Ann-Sofie Back

BACK is Sweden’s most interesting and awarded fashion brand. Available in 20 markets worldwide we are known for innovative yet wearable design.

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Ann-Sofie Back Winter 2012-2013 Look Book

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Ann Sofie Back SS13

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Ann-Sofie Back F/W 2002, “Home-sewing catalogues”

“What interests me with fashion are the social and cultural aspects. I draw inspiration from that, how we disguise, confuse and lie with our clothes. The way we dress to aspire to status, class or originality e.g. I attempt to find something that bears relevance to my own life, that encompass my reality. I want the wearer to get attached within the bounds of familiarity and reality rather than fantasy.”

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Ann-Sofie Back Spring/Summer 2012

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ANN SOFIE BACK (one of my favorite garments; one of my favorite designers)

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Ann-Sofie Back AW 2013

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Frida Gustavsson backstage at Ann-Sofie Back, Fall 2013

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Back by Ann Sofie Back AW13

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POP-UP STORE TODAY IN STOCKHOLM!

Come and visit our Pop-Up Store today at KEEN, Västmannagatan 49 in Stockholm. Offerings and new styles from spring collection! Welcome!

17.00 - 20.00