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Design Methodology week 11

11/15 jessica silvaggi

This week our speaker was Jessica Silvaggi, the Director of Tech. Commercialization and UWM Research Center. Jessica gave us a presentation on Intellectual Property Law. In this slideshow, we went through the various types of Intellectual property: patents, trademarks, trade secrets, and copyrights. Patents generally last 15-20 years and cost a fee. Trade Secrets can last indefinitely, Design Patents are about 15 years, Trademarks must be in use in order to stay active, and copyrights can last 75-100 years. Trade secrets are company secrets that the employees must agree not to reveal as a condition of their hiring. For example, the coke recipe is a trade secret.

Trademarks are distinctive signs to distinguish products or services. Trademarks cannot be common names, words, phrases, logos, or symbols. They oddly can be sounds and scents as well.

Patents need protection in every country. Owning a patent can restrict competitors, ensure the holder receives revenue from sales, and gives their product credibility.

In summation, her role is help support startups, acquire company partnering, provide evaluation, protection, and licensing, and connect researchers to industry.

Jessica’s lecture was very interesting, and a bit information heavy. I struggled slightly to keep up with her powerpoint, but it was fascinating to learn all the different kinds of intellectual property and see when and where they can be used. I had very little knowledge on how patents and copyrights were filed and think the information and processes she walked us through were incredibly beneficial considering we are all designers.

Design Methodology week 10

11/8- SARA STATHAS

This week our guest was Sara Stathas, who is a photographer. She has an extensive portfolio, and has worked with extremely well known magazines and journals such as Fortune, Rolling Stone, People, Wallstree Journal, NY Times, Bleacher Report, Golf Magazine, AARP, NPR, Esquire, and Business Week. Her story was unconventional and inspiring. The majority of her portfolio we saw was shot in only 5 years. Originally living in Milwaukee, she didn’t want to go to college and was set on leaving the city. She began attending college in Cleveland to get her BFA in painting, but decided to drop out after 4 years due to unsupportive professors. She felt they segregated fine arts and she wanted to explore various mediums and aspects of art. After, she enrolled at MIAD to receive her masters where she was lucky to find a mentor in a professor. He was able to connect her to her first job assisting a food photographer, where she learned the inner workings. Eventually she realized she wanted to do something different than food and assisted various photographers Eventually she moved to Santa Fe, Mexico and began shooting weddings and other subjects for fun. From Mexico, she moved to New York which had initially been her dream, but soon the experience panned out to be fairly challenging and very depressing. From there, she moved back to Milwaukee due to her dad’s health issues in 2012. She decided to give herself a deadline of one year to get where she wanted to be in her career. Her advice was hilariously memorable. “Throw shit at the wall and something will stick eventually.” I felt this quote represented her resilience extremely well and it resonated with me as a designer who often feels self conscious about putting some of my work out in the open. Sara summarized in telling us to trust our gut feelings, because things can work out how we imagine.

Design Methodology week 8

10/25 - ADAM HAWK/ANDREW MCCONVILLE

Adam Hawk was our first speaker. He is a UWM professor who teaches digital fabrication and 3D, with a background in metalsmithing and blacksmithing from Memphis College of Art for Computer Arts and Sculpture. He spoke to us about various programs he uses to think in 3D, such as CAD, TinkerCAD, Rhino, Sketchup, and Illustrator. He showed us how to use TinkerCAD and went over the basics of vinyl cutting, laser cutting, and 3D printing.

Our second speaker was Andrew McConville who is a User Experience Engineer at Acculynx, which is roofing software. He has a BFA in DVC, and a minor in Computer Science. At Acculynx, he works on creating hi-fi prototypes, design sprints, managing UI component libraries, and building production-ready UI for their web app. In the beginning, Acculynx started with 25 people in a single team of 10 designers and 10 developers. Today, their company has over 100 employees, 6 teams, and 2 locations. He went through the various company roles. The product owner who gauges performance, the product designer who works on the visuals, lead engineer who deals with User Experience, 3 full stack engineers, and a quality engineer who checks over the final product. He went through common tactics his workplace uses to assign duties, get creative, and stack on schedule. One of the most memorable parts of his speech were his photos on the story/ticket walls. The walls were covered with hundreds of post it notes that start as a mind map and eventually become categorized and assigned hierarchies. Andrew reiterated the importance of empathy, and how we should constantly cycle back to assuring empathy is the priority throughout the design process. I found it encouraging to see how designers work and organize so many creative thoughts and aspects to include on each project, and how involved their company is with every aspect of the individual users.

Design Methodology week 7

10/18

This week we had no speaker. During class time, we got together with our teams to go over our duties and prepare for the showcase. After that we had time to work on our branding and prototypes.

Design Methodology week 6

10/11 - COE DOUGLAS

This week our speaker was Coe Douglas, who talked about the power of naming. He stressed the importance of a company name, considering that it sets a tone for the entire company. Coe explained that strong names are differentiated, brief, appropriate, easy to spell/pronounce, suitable for brand play, rhythmic, and legally defensible. He urged us to write down as many names as possible and check if each name fell into the aforementioned characteristics. In the second part of class, we were given an activity where each of our groups was asked to rebrand santa. In my group, we made Santa a woman named Eileen, who was a motherly figure to children across the world. She was magic and appeared to kids in need. Eileen was also equipped with generic motherly statements like “You make me cold just looking at you!.” Her transportation of choice was a groovy VW bus. We chose to brand Santa in this was to make her more accessible to those in need, with a calming presence, and a purse like Mary Poppins that held whatever was needed at the moment. It was a fun exercise overall and interesting to see how each group came up with a completely unique idea.

Design Methodology week 4

9/27 - BRIAN THOMPSON

This week Brian Thompson, the President of the UWM research foundation, was our guest lecturer. His background is in engineering and he also has a business degree. We began with a unique exercise in efforts to “unlearn” and get our minds and bodies in motion where he would give us a command and teach us a response to follow. We started off having him call out literally commands, such as “walk,” “stop,” “say your name.” We then switched to doing the opposite of what he commanded, “stop” meant walk, “clap” meant say your name, “hop” meant twist, etc. This was an interesting exercise that became difficult to follow eventually, but it did a fantastic job in warming us up and getting us moving. After the exercise, each of us pitched our individual research topics, and he then walked us through how to apply them to the Business Model Canvas using Islands of Brilliance. In this model, we helped segment the company into essential roles, such as customers, their values, networks, activities, revenue, and resources. I found it refreshing how much he interacted with us individually despite lecturing such a large group. In addition, walking us through the Business Model Canvas was extremely helpful, and showed us exactly how to use the canvas ourselves.

Design Methodology week 3

9/20/19 Raoul Deal/Michelle Silverman/Elmer Moore/Amelia Coffaro

Raoul Deal spoke about his participation in the Cultures and Community Program and his experience in Mexico. Raoul was in Veracruz Mexico when his neighbor asked him to repaint a head in his yard with an 8yr old boy. This kickstarted a sequence of design events. Interested in unique house architecture, he began building dwellings out of sustainable materials. In one of his early jobs, he was asked to help design and build doors and windows in organic forms. He spoke on some issues they faced during development. All materials were either transported or gathered. There was also no access to clean water. The locals processed and filtered water through lily flowers. Soon, they hired brick laters and trained them and involved them in the design process. In a different job, he worked in an indigenous Mayan community arts project titled “Taller de Creation.” Artists were needed to communicate between the language barriers. In this project, he taught locals to create wood carvings from the trees. It went so well, he returned to be a part of a collaborative art workshop where the Kantepec community worked on paintings. The community was thankful for his help and created a huge wooden mural. Another group project he spoke of was Project UJIWMA. The participants were youth and their families who suffered extreme violence. This workshop was to encourage self-expression and be a therapeutic activity. The attendees made crafts, vinyl-cutting, and used spray paint to make self portraits and create peace banners. For his work in such an inspirational project, Raoul went on win recognition at Children’s Hospital and receive national attention.

Michelle Silverman was the next speaker. She works on accessibility, science and technology, and health science topics within the aging population. Michelle briefed us on how the aging population is facing illness, and diseases yet still living longer, and how it’s caused the 65+ older population with disabilities to grow. Many of these issues relate to self-care, vision, hearing, and independent living. Some categories of issues she works on were motor, sensory, cognitive, injury, physical health, and mental health, as well as travel, play, connecting with others, and environments.

Michelle discussed the A3 model and Universal Designs. A3 stands for Advocacy, Accommodation, and Accessibility. Her takeaway message was ‘D4PWD IS BD4E’, design for people with disabilities is better design for everyone.

The third speaker was Elmer Moore, the executive direction for Scale-Up Milwaukee and is the founder of Milwaukee Design. He spoke on utilizing anger as a motivation tactic in order to become more productive. Elmer talked about coming to Milwaukee for his dream job, which turned out to be absolutely terrible, but presented him with an opportunity to do work for Scale-Up. Scale-Up is based on the work of Dan Isenberg, but rebranded for the city of Milwaukee. He worked on increasing growth in culture along with entrepreneurial growth in the city. His summation was very direct. “Growth is not a finite resource. Growth is contagious. Belief is more powerful than knowledge, Nothing is comparable. Everything matters.” I thought his belief on turning anger into motivation and love was incredibly captivating and his joyful aura certainly tended to it’s credibility.

Amelia Coffaro was the next guest. She’s a yoga therapist, who stressed the importance of mind, body, and medicine. Amelia believes poor habits and patterns manifest themselves into disease. She believes in taking a unique approach of practice one-ness.Amelia talked about the history of where she began before becoming a yoga therapist. In 2013 she lived in New York as a photographer. After a while she developed anxiety, sleep issues, and pain. Eventually she went to the doctor after finding a lump in her breast, which turned out to be late stage cancer. She was given a less than 5% chance of living past 6-8 months. As for her physical issues, her lack of insurance provided very few options. Over the next 2 years of treatment she photographed her experience, often finding a recurring theme of love. Soon she discovered through breathing techniques and meditation, she was able to overcome her anxiety and regulate her nervous system. Her takeaway messages were the importance of interconnection: supporting the greater health of yourself and others, less judgement, and more love and compassion.

Dsgn Methdlgy - week 2

The speaker this week was Melanie, the owner of a vegan restaurant called Celesta.

She spoke on her various interests and how she was inspired to start cooking. Melanie approached a pub and offered a pop-up shop with four vegan dishes. After hanging up some posters and asking a coffee barista for help, she sold out of food in one hour. She soon rebranded herself from Beatrix to Celesta, inspired by the instrument used in the Sugarplum Fairy suite. She placed importance on building a market before starting a business. She credits her social media presence for much of her company’s success. She began using it for advertising for her pop-up shops and began to post small bits of her uniqueness and progress and soon developed a large following. Her restaurant was built in two weeks by her and her father.

Kate Nelson, Chief Sustainability officer at UWM.

Kate spoke on urban sustainability. She oversees managing resources, and makes connections with the city to improve the environment, specifically on campus and in urban areas. Kate went over the various aspects the city must consider to keep a clean environment. She briefly discussed factors of dense populations, transportation, potential flooding, temperature fluctuations, renewable energy, and all areas of ecology. Kate told us how maintenance can be challenging to assess this city, its structure, it’s native environment, the means of transportation, water quality and ecology, and access to citizens.

Janet - filmmaker - Most Dangerous Women

The speaker is a documentary filmmaker known for “Most Dangerous Women”. She got her Masters in Journalism at UWM at age 50 and began an internship in documentary filmmaking.

She spoke on the importance of incorporating passion into your work. Janet knew she wanted to tell stories, and that people feel stories, they don’t study them. She went out and began networking and contacting others and received funding from Harley Davidson, but in her words she “made it too big” and was told to step down as director and become a producer. Janet wanted to decide the stories she wanted to tell and needed her own company to have her own voice. She iterates that to be successful you must adapt to constant change.

Aaron Zeleske - Environmental Program Manager at Harbor District Milwaukee.

Aaron was in charge of redesigning the Harbor. He researched the history of the Harbor specifically the ecology, and determined he could repurpose it as entertainment, residential, or a industrial port, but wanted to balance between them all. In efforts to balance economy with environment, he decide to add parks and increase access to green space. In redesigning this, he faced many issues in stabilizing regulations, Dredging, water level fluctuations, ice damage, invasive species, and shipping. Aaron also encouraged aspiring business owners and creatives that storytelling is the most efficient way to get people interested.

#attendance

Series Brief

Format: Behind The Scenes

Series Title: Hidden Hazards of Home Oxygen Use

Logline: In this episode we will follow Connie as she strives to manage the issues her medical oxygen presents on a daily basis.

Structure: Stand alone, consistent theme of oxygen users daily struggles.

Series Overview: In this series, we will follow the lifestyle of oxygen users and hear the nuisances of equipment they depend on.

Intended Audience: General Public- Home Oxygen Therapy users, family, and caretakers

The Message: The story will illustrate the issues with modern medical oxygen equipment and expose flaws in their basic design.

The Cast Of Characters:

Connie (my yia-yia) & personas?

Number of Episodes: minimum - maybe one

Series: Home Oxygen Hazards

Episode #: 1

Episode Name: Cord Chaos

Episode Logline: Follow Connie on a typical day at home, getting a behind-the-scenes view of medical oxygen issues she and 1.9million other users face.

Story: Connie has lived in her Milwaukee home for over 65 years. At 95 years old, she’s used to being a socialite, constantly hosting dinners, having family over, attending public events, and participating in her many hobbies and social groups. Since she began oxygen therapy, her world has flipped upside down, and not necessarily for the better.

The Hero: Connie (Yiayia)

The Hero’s World: Life in Milwaukee Home

Hero’s Goal/Quest: Connie is determined not to let her home oxygen therapy run or rule her life.

Obstacles to Overcome: The chaos of being chained to her oxygen cord

Lessons and Celebration: She still maintains optimism, and does what she can to not let oxygen limit her life

Logistics & Technical: Connie’s home - Milwaukee, WI. Current day.

Possible Activities: Daily rituals, such as making breakfast, doing laundry, getting the mail, etc.

Possible Topics: Feeling dependent on equipment, Anxiety correlated, Restricted Movement.

Other Notes: With modern technology, it’s appalling such a basic need as an oxygen cord is so poorly designed and frequently overlooked. Oxygen therapy users deserve a better quality of life.

#aboutface #seriesbrief

About Face Questions

1.What are your goals or marketing objectives?

To provide a product that will keep home oxygen therapy cords from tangling and manage the excess length.

2.Who are your target audiences?

Home oxygen therapy users of aging population

3. What sort of content does your audience find useful or entertaining?

Products that are straight-forward, easy to use, and convenient

4. How would you like to affect the social media conversation (e.g. what would you like people to be saying about you)?

I’d like them to say what a beneficial product I’ve developed and how it’s helped them overcome some of the hazards of oxygen therapy use

5. Are there any current consumer impressions that you want to capitalize on, challenge or overcome?

I’d like to create the product that I’ve seen hundreds of users searching for, and make it easy to use and affordable.

6. How would you define the brand experience the media should convey?

My product is a long overdue necessity

7. Is there any relevant background information, history or other issues relating to your product or brand that you would like to share with us?

The inspiration behind my product (my yia-yia)

8. Is there any market research you’d like to share with us?

Quotes from users, and number of people affected.

9. To what extent are you seeking a measurable action on the part of your customers vs. an overall branding experience?

I just want my customers to be aware of my product and see if it helps

10. If you are looking for a measurable action, what sort? Making a purchase? Requesting a catalog? Subscribing to your email list?

Purchasing my product.

11. Where will the media be placed? Your corporate web site? Social networks? Video sharing sites (such as YouTube)? Podcasts? DVD’s?

Ads at hospitals, perhaps a website to buy product

12. Do you currently use video on your site or for social media marketing social media? If so, how?

13. Do you plan on doing any paid advertising or paid PR to draw attention to this media?

Not at this moment.

14. What social media and e-mail assets do you currently possess?

I am experienced in various forms of social media as well as some experience in web design

15. Is there any specific data or metrics that you would like us to collect or measure?

If my product goes into use, I’d like to monitor the cord lengths my users frequently have so I can customize my product or create different sizes for the various needs

16. Are there any existing marketing partners (advertising agencies, social media marketing firms, PR groups) that we may collaborate with?

I’m not sure

17. Do you have any unique assets or attributes that we might wish to utilize in this project?

Possibly my background in 3D printing, and vinyl for certain.

18. Are there any video campaigns that you want to share as a reference?

Not at this moment

19. Are there any mandatories or legal issues of which we should be aware?

Not that I’m aware of

20. Are there any stories about your company that you think would be well suited to documentary storytelling.

Yes, the back story of what inspired me to create my product.

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#aboutface #questions