WHAT IF? is a new brand sponsorship agency that represents clients with bespoke creative solutions, offering an undiluted, direct approach in fusing successful brand partnerships. WHAT IF? connects artists and music festivals with brands to create consumer partnerships that entertain and inspire. WHAT IF? has been appointed to represent British singer and Strictly Come Dancing participant Jay McGuiness for all brand and sponsorship related activities; as well as Union J band member George Shelley, who is taking part in this year's I’m a celebrity…Get Me Out of Here. In regards to any beauty or fashion brand partnerships, please get in touch with WHAT IF? via the link below.