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HP Continues It’s Comeback Office Enterprise Inkjet Series Outshines Lasers
Printer sales have been declining each year prior to 2014 due to decreasing use of paper in offices becoming more dependent upon cloud servers to store and communicate messages and files. With an uncertain future for printing, big manufacturers were reluctant to maintain large research and development budgets and introduce new, innovative printers.
Early in 2014, some manufacturers realized that, instead of increasing, the printing declines were becoming smaller and sales projections actually were showing increases for some printer categories. These manufacturers started making the better and faster printers that were languishing on their drawing boards and people started buying them.
HP was the first to bring out a full line of new printers and has reaped the most benefits. Now, HP has just introduced its latest innovation: ink jet printers that work like a laser but arestill priced as an inkjet.
Following up on the highly successful 2013 introduction of its evolutionary page wide business inkjet printers, HP is now offering the Office jet Enterprise Series. The numbers are impressive: 70 pages per minute and a black ink cartridge rated for an eye popping 10,000 pages per cartridge. The centerpiece of the product line is the Color Flow X585X, which offers advanced document scanning and distribution, a full sized retractable keyboard and duplex scanning via a 100 sheet automatic document feeder which can be sent to the cloud. There are at least six other Office Enterprise Series models already available.
Despite all these benefits, these inkjet printers and MFPs are most notable for having many of the same benefits as the HP LaserJet Enterprise printers. This includes more robust scanning, solution support and an 8 inch touch control panel. With operating costs that are competitive with workgroup laser printers, HP’s new printers should continue inkjet’s impressive resurgence.
One problem facing HP is how much product and promotional support it is able to give it’s new printers. Historically, HP has maintained its position as the industry leader by offering the most innovative and technically superior products and giving them extremely strong marketing support. During its recent “dark years,” HP became a financial based company rather than research and development based. Their latest products indicate they may be back to their roots. It would be in HP’s and their customers’ best interests if marketing is once again made a priority to give support to its exciting new products.
Until Next Time, Richard Blumberg, The Print Maven Richard Blumberg has over 30 years experience as a distributor of Imaging equipment and supplies. He was an owner of Richard Young Products and American Ribbon and Toner and is currently an officer of American Toner and Ink Corporation
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