5 Things to Avoid While Choosing A Marketing Automation Tool

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LinkedIn Lead Generation: Strategies and Practices You Must Use In 2021

For B2B marketers and sales professionals, LinkedIn lead generation is the main focus that helps them to drive consistent and reliable revenue. It has become extremely important for the businesses that most of them have even started using LinkedIn automation to generate leads faster.

Before we dig into making an effective LinkedIn lead generation strategy, it is important to understand, what exactly is LinkedIn lead generation?

What is LinkedIn Lead Generation?

LinkedIn lead generation encompasses processes, strategies, and different LinkedIn automation tools and technologies to find leads and turn them into potential clients.

Why Leads are important for business?

With time, the market has become even more crowded and competitive which has made lead generation a major challenge for today’s companies. That’s why almost 49% of the companies have already started integrating advanced LinkedIn automation into their processes to fuel their sales pipeline. 

Now you must be thinking about why to use LinkedIn automation for lead generation.

Well, with more than 722 million active users, this platform is the hub of qualified leads. There are millions of companies, CEOs, B2B marketers, sales professionals, and other potential leads.

As there is a large percentage of paying customers, they're more chances of finding qualified leads with positive ROI. But finding them manually is a difficult task that takes a lot of time and doesn’t give any significant outcomes. This is where LinkedIn automation comes in handy.

How to Generate Qualified Leads on LinkedIn?

Now that we know leads are important for businesses, here we are going to share some strategies to find and nurture qualified leads. Let’s take a step by step look at how marketers can use LinkedIn automation to put their B2B lead generation strategy into motion:

1. Define your objective

Before you even think about using LinkedIn automation, you’ll need to figure out what exactly you need them for. 

For that, you first need to define your objectives: Do you want to improve your lead scoring? Is your goal to increase brand awareness? Do you want to collect information data about your customers or determine their interests or purchasing patterns? 

Put a plan into place and then choose the best LinkedIn automation tools accordingly.

2. Choose the right lead generations tools & tactics

Based on your audience type and goals, choose the right LinkedIn automation tools and channels that you want to use for lead generation.

Choose the right tools after a careful analysis of your business model. Don’t go for LinkedIn automation just because your competitors are using them. 

Do your own research and check all the features they are offering that will help you achieve your goals faster.

3. Run Personalized B2B Lead Generation Campaigns

Campaigns are of many types. However, if you really want to get outcomes, it’s important that you go for the latest LinkedIn automation tools that have features to run highly personalized lead generation campaigns. 

With such tools, you can not just find the leads but also send them highly personalized connect notes and messages. This is a proven strategy as it has helped businesses see a significant improvement in their response rate and lead generation. 

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Why Personalization is Important for Successful LinkedIn Cold Outreach

If you are a B2B marketer, you must have an idea of how important LinkedIn is when it comes to lead generation. More than 50% of the professionals and businesses are using LinkedIn automation to leverage the potential of this platform.

However, there are businesses who fail to run successful cold outreach campaigns and wonder what went wrong even after using personalization. Well, for most people, dropping a first or the last name in the messages is what personalization is all about. No doubt that it helps to get some attention and gives you good results but only for the short term. This strategy doesn’t work for a long time. Prospects, today, expect a higher level of personalization from the businesses. So, if you want to extract leads from this platform, it’s important that you use LinkedIn automation tools that can help you run hyper-personalized LinkedIn campaigns.

Why did LinkedIn cold outreach campaigns fail?

Many businesses who use LinkedIn automation tools to send the same old template messages fail to get a significant response rate. Prospects no longer show interest in the templated messages. They want something that has been specially crafted for them. When you send template messages, they might also flag your account as spam. This way you can also put your account safety at risk. The best way to avoid this to use the best LinkedIn automation tools that can run hyper-personalized LinkedIn campaigns.

What is hyper-personalization?

Hyper personalization is the next level of traditional personalization.

Traditional personalization means adding your name, job title, industry type, etc. While advanced personalization means doing in-depth prospect research, learn about their interests, their pain points, and then craft messages that would interest them and address their problems right away. Advanced or dynamic personalization is interacting with the prospects on a personal level. Most of the LinkedIn automation tools provide features from basic level personalization.

However, there are some advanced LinkedIn automation tools such as LinkedCamp that has features to improve your personalization game.

With these LinkedIn automation tools, you can send a personalized image of the prospect along with the message. Such messages grab users’ attention immediately. LinkedIn cold outreach campaigns run with hyper-personalization are proven to bring you 50%+ acceptance and response rate.

Strategies to run a successful LinkedIn cold outreach campaign

1. Identify your target audience

Researching your target audience is the core step because that’s how you will reach people who’d be interested in what are you sending them.

Finding and engaging with the right prospects can easily be done using the best LinkedIn automation tools.

2. Run a Personalized Messaging Campaign

Once you have found your target audience the next step is to know their interests and craft personalized messages based on their trust. You can use the advanced LinkedIn automation tools to send personalized messages to prospects.

Conclusion If you want to run a successful LinkedIn cold outreach campaign, it is 100% possible. You just need the right tactics and personalization is on the top.

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How to use LinkedIn to generate leads for Real Estate: 5 Pro Tips

You must have used Facebook, Twitter, etc. for real estate marketing. It is possible that you even use various other social networks such as Pinterest, YouTube, and other platforms, but have you used LinkedIn to your advantage?

Some people often ask a question: Is LinkedIn automation good for real estate? 

And the simple answer is ‘yes.’ 

If you think LinkedIn is good for particular executives and business owners only, you are wrong. According to Statista, more than 7 million real estate agents are taking advantage of this platform by using LinkedIn automation.

If you’re wondering how you can use LinkedIn automation to grow your real estate business, here are some tips:

1. It’s all in your profile

Purchasing or selling homes or properties is one of the biggest decisions that anyone makes in life. For that, there has to be a great trust between the realtor and buyer/seller. As a real estate agent, you build a trustworthy buyers’ persona to show your prospects that you’re capable of handling the important matters for them. 

Create a professional profile and add relevant keywords. The more details, the easier it will be for people to find you either manually or with LinkedIn automation. 

2. Build Your Network

Building your network is the most crucial element of real estate lead generation on LinkedIn. What most people do with LinkedIn automation tools is that they send connect requests to random prospects, build an irrelevant network, and start expecting inbound leads. 

This is not how it works!

If you really want real estate leads to come rolling in, you must use advanced LinkedIn automation with a well-thought and strategic approach. 

3. Send personalized connect requests

The best LinkedIn automation tools allow you to send highly personalized connect notes and get a better and positive response.

You can run the highly personalized campaigns and use them to your advantage by reaching and connecting with home builders, sellers, construction companies, HR professionals relative to housing schemes, or any other individuals who are likely to show interest in the real estate services. 

You can use the best LinkedIn automation tools to find prospects who are relevant to the real estate industry in a short time. 

4. Join LinkedIn real estate groups

It is a common saying among business groups that if you want to be successful, expand your network as much as you can. 

LinkedIn is all about networking and one good way to expand your network is by joining the groups. You can use the latest LinkedIn automation tools to find the relevant real estate groups. Once you have joined these groups. You’ll enter into a sea of relevant prospects. 

From here, you can get in touch with the people who’d be interested in the real estate services. You can send them personalized connect notes to grab their attention and then build genuine relationships with them. 

5. Share relevant content

Nothing could benefit you like people engaging with the articles and posts that you share on your LinkedIn. This is the best way to get noticed by your ideal prospects when you provide the things that they show interest in. 

But the question is: How to know what are they interested in? 

The best way to find interests and real-time data about the ideal prospects is by using the advanced LinkedIn automation tools.

These tools are used to collect important data that you can use to write personalized content for your prospects. 

Note: Always add relevant hashtags in your content to increase your engagement. 

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4 Little-Known Tips for Successful Prospecting In 2021

When it comes to prospecting and lead generation, LinkedIn is, undoubtedly, the best friend of most B2B marketers and sales professionals. With more than half a billion prospects on this giant professional network, deciding who to find and connect with is not as easy as it seems.

Many people out there trying to find their ideal leads manually and end up with slow progress. Finding one or two leads is not a problem but when it comes to finding hundreds of leads, manual prospecting would take most of your time. This is where LinkedIn automation tools come in handy- to scale your lead generation efforts and bring you quick results.

Useful Tips for Successful Prospecting

1. Find the ideal prospects the right way

The type of prospect you find and connect with to build your network can make or break your LinkedIn outreach campaigns. If you want to grab the attention of your prospects, remember, do not send them too-salesy or stuffy messages that would bore them. They might flag your account as spam.

To get better results, collect data about what they do and what are their interests. Once you have collected data using the best LinkedIn automation tools, you can send them highly personalized messages to improve your acceptance and response rate.

2. Use LinkedIn Sales Navigator

With a LinkedIn automation tool, you can also consider using the sales navigator for the best results.

B2B marketers and sales professionals who use LinkedIn to find leads must be familiar with LinkedIn Sales Navigator. Though it’s premium, it can help you find exactly the right leads.

The tool comes with the following advanced features:

Advanced search filters

‘View similar profiles’ feature

‘Posted on LinkedIn’ feature

And more.

3. Remove Pending Invites

The LinkedIn algorithm has become very smart. It detects even the slightest irregular activity performed on your account.

To avoid this, you need to very alert. If you’re using a LinkedIn automation tool to send connect requests, make sure it has a feature to remove pending requests from time to time.

If you remove pending invites and they keep piling with the time, and LinkedIn might detect that you are using an automation tool.

LinkedIn hasn’t mentioned any certain limit but it’s important that you keep the number below 1000. One good option is using cloud based LinkedIn automation tools because they come with features that keep removing pending invites from time to time.

4. Choose the right LinkedIn automation tools One reason why people fail to get the advantage of LinkedIn is that they use the wrong LinkedIn automation tools. Such tools can put their account safety at risk. Many people just don’t get the idea and end up choosing an automation tool that doesn’t have inbuilt safety limits.

The safest way to leverage the benefits of this platform is to use a cloud-based LinkedIn automation tool that provides dedicated IPs. With such tools, your account activity is not detected by LinkedIn.

Conclusion To wrap up, LinkedIn is a hub of qualified leads. One needs to use all the right tools and technologies to do prospecting right.

Using LinkedIn automation tools is a great way to generate hot leads while you focus more on your core business tasks.

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How to write the perfect LinkedIn messages to get a 50%+ reply rate?

Want to up your LinkedIn messaging game? 

Are you a B2B marketer? You must be familiar with how powerful LinkedIn is when it comes to finding prospects and generating leads. 

But here the thing: You can’t win leads on LinkedIn with a cold outreach approach. 

If you really want to grow maximum business opportunities on LinkedIn, you need to target the right people and send them highly personalized messages either manually or using LinkedIn automation tools.

When targeting your audience on LinkedIn, make sure you craft the right message, and you have something that they are really looking for. 

Once you understand this and use this strategy, the acceptance rate can increase up to 70% and the reply rate will rise up to 50%. 

When trying to run a successful campaign on LinkedIn, there is something you should pay attention to the most – personalization.

Why LinkedIn automated messages fail?

Many businesses and B2B marketers use LinkedIn automation tools to send connect requests and messages but fail to get a significant response rate. Why?

They send the same old template messages to hundreds of prospects and let us tell you something: it doesn’t work today! Your prospects will clearly reject your automated messages.

Here is a fact: People don’t show interest in a sales pitch, especially from someone they have to interact with for the very first time. 

Here in this blog, we have covered some strategies to help you get a better response to your LinkedIn messages.

As a B2B marketer, you must understand that theirs is no one-size-fit-all message templates for everyone. There are different people in different companies or industries with different interests. It’s all about collecting important data using the Best LinkedIn automation tools.

Advanced LinkedIn automation tools are used to connect useful customer data and you can use these insights to craft messages that will catch their attention. 

When you provide prospects what they have been looking for, they will show more interest and your reply rate will eventually increase.  

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How to use LinkedIn Automation Tools to Generate Leads Without Getting Blocked

Since it went live in 2003, LinkedIn has grown into a well-known professional platform with millions of prospects out there. 

With thousands of CEOs, B2B professionals, decision-makers, and other important prospects, it has become a bottomless well filled with potential leads and new business opportunities. However, searching and connecting ideal prospects is certainly a difficult task. 

That’s why B2B professionals and many other marketers love the latest LinkedIn automation tools.

Why B2B Marketers love LinkedIn Automation tools?

LinkedIn automation tools make networking a lot easier and quicker. These tools automate repetitive tasks searching people, visiting profiles, collecting data, sending connection requests, and messages. 

With the advanced LinkedIn automation tools, you can fully leverage the potential of LinkedIn with hundreds of leads in return. 

However, there is only one problem LinkedIn may detect you are using LinkedIn automation tools and your account may get blocked.

Why LinkedIn Blocks Your Account?

LinkedIn has a strict policy when it comes to using free LinkedIn automation tools. It can detect irregular activities. This happens when you are using an automation tool that is a chrome extension. 

LinkedIn detects chrome extensions due to their non-human behavior as these tools don’t take action limits into the account. They send unlimited connections at one time, do not clear pending invites, and do not consider time zones. 

LinkedIn keeps an eye on all your activities and checks Ip as well. When it tracks suspicious behavior in your account activity, it restricts, bans, or blocks your account.

How to generate leads using LinkedIn automation tools without being detected?

The best LinkedIn automation tools 2020 are very rewarding and can generate tons of useful leads taking your business to a new height – only when you use them right. 

Do you want to run a successful LinkedIn automated campaign? Consider a better alternative- A cloud-based LinkedIn automation tool.

Why Cloud-based automation tool is a better alternative?

Cloud-based automation tools very safe and secure as compared to chrome extensions. This is because cloud-based automation software is built through a cloud computing provider’s server. As a result, it stays active 24/7 and your campaign keeps running even when you are away, asleep, or doing other things.

Unlike chrome extension that sends connect requests without safety inbuilt limits, the latest cloud based LinkedIn automation tools take activity limits into consideration.

These tools come with advanced built-in features that make it impossible for LinkedIn to detect your IP address and get suspicious about your activities being performed through the LinkedIn automation tools. 

The best LinkedIn automation tools schedule messages and send them after certain intervals. They also clear pending requests along so your profile activity doesn’t seem suspicious to LinkedIn. 

Conclusion

LinkedIn is the largest professional platform and there are high chances that you can generate potential leads from here. All you need to do is to choose the right LinkedIn automation tool. Avoid chrome extension and other low-quality tools that may have your account shut down. 

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Top LinkedIn automation tools that offer the best affiliate programs in 2021

Affiliate marketing has become a great source of income for people who promote other companies’ products and services. It’s a process in which companies hire affiliates and give them a commission when they bring them a client or sale. 

An affiliated person often uses its capabilities and social network to promote the brand. However, it’s not that simple. A person must have certain skills and top affiliate marketing tools at their disposal. 

Though many tools offer the best affiliate programs, we’ll stick to LinkedIn automation tools that offer the top best affiliate programs for the sake of this article.

1. Expandi

Expandi, a cloud-based LinkedIn automation tool tops the list when it comes to the best affiliate programs. They offer 25% commission to affiliates in the first month and 10% commission on subsequent months. 

Expandi collaborates with affiliates in a number of forms: marketers, content writers, bloggers, freelancers, and Facebook promoters, email marketers, etc. 

The tool offers some amazing features that can attract the attention of prospects and you can easily turn them into a lead to get your commission. 

Its features include:

Cloud-based

Multiple-account management

 Safe IP addresses

Campaign management

2. Zopto Zopto is one of the best LinkedIn automation tools that offers the best affiliate program. Just like Expandi, it offers its affiliates 25% commission on the first month and 10% on the following month. The tool provides exclusive affiliate support. It is cloud-based and provides 100% safety to your account. 

It’s features include;

 Finds connect with prospects

 Automated campaigns

Seamless Integration

Actionable insights

3. Dux-Soup Dux-soup is another chrome-based LinkedIn automation tool that is offering Dabble- the best affiliate program. Affiliates can earn a generous commission by selling the tool in their network or in the market. Earning potential is quite high with Dux-soup as it offers 50% commission on the first month and 20% monthly or annual recurring commission. 

Its features include:

Campaign management

Selective targeting

Automated messages/Follow-ups

Micro-target sales campaigns

4. LinkedCamp It’s a cloud based LinkedIn automation tool that helps to enlarge networks and increase online brand visibility. Just like others on the list, LinkedCamp also offers the best affiliate program. Its affiliates earn a 50% commission on the referred customer's payment until 1 year. It’s totally free of cost and once can create an affiliate account in just a few minutes.

Its features include:

Cloud-based automation tool

Multiple campaign management

Provides IPs

CSV file feature

Email automation

5. Kennected

Kennected also has an exciting and best affiliate program for you. Kennected affiliates earn a high revenue share on the first month and also a solid commission for all the upcoming months. An affiliate can earn up to 25% in the beginning and 10% in the subsequent months. 

Its features include:

Campaign management

Campaign sequences

Performance tracking

Exclusive prospects list

Dashboard

Conclusion:

Here we have provided you a list of the advanced LinkedIn automation tools that provide the best affiliate programs. You can choose one that best suit your needs.

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Effective Strategies to Generate Qualified Leads Without Cold Outreach

Cold calling was one of the most effective techniques in the past and businesses used it to make most of their sales. 

However, it’s not the right strategy to make sales today. Today, social selling has become the backbone of sales strategies. 

If your sales team is not performing well, it might be because of cold outreach. According to research, more than 90% of the buyers don’t like getting calls from random sales agents. So, if you’re still using cold emails or cold calls to sing your sales pitch, you are leaving a bad taste in your buyers’ mouth. 

This is the reason most of the sales teams, today, are diversifying their sales strategies and investing in the new marketing automation tools and techniques to drive a stream of qualified leads. 

Best Strategies to Generate Leads Without Cold Calling

1. Save Time with Email Automation Tools

If you want to generate your lead generation process, one way to do that is to use email automation. 

With email automation tools, you can send hundreds of personalized emails to the targeted prospects and get you a better response and more leads. 

Wondering how to automate your emails? Well, there are a number of advanced automation tools that provide email automation. Setting up email campaigns using an automation tool is simple, easy, and can speed up your lead generation process such as:

Sourcing contact data

Writing compelling and personalized emails

Scheduling automated follow-ups

2. Referral Marketing

Word of mouth marketing has a significant impact on the purchasing decisions of the buyers. Encourage your happy customers to spread your brand name to their friends, family, and colleagues, or anyone who’d be interested in such type of product. 

You can also start the best affiliate programs for the growth of your brand and make more sales and revenue. Many businesses are running affiliate programs these days and no doubt, they are successful. 

3. Generate Qualified Leads with Automation Tools

Another way to generate the best leads without spending hundreds of hours on phone calls is by using the best marketing automation tools. You might get suspicious hearing the word, “Automation.” However, these automation tools are helping businesses to reach the right leads in a very short time. 

You can run a personalized campaign to target thousands of prospects present on different social media platforms. If you want to save most of your precious time, you can use cloud based LinkedIn automation tools that run 24/7 and don’t require your monitoring. 

Wrapping Up:

Times have changed and so is customer behavior. Cold calling is giving no significant outcomes to many businesses anymore, thus you’re not alone.

If you really want to get more leads and grow your business, it’s time you start using modern techniques such a social selling to better understand users’ behavior their interests, buying patterns, and more. 

Cold calling is no longer a viable strategy. It’s time you start engaging with prospects and use the above strategies to get better outcomes. 

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How LinkedIn Automation Tools Are Effective for Growing Your Business?

People linked with B2B marketing and brand awareness have different opinions regarding the usage of automation tools. Some of them believe that automation is spammy and they continue to use traditional marketing techniques. 

According to the other school of thought, advanced automation tools are very effective especially when it comes to lead generating on LinkedIn. Before we dig into either these tools are effective or not, let’s discover what is automation?

What is automation?

Automation refers to using different tools and technologies to automate repetitive tasks on social media platforms. Though automation tools are used for different social media platforms, however, we will stick to LinkedIn automation tools for the sake of this article. 

Advanced automation tools for LinkedIn are used to automate certain activities: connect, engage, and widen network, while saving you a lot of time.

How automation tools are useful to grow your business?

LinkedIn is the largest professional network that provides you an opportunity to connect with prospects. The latest automation tools for LinkedIn are useful to speed up the prospecting and lead generation process by automating the processes. However, LinkedIn automation tools don’t automate everything on LinkedIn- that would be spammy. 

The best automation tools 2020 are used to connect and engage with people who might become your potential customers in the future. They are used to engage with prospects and strike up conversations with them. Once your prospect answers, it’s all about personalized human-to-human interaction. 

There are a lot of ways you can use advanced automation tools on LinkedIn to grow your business.

1. Building Your Network

Running campaigns; visiting profiles, sending them connection requests, follow-ups on LinkedIn has taken social engagement to a whole new level. 

Advanced LinkedIn automation tools have features that allow you to personalize your messages. When you automate your LinkedIn activities, you’ll have more time to do things that matter most to your business.

2. By Giving Value to Your Network

When you automate your workflows, you save a lot of time that you otherwise spend on time-consuming mundane activities. You can utilize this time to deliver more relevant content to your network and provide great experiences. 

Sharing content has always been a surefire way to attract and convert prospects and communicate with your connections. The best automation tools for LinkedIn help you deliver valuable content to your core audience. Personalized and valuable content can help businesses generate leads. 

Use Automation the Right Way

Automation tools can be spammy when you use them with the wrong approach. When you use these tools to send the same templated messages to your prospects, LinkedIn blocks your account. 

Social selling on LinkedIn is all about networking and building relationships with the relevant users and automation tools help you do that. These tools help you connect with relevant profiles, connect and engage with them because social selling is all about building relationships and trust. 

When you build relationships with prospects, it becomes easy to generate leads out of them.

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Top 5 Best LinkedIn Automation Tools For Small Businesses In 2020

Generating B2B leads and making sales is in no way an easy task. In today’s digital era, you can easily make our business shone and generate more leads through digital marketing platforms such as LinkedIn. However, to accomplish your sales targets faster, you need the right techniques and solutions: LinkedIn automation tools.

LinkedIn automation tools are the perfect sales booster for small businesses. They take the burden of manual prospecting off your shoulder and effectively run outreach campaigns that in turn result in maximum hot leads and sales. Having such advanced automation tools at your disposal can take your business to the next level. 

Based on online research, customer reviews, and best features, we have listed out the best sales automation tools to help you choose the right one.

1. AeroLeads

When it comes to finding the right prospects ad generating leads, AeroLeads is one of the best lead generation tools. This sales automation tool makes email marketing a much easier and rewarding process as it can spread your content in just one click. 

This automation tool comes with advanced features such as an email finder to collect useful information such as name, email Id, contact number, and more. With AeroLeads, you can also transfer CSV files with CRM tools like Zapier, ZOHO, etc. to manage workflows efficiently. 

2. HubSpot Sales

HubSpot has been serving more than 52,000 customers across the globe as a prospect tracking software. This automation tool notifies you whenever there is a relevant prospect that can become a potential sales opportunity. It automates all your sales interactions through email. 

Through HubSpot, you can find the right people, and warp up deals faster and easier. This will eventually help you generate more leads and more sales opportunities in the future. 

3. Hunter

As a B2B marketer, you often need a list of email addresses of the potential prospects. If you need a tool that will find the email addresses of thousands of prospects in a short time, Hunter the best LinkedIn automation tool that enables small businesses to find the right leads, contact them, make potential clients, and close more deals. 

Cherry on the top- the tool comes with advanced features, ‘email finder,’ that help you send the right message to the right prospects for better outcomes. 

4. LinkedCamp

If you are looking for a tool that is 100% safe to generate leads, LinkedCamp is the perfect tool for you. It’s a cloud based LinkedIn automation tool that runs highly personalized campaigns to avoid spamming. Moreover, it provides dedicated IPs that reduces the chances of LinkedIn account detection to almost zero. Also, it comes with advanced features such as CSV file features, smart inbox, and much more. 

5. Expandi

Another amazing automation tool is Expandi. Like LinkedCamp, it is also cloud-based and provides dedicated IPs to avoid LinkedIn detection. With this tool, you can find your leads easily without any fear of getting your LinkedIn account blocked. Moreover, it also provides a CSV file feature to help you run personalized campaigns. 

When it comes to choosing the safest automation tool for LinkedIn, Expandi always tops the list.  

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5 Things to Avoid While Choosing A Marketing Automation Tool

Marketing automation is a powerful way to run business processes effectively and maximize brand awareness. From scheduling social media posts to running campaigns and generating leads, there are a lot of marketing automation tools out that have made life quite easier. 

There are dozens of advanced marketing automation tools out there with plenty of bells and whistles. However, not all of them are suitable for your specific business model. 

Here are a few things you must avoid while gearing up to get the best marketing automation tool.

1. Don’t choose a tool that doesn’t fit your business model

The purpose of the best marketing automation tools 2020 is to make things easier for you and help you generate more revenue. However, if you choose a wrong too, it’s going to get in your way. No would like to invest money on a tool that doesn’t fit their business processes, especially when there are so many right options out there. 

Make sure you do thorough research and find an advanced marketing automation tool that has all the relevant features. 

2. Don’t choose a tool that doesn’t integrate with other tools

The best marketing automation tools are the ones that can integrate with your existing business processes and tools. It should be able to integrate well with the eCommerce platform, customer relationship management systems, and other apps such a Zapier, HubSpot, etc. You’ll have to research and find the best marketing automation tool that can work with you already have. 

3. Don’t choose a tool that is way too expensive

A tool that can cost you a fortune isn’t going to be of any help. On the other hand, if the tool is best for your business and can transform your workflows, don’t neglect to spend a little extra on the tool as automation tools have been designed to bring you 10x more revenue. 

To solve the first problem, make an estimate if you could come over the price of the tools in a few months. However, if you can’t manage it six months down the road, it will trouble you in the future. However, don’t hesitate to spend on a tool that will add value to your business. 

4. Don’t choose marketing automation tools that are chrome extensions

Another problem that businesses often face is that they use chrome extensions and get their account blocked. The problem with chrome extensions is that they are not safe as they don’t take inbuilt safety usage limits into account. 

Instead, you should choose a cloud-based automation tool. The cloud based marketing automation tools work 24/4, provide dedicated IP addresses that are difficult to track. This way you can automate our workflows with safety.

Conclusion

Marketing automation tools, no doubt, are transforming the marketing landscape. However, they can be of no use if you don’t have a proper marketing strategy. You must have a well-thought marketing strategy in place to get the full advantage of marketing automation tools.