ad stands out from the crowd

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 Daniel Atai | Director/Media Buyer

Daniel dedicates All About Media’s success and that of his client’s to cost effective media buying in environments that are proven to generate positive ROI.  Daniel has launched brands and run countless successful media campaigns over his 20 year experience as an advertising & marketing manager in a large retail chain, retail business owner, media and marketing consultant to various business and also of course the director at AAM for over 10 years now.  He believes that strong effective campaigns are a result of effectively using key planning tools, direct relationships with media outlets with aggressive negotiations and buying power, broad market knowledge, “best practice” marketing but also a willingness to embrace new and innovative methods to reach ever changing audiences

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Direct Response Advertising Trends 2015

If you have been continuing to reject changes in consumer purchasing behaviours 2015 will be the year you will be left behind.! Baby Boomers in Australia maybe strong in numbers and love to purchase off the screen but this will change and if you are not ready for this transition you will most certainly be in an inferior position in this rapidly changing environment.. All About Media having recently travelled once again to the ERA Convention in Las Vegas knows this with certainty and can guide your business into this transition. Call us on 1300 800 811 or email at [email protected] to find out more on driving your business forward into this new era of direct response advertising. All About Media is a full service independent media agency based in Sydney Australia specialising in media planning and buying across all media including digital platforms.

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2015 Direct Response Advertising Trends

If you have been continuing to reject changes in consumer purchasing behaviours 2015 will be the year you will be left behind.! Baby Boomers in Australia maybe strong in numbers and love to purchase off the screen but this will change and if you are not ready for this transition you will most certainly be in an inferior position in this rapidly changing environment.. All About Media having recently travelled once again to the ERA Convention in Las Vegas knows this with certainty and can guide your business into this transition...